In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

    Federal Reserve Bank sneezes the global economy catches cold, read this book," writes John L. Casti (Santa Fe Institute). This "cogent and engaging" (Nature) work presents the fundamental principles of the emerging field of "small-worlds" theory—the idea that a hidden pattern is the key to how networks interact and exchange information, whether that network is the information highway or the firing of neurons in the brain. Mathematicians, physicists, computer scientists, and social scientists are working to decipher this complex organizational system, for it may yield a blueprint of dynamic interactions within our physical as well as social worlds.Highlighting groundbreaking research behind network theory, "Mark Buchanan's graceful, lucid, nontechnical and entertaining prose" (Mark Granovetter) documents the mounting support among various disciplines for the small-worlds idea and demonstrates its practical applications to diverse problems—from the volatile global economy or the Human Genome Project to the spread of infectious disease or ecological damage. Nexus is an exciting introduction to the hidden geometry that weaves our lives so inextricably together.

    When these projects fail, as they do with astonishing regularity, they nonetheless produce a host of regular and unacknowledged effects, including the expansion of bureaucratic state power and the translation of the political realities of poverty and powerlessness into "technical" problems awaiting solution by "development" agencies and experts. It is the political intelligibility of these effects, along with the process that produces them, that this book seeks to illuminate through a detailed case study of the workings of the "development" industry in one country, Lesotho, and in one "development" project.Using an anthropological approach grounded in the work of Foucault, James Ferguson analyzes the institutional framework within which such projects are crafted and the nature of "development discourse," revealing how it is that, despite all the "expertise" that goes into formulating development projects, they nonetheless often demonstrate a startling ignorance of the historical and political realities of the locale they are intended to help. In a close examination of the attempted implementation of the Thaba-Tseka project in Lesotho, Ferguson shows how such a misguided approach plays out, how, in fact, the "development" apparatus in Lesotho acts as an "anti-politics machine," everywhere whisking political realities out of sight and all the while performing, almost unnoticed, its own pre-eminently political operation of strengthening the state presence in the local region.James Ferguson is an associate professor of anthropology at the University of California at Irvine.

    Written by Harvard students for students, since its inception SparkNotes(TM) has developed a loyal community of dedicated users and become a major education brand. Consumer demand has been so strong that the guides have expanded to over 150 titles. SparkNotes'(TM) motto is Smarter, Better, Faster because: - They feature the most current ideas and themes, written by experts. - They're easier to understand, because the same people who use them have also written them. - The clear writing style and edited content enables students to read through the material quickly, saving valuable time. And with everything covered--context; plot overview; character lists; themes, motifs, and symbols; summary and analysis, key facts; study questions and essay topics; and reviews and resources--you don't have to go anywhere else!

    Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai's business philosophy was quite different from his contemporaries. This book is not about Dhirubhai's life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interations during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India's most successful entrepreneurs.

    In it, Sean Wilentz explores the dramatic social and intellectual changes that accompanied early industrialization in New York. He provides a panoramic chronicle of New York City's labor strife, social movements, and political turmoil in the eras of Thomas Jefferson and Andrew Jackson. Twenty years after its initial publication, Wilentz has added a new preface that takes stock of his own thinking, then and now, about New York City and the rise of the American working class.

    When read along with its rigorous textual notes, the book also becomes the richest scholarly treatment of Deleuze's entire philosophical oeuvre available in any language. Finally, the dozens of explicit examples that Brian Massumi furnishes from contemporary artistic, scientific, and popular urban culture make the book an important, perhaps even central text within current debates on postmodern culture and politics.Capitalism and Schizophrenia is the general title for two books published a decade apart. The first, Anti-Oedipus, was a reaction to the events of May/June 1968; it is a critique of state-happy Marxism and school-building strains of psychoanalysis. The second, A Thousand Plateaus, is an attempt at a positive statement of the sort of nomad philosophy Deleuze and Guattari propose as an alternative to state philosophy.

    

    Physical fundamentals of intensive ultrasound effects are covered, and detailed discussions are presented on the engineering principles of equipment and material design for the practical use of ultrasound in the refining of melts, crystallization of ingots and molds, pulverization, plating, pressure working of metals, surface strengthening, and other processes.

    Levitt's and Stephen J. Dubner's book. This is a summary of Steven D. Levitt's and Stephen J. Dubner's book. It provides a detailed and concise description of their books' content, key ideas and facts. In Think Like a Freak, economist Steven Levitt and journalist Stephen Dubner advice how to master the economic way of thinking described in their previous bestsellers. To say it briefly, thinking like a Freak means being willing to think outside the box. The book offers advice, which may be useful to those who want to make better decisions and achieve better results when dealing with minor issues or major worldwide reforms. The kind of thinking, which is promoted in the book, is inspired by the economic approach. The economic approach is both simpler and broader than merely focusing on the economy. It claims to be independent of ideology, and it uses data in order to understand how the world works, how incentives thrive, how resources are distributed, and what prevents people from getting those resources. --------------------- Book summaries published by Brief, Concise and to the Point Publishing are designed to keep readers up to date and knowledgeable regarding new and significant books. Book summaries are perfect for people, especially busy professionals, who do not have the time to read books in their entirety. The main benefits of reading book summaries published by Brief, Concise and to the Point Publishing: 1. Our book summaries help you save your time and money. Instead of spending days or even weeks reading an important book, simply take one or two hours to read our concise book summary. It will introduce you to the book's primary content, ideas, arguments and facts. It will also help you decide whether it is worthwhile to invest your time and money in the entire book. 2. Our book summaries are truly comprehensive. Some other publishers' superficial book summaries do not exceed 15 to 20 pages, although they are presented as lengthy summaries. Our extensive book summaries include all the essential information you need to know. 3. Our books help you retain more information pertaining to the book's content. Academic studies have proven that people retain more of what they read in a summary as compared with what they remember after reading a book. Please note that according to the U.S. copyright law, the ideas and facts presented in books, as well as book titles, are not protected by copyright law.

    But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

    No matter how much cash or experience you currently have, this book will take you on a journey through buying your first multifamily investment property and give you a framework for turning that into long-term financial freedom. Millionaires are created every day—isn’t it time you joined the ranks? It won’t happen overnight and it won’t always be easy, but The Multifamily Millionaire series will make sure it happens sooner than you ever thought possible! Inside this book, you’ll discover:• How to create a million-dollar net worth in five years using the stack method • The seven different types of small multifamily real estate and which make the best rental properties• How to quickly and accurately analyze your investment, whether its two units or twenty units • Three creative no and low money down strategies that work in any market• A game-changing algorithm for estimating your ongoing repair and reserve expenses • The powerful Multifamily Millionaire Model that illustrates how a million dollars can be created from one single deal• Six off-market acquisition strategies to help you land incredible deals, even in a competitive market• How the BRRRR strategy can help you supercharge your small multifamily portfolio• Detailed instructions for managing your growing portfolio (hint: find five-star tenants!)• And so much more

    If you have not yet bought the original copy, make sure to purchase it before buying this unofficial summary from aBookaDay. SPECIAL OFFER $2.99 (Regularly priced: $3.99) OVERVIEW This review of The Big Short: Inside the Doomsday Machine by Michael Lewis provides a chapter by chapter detailed summary followed by an analysis and critique of the strengths and weaknesses of the book. The main theme explored in the book is how corruption and greed in Wall Street caused the crash of the subprime mortgage market in 2008. Despite being completely preventable, the big firms in Wall Street chose to ignore the oncoming fall in favor of making money. Michael Lewis introduces characters—men outside of the Wall Street machine—who foresaw the crisis and, through several different techniques, were able to predict how and when the market would fall. Lewis portrays these men—Steve Eisman, Mike Burry, Charlie Ledley, and Jamie Mai—as the underdogs, who were able to understand and act upon the obvious weaknesses in the subprime market. Lewis’s overall point is to demonstrate how the Wall Street firms were manipulating the market. They used loans to cash in on the desperation of middle-to-lower class Americans, and then ultimately relied on the government to bail them out when the loans were defaulted. Using anecdotes and interviews from the men who were involved first-hand, the author makes the case that Wall Street, and how they conducted business in regards to the subprime mortgage market, is truly corrupt beyond repair, and the men he profiles in this novel were trying to make the best out of a bad situation. By having the words from the sources themselves, this demonstrates Lewis’s search for the truth behind what actually happened. Ultimately, we as an audience can not be sure if the intentions of these underdogs were truly good, but Lewis does an admirable job presenting as many sides to the story as possible. The central thesis of the work is that the subprime mortgage crisis was caused by Wall Street firms pushing fraudulent loans upon middle-to-lower class Americans that they would essentially not be able to afford. Several people outside of Wall Street were able to predict a crash in the market when these loans would be defaulted on, and bought insurance to bet against the market (essentially, buying short). Over a time period from roughly 2005-2008, the market crashed and huge banks and firms lost billions of dollars, filed for bankruptcy, or were bailed out by the government. These men, the characters of Lewis’s novel, were able to bet against the loans and made huge amounts of money, but it was not quite an easy journey. Michael Lewis is a non-fiction author and financial journalist. He has written several novels—notably Liar’s Poker in 1989, Moneyball in 2003, and The Blind Side in 2006. Born in New Orleans, he attended Princeton University, receiving a BA degree in Art History. After attending London School of Economics and receiving his masters there, he was hired by Salomon Brothers where he experienced much about what he wrote about in Liar’s Poker. He is currently married, with three children and lives in Berkeley, California. SUMMARY PROLOGUE: POLTERGEIST Michael Lewis begins his tale of the remarkable—and strange—men who predicted the immense fall of the housing market by immediately exposing himself as the exact opposite type of person from them. He explains to the reader that he has no background in accounting, business, or money managing.

    Through a century-long history of three seaport towns--Boston, New York, and Philadelphia--Gary Nash discovers subtle changes in social and political awareness and describes the coming of the revolution through popular collective action and challenges to rule by custom, law and divine will. A reordering of political power required a new consciousness to challenge the model of social relations inherited from the past and defended by higher classes. While retaining all the main points of analysis and interpretation, the author has reduced the full complement of statistics, sources, and technical data contained in the original edition to serve the needs of general readers and undergraduates.

    Deciding whether to build another power generation plant in the next five years requires forecasts of future demand. Scheduling staff in a call centre next week requires forecasts of call volumes. Stocking an inventory requires forecasts of stock requirements. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly. Examples use R with many data sets taken from the authors' own consulting experience.