From the left it can often be seen as the exclusive property of ruling classes, and from the right as an arid and totalizing exception to their own common sense. For some, the concept now seems too ubiquitous to be meaningful; for others, too cohesive for a world of infinite difference. Here, in a book written for both newcomers to the topic and those already familiar with the debate, Terry Eagleton unravels the many different definitions of ideology, and explores the concept’s tortuous history from the Enlightenment to postmodernism.Ideology provides lucid interpretations of the thought of key Marxist thinkers and of others such as Schopenhauer, Nietzsche, Freud and the various poststructuralists. As well as clarifying a notoriously confused topic, this new work by one of our most important contemporary critics is a controversial political intervention into current theoretical debates. It will be essential reading for students and teachers of literature and politics.

    The latest edition offers greatly expanded coverage of directed mutagenesis and protein engineering, therapeutic agents, and genetic engineering of plants. Updated chapters reflect recent developments in biotechnology and the societal issues related to it, such as cloning, gene therapy, and patenting and releasing genetically engineered organisms. Over 480 figures, including 200 that are new in this edition, illustrate all key concepts. "Milestones" summarize important research papers in the history of biotechnology and their effects on the field. As in previous editions, the authors clearly explain all concepts and techniques to provide maximum understanding of the subject, avoiding confusing scientific jargon and excessive detail wherever possible. Each chapter concludes with a summary, references, and review questions. Ideally suited as a text for third- and fourth-year undergraduates as well as graduate students, this book is also an excellent reference for health professionals, scientists, engineers, or attorneys interested in biotechnology.

    Yet it has not been an easy path; military catastrophe, political atrophy, and economic upheavals have made regular appearances from the feudal era to the present. Today, Japan is seen as a has-been with a sluggish economy, an aging population, dysfunctional politics, and a business landscape dominated by yesterday's champions. Though it is supposed to be America's strongest ally in the Asia-Pacific region, it has almost entirely disappeared from the American radar screen.In Japan and the Shackles of the Past, R. Taggart Murphy places the current troubles of Japan in a sweeping historical context, moving deftly from early feudal times to the modern age that began with the Meiji Restoration. Combining fascinating analyses of Japanese culture and society over the centuries with hard-headed accounts of Japan's numerous political regimes, Murphy not only reshapes our understanding of Japanese history, but of Japan's place in the contemporary world. He concedes that Japan has indeed been out of sight and out of mind in recent decades, but contends that this is already changing. Political and economic developments in Japan today risk upheaval in the pivotal arena of Northeast Asia, inviting comparisons with Europe on the eve of the First World War. America's half-completed effort to remake Japan in the late 1940s is unraveling, and the American foreign policy and defense establishment is directly culpable for what has happened. The one apparent exception to Japan's malaise is the vitality of its pop culture, but it's actually no exception at all; rather, it provides critical clues to what is going on now.With insights into everything from Japan's politics and economics to the texture of daily life, gender relations, the changing business landscape, and popular and high culture, Japan and the Shackles of the Past is the indispensable guide to understanding Japan in all its complexity.

    Using real-world examples and simple language, it lucidly illustrates what derivatives are and why they are so powerful. This second edition of "All About Derivatives" provides a rock-solid foundation on: The most common contracts available to you in today's marketKey concepts such as cost of carry, settlement, valuation, and payoffProven methods for establishing fair valueHow leverage can work for you--and against youThe various derivative contracts traded today, including forwards, futures, swaps, and optionsPricing methods and mathematics for determining fair valueHedging strategies for managing and reducing different types of riskINCLUDES A BRAND-NEW CHAPTER ON THE ROLEDERIVATIVES PLAYED IN THE 2008 FINANCIAL MELTDOWN

    But as Virginia DeJohn Anderson reveals in this brilliantly original account of colonists in New England and the Chesapeake region, livestockplayed a vitally important role in the settling of the New World. Livestock, Anderson writes, were a central factor in the cultural clash between colonists and Indians as well as a driving force in the expansion west. By bringing livestock across the Atlantic, colonists believed that they provided the means to realize America's potential. It was thoughtthat if the Native Americans learned to keep livestock as well, they would be that much closer to assimilating the colonists' culture, especially their Christian faith. But colonists failed to anticipate the problems that would arise as Indians began encountering free-ranging livestock at almostevery turn, often trespassing in their cornfields. Moreover, when growing populations and an expansive style of husbandry required far more space than they had expected, colonists could see no alternative but to appropriate Indian land. This created tensions that reached the boiling point with KingPhilip's War and Bacon's Rebellion. And it established a pattern that would repeat time and again over the next two centuries. A stunning account that presents our history in a truly new light, Creatures of Empire restores a vital element of our past, illuminating one of the great forces of colonization and the expansion westward.

    So what comes next? Growth will resume. But economic uncertainty will worsen, making what comes next not just a boom but a nerve-shattering SONIC BOOM. Gregg Easterbrook - who "writes nothing that is not brilliant" ("Chicago Tribune") - is a fount of unconventional wisdom, and over time, he is almost always proven right. Throughout 2008 and 2009, as the global economy was contracting and the experts were panicking, Easterbrook worked on a book saying prosperity is about to make its next big leap. Will he be right again? SONIC BOOM: Globalization at Mach Speed presents three basic insights. First, if you don't like globalization, brace yourself, because globalization has barely started. Easterbrook contends the world is about to become "far "more globally linked. Second, the next wave of global change will be primarily positive: economic prosperity, knowledge and freedom will increase more in the next 50 years than in all of human history to this point. But before you celebrate, Easterbrook further warns that the next phase of global change is going to drive us crazy. Most things will be good for most people - but nothing will seem certain for anyone. Each SONIC BOOM chapter is based on examples of cities around the world - in the United States, Europe, Russia, China, South America - that represent a significant Sonic Boom trend. With a terrific sense of humor, pitch-perfect reporting and clear, elegant prose, Easterbrook explains why economic recovery is on the horizon but why the next phase of global change will also give everyone one hell of a headache. "Forbes" calls Easterbrook "the best writer on complex topics in the United States" and SONIC BOOM will show you why.

    Seth Rockman considers this diverse workforce, exploring how race, sex, nativity, and legal status determined the economic opportunities and vulnerabilities of working families in the early republic.In the era of Frederick Douglass, Baltimore's distinctive economy featured many slaves who earned wages and white workers who performed backbreaking labor. By focusing his study on this boomtown, Rockman reassesses the roles of race and region and rewrites the history of class and capitalism in the United States during this time.Rockman describes the material experiences of low-wage workers—how they found work, translated labor into food, fuel, and rent, and navigated underground economies and social welfare systems. He also explores what happened if they failed to find work or lost their jobs. Rockman argues that the American working class emerged from the everyday struggles of these low-wage workers. Their labor was indispensable to the early republic’s market revolution, and it was central to the transformation of the United States into the wealthiest society in the Western world.Rockman’s research includes construction site payrolls, employment advertisements, almshouse records, court petitions, and the nation’s first "living wage" campaign. These rich accounts of day laborers and domestic servants illuminate the history of early republic capitalism and its consequences for working families.

    Where others only see chaos, the Chinese see opportunities. With no colonial past and no political preconditions, China is bringing investment and needed infrastructure to a continent that has been largely ignored by Western companies or nations.Traveling from Beijing to Khartoum, Algiers to Brazzaville, the authors tell the story of China’s economic ventures in Africa. What they find is tantamount to a geopolitical earthquake: The possibility that China will help Africa direct its own fate and finally bring light to the so-called “dark continent,” making it a force to be reckoned with internationally.

    Essentially, you make an initial guess, and then get more data to improve it. Bayes Theorem, or Bayes Rule, has a ton of real world applications, from estimating your risk of a heart attack to making recommendations on Netflix But It Isn't That Complicated This book is a short introduction to Bayes Theorem. It is only 15 pages long, and is intended to show you how Bayes Theorem works as quickly as possible. The examples are intentionally kept simple to focus solely on Bayes Theorem without requiring that the reader know complicated probability distributions. If you want to learn the basics of Bayes Theorem as quickly as possible, with some easy to duplicate examples, this is a good book for you.

     Understand the dynamics of price action trading and give yourself a significant trading advantage. Benefit from years of trading experience. Give yourself an advantage by learning from someone who has experience on a prop desk. Atanas will teach you what you need to know about different types of price action and and how to trade it. Not sure where to start? Are you unsure about what it means to trade price action? Or maybe you don't understand how technical indicators work. This book will give your trading clarity. Understand different types of candlesticks and price action patterns so you can reduce your risk and be consistently profitable.. Easy to understand explanations of complex topics, this book will demystify price action trading once and for all. From Steve Burns of NewTraderU.com: "Atanas writes about the topics that most traders are interested in, price action and the tools to trade it systematically. His insight on technical indicators, how to identify and trade a trend, and how to visually see chart patterns have been read by tens of thousands of readers. The work and effort Atanas puts into writing and custom illustration is a testament to his passion for trading." About the Author: Atanas Matov a.k.a. Colibri Trader (@priceinaction on Twitter) started his trading career as a retail trader in the early 2000’s. After a few years of trading and investing his own funds, he won the KBC stock market challenge and shortly afterwards started working for a leading prop trading house in London. Currently he is trading his own account and trying to help other traders through his trading blog and social media. Major part of Atanas’s philosophy is in giving back and helping others achieve their trading goals. In his own words: “Judge your trading success by the things you have given up in order to get where you are now!" Follow Atanas on Twitter @priceinaction www.colibritrader.com

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    Paul Boyer argues that the major aspects of the long-running debates about nuclear armament and disarmament developed and took shape soon after the bombing of Hiroshima. The book is based on a wide range of sources, including cartoons, opinion polls, radio programs, movies, literature, song lyrics, slang, and interviews with leading opinion-makers of the time. Through these materials, Boyer shows the surprising and profoundly disturbing ways in which the bomb quickly and totally penetrated the fabric of American life, from the chillingly prophetic forecasts of observers like Lewis Mumford to the Hollywood starlet who launched her career as the 'anatomic bomb.' In a new preface, Boyer discusses recent changes in nuclear politics and attitudes toward the nuclear age.

    . . . This book adds immeasurably to the current work on sentimental culture and American cultural history and brings to its task an inquisitive, fresh, and intelligent perspective.”—Dianne F. Sadoff, American Quarterly Karen Halttunen draws a vivid picture of the social and cultural development of the upwardly mobile middle class in mid-nineteenth-century America, basing her study on a survey of the conduct manuals and fashion magazines of the times. “A compelling and beautifully developed study. … Halttunen provides us with a subtle book that gently unfolds from her mastery of the subject and intelligent prose.”—Paula S. Fass, Journal of Social History“Halttunen has done her homework—the research has been tremendous, the notes and bibliography are impressive, and the text is peppered with hundreds of quotes—and gives some real insight into an area of American culture and history where we might have never bothered to look.”—John Hopkins, Times Literary Supplement“The kind of imaginative history that opens up new questions, that challenges conventional historical understanding, and demonstrates how provocative and exciting cultural history can be.”—William R. Leach, The New England Quarterly“A stunning contribution to American cultural history.”—Alan Trachtenberg