It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

    From the first mistyheliograph taken by Joseph Nicephore Niepce in 1826 to the classic compositions of Cartier-Bresson and Alfred Steiglitz and the striking postmodern strategies of Robert Mapplethorpe, Clarke provides a groundbreaking examination of photography's main subject areas--landscape, the city, portraiture, the body, and reportage--as well as a detailed analysis of exemplary images in terms of their cultural and ideological contexts. With over 130 illustrations, The Photograph offers a series of discussions of major themes and genres providing an up-to-date introduction to the history of photographyand creating a record of the most dazzling, penetrating, and pervasive images of our time.

    Few inventions have had the impact of this ingenious, elegant, and deceptively simple device.This gorgeous cornerstone volume, created in collaboration with the world-famous George Eastman House, celebrates the camera and the art of the photograph. It spans almost two hundred years of progress, from the first faint image ever caught to the instantaneous pictures snapped by today’s state-of-the-art digital equipment.The informative narrative by Todd Gustavson traces the camera’s development, the lives of its brilliant but often eccentric inventors, and the artists behind the lens. Images and highly descriptive captions for more than 350 cameras from the George Eastman House Collection, plus more than 100 historic photos, ads, and drawings, complement the text.A foreword by the George Eastman House Director Anthony Bannon, and insightful essays by Steve Sasson, inventor of the digital camera, and Alexis Gerard, visionary founder and president of Future Image Inc., completes this illuminating study of one of the greatest modern technological achievements.

    This beautifully illustrated guide will not only enhance your understanding of how to bring out the best in every woman, but also sharpen your photography skills in order to capture her successfully. Whether shooting with a pro model, plain-Jane, curvy gal, or soccer mom, Christa gets to know her subject intimately in order to help her look and feel beautiful, sexy, and confident. Christa shares her personal tips and techniques throughout the entire process, creating an amazing experience that produces photographs packed with emotion. She covers every step in creating a successful boudoir shoot, including how to prepare a subject who has never posed before, coaching sensual movement, beautiful lighting setups with minimal equipment, how to flatter every figure, and more. With "Before and After" profiles and "Do and Don't" scenarios throughout, essential lists, practical tips for male photographers, metadata for every shot, as well as post-processing techniques in Adobe Lightroom and Photoshop, this book offers clear and inspiring instruction. The Art of Boudoir Photography is about transformation. It's about cultivating sex appeal and enthusiastic positivity. It's that jolt of confidence and bolt of sexual prowess to tease out of your subject. It's for each woman to recognize her individual beauty, provide an opportunity for her to break through her comfort zone, honor her body, and celebrate femininity. For photographers with varying levels of experience, this book is for you-to appreciate and embrace boudoir photography, enhance your understanding of what it is, what it can do for women, and most importantly, how to have fun with it!

    Here he explores his signature use of color in photography for the first time, showing readers his process for creating striking images that pop off the page. He addresses how to shoot in any type of light, and looks at color families and how they can work together to make compelling images in commercial and art photography. He also helps readers understand exposure, flash, and other stumbling blocks that beginning and experienced photographers encounter when capturing images, showing how to get the most out of any composition. With its down-to-earth voice and casual teaching style, Understanding Color in Photography is a workshop in a book, helping any photographer take their images to the next level.

    Duplicate more than 65 popular toy store concoctions with common household ingredients for just pennies.

    I also love the sense of humor. It's very good at disarming the fear. And it's gorgeous. I'll be recommending this book highly." --Tom Igoe, author of Physical Computing and Making Things TalkWant to learn the fundamentals of electronics in a fun, hands-on way? With Make: Electronics, you'll start working on real projects as soon as you crack open the book. Explore all of the key components and essential principles through a series of fascinating experiments. You'll build the circuits first, then learn the theory behind them!Build working devices, from simple to complex You'll start with the basics and then move on to more complicated projects. Go from switching circuits to integrated circuits, and from simple alarms to programmable microcontrollers. Step-by-step instructions and more than 500 full-color photographs and illustrations will help you use -- and understand -- electronics concepts and techniques.Discover by breaking things: experiment with components and learn from failureSet up a tricked-out project space: make a work area at home, equipped with the tools and parts you'll needLearn about key electronic components and their functions within a circuitCreate an intrusion alarm, holiday lights, wearable electronic jewelry, audio processors, a reflex tester, and a combination lockBuild an autonomous robot cart that can sense its environment and avoid obstaclesGet clear, easy-to-understand explanations of what you're doing and why

    In concise analyses, John Szarkowski investigates the aesthetic, formal, social and historical issues of 100 photographs selected from the Modern's collections. This archive of pictures contains a vast range of works from familiar and not-so-familiar photographers. Included are some the of most recognizable pictures of the past 150 years by acknowledged masters of their field such as Adamson, Cameron, Stieglitz, Weston, Cartier-Bresson, Cunningham, Arbus and Frank.

    From Félix Nadar to Nan Goldin, each of the photographers featured here represents an important aspect of photography's evolution. The artists are presented in double-page spreads that include reproductions of their most important works, concise biographies, informative sidebars, and a timeline that extends throughout the volume. The result is a fascinating overview of the way photographers continue to push the limits of their genre, offering their audiences new ways of seeing and understanding our world.

    Mary Warner Marien has constructed a richer and more kaleidoscopic account of the history of photography than has previously been available. Her comprehensive survey shows compellingly how photography has sharpened, if not altered forever, our perception of the world. The book was written to introduce students to photography. It does not require that students possess any technical know-how and can be taught without referring to techniques in photography. Incorporating the latest research and international uses of photography, the text surveys the history of photography in such a way that students can gauge the medium's long-term multifold developments and see the historical and intellectual contexts in which photographers lived and worked. It also provides a unique focus on contemporary photo-based work and electronic media.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Completely updated and revised by preeminent historian J. M. Roberts, this volume features ninety up-to-date maps, new sections, and extremely well-written and accessible articles throughout. Truly global and comprehensive, it succeeds in conveying the staggering diversity of the human experience across a vast range of climates and conditions. This is the one book for anyone interested in the variety and grandeur of history’s march.

    In this volume, first published in 1979, Krenov invites the reader into his workshop, where he shares his techniques and uncompromising approach to craftsmanship, along with thoughts about his work and its place in the world. Photo sequences show how Krenov composes a cabinet directly in the wood, without dimensioned drawings. He also discusses working with shop-sawn veneers, the technique of fitting curved doors, and the problems of accuracy and mistakes. The book concludes with a detailed exploration of three furniture projects: a curved showcase cabinet, a writing table with drawer, and a chess table.

    The fifth edition preserves the lucid, lively and comprehensive qualities which marked the book in its earlier versions. Numerous student learning aids are provided.

    Babies as beatific butterflies. Babies as tiny fairies dwelling in a magical garden. These are the inhabitants of Anne Geddes' gorgeous book Down in the Garden, an extraordinary ode to tiny babies and the enchantment they bring to life.In Geddes' Down in the Garden, the world-famous photographer has captured newborns in a variety of mythical poses: brightly colored flowers with babies peeking out from behind them, sleeping babies snuggled inside bright green peapods, sprightly gnomes with darling baby faces. All come together to make Geddes' Down in the Garden an artistic masterpiece unlike any other.This small hardcover edition of Down in the Garden features all the striking images from the internationally best-selling full-size volume in a more intimate, gift-size package. Complemented by gently humorous text, the images in Down in the Garden reflect Geddes' appreciation for the beauty and innocence of babies. Her unique imagery immediately communicates her deep and abiding love of children in a universal language understood by people everywhere.