You'll learn what works best, what doesn't, and how a few simple strategies are all you need to get the most out of your marketing efforts. Marketing For Writers Who Hate Marketing will help you prioritize your marketing so you can concentrate on the handful of tools that are most effective, and eliminate the worry that you're never doing enough. It will teach you: • The #1 most effective marketing tool ... one you already love! • How to maximize the all-important first impression your book makes on a browser. • How to turn browsers into readers. • How to turn readers into fans. • Pricing as a strategic marketing tool. • How to grow and nurture an email list. • All the time-sucking practices you can avoid so you're free to write! • And more. Whether your are self-publishing or working with a traditional publisher –– or both –– you need to know how to market smart. This book will show you how.

    This work serves as an introduction to basic composition skills through systematic integration of paragraph organization, rhetoric, grammar, sentence structure and the writing process.

    In September 2014, he came close to realising that dream.In a riveting daily diary, written with his trademark wit and charm, Salmond takes us into the heart of the YES campaign, revealing what was said and done behind the scenes as the referendum reached its dramatic climax.He explains how the YES campaign energised the entire Scottish nation and rewrote the rulebook for grassroots political campaigning, not just in the UK but throughout the world.He also looks ahead to the critical role of the ‘national question’ in the future of British politics, making clear that the referendum was not the end of a process, but the beginning of one. The dream of Scottish independence is very much alive.

    On the 18th September Scotland voted to stay in the Union. In this provocative new book, Iain Macwhirter argues that the UK will never be the same again. Disunited Kingdom explores Scotland's political and cultural landscape in the immediate build up to, and aftermath of, the referendum. Combining expert and personal insight, Macwhirter examines the future of Scotland, the UK, and the enduring passion for independence.Praise for Iain Macwhirter: "A truly important book, particularly at this moment." ~ Andrew Marr. "A terrific book [...] full of shrewd insights. I'd recommend it highly." ~ The Guardian

    However, due to the complexities of warehouse operations they can often be one of the most costly parts of the supply chain. Their efficient management is therefore critical for minimizing cost and contributing to an effective and efficient supply chain. Warehouse Management provides a complete guide to best practice in warehouse operations. Covering everything from the latest technological advances to current environmental issues, this book provides an indispensable companion to the modern warehouse. Supported by case studies, the text considers many aspects of warehouse management, including: -cost reduction -productivity -people management -warehouse operations Backed up with numerous case studies that demonstrate how to apply new technology, minimize spending, and create efficient, stream-lined operations, this book is an invaluable resource for warehouse managers, logistics professionals, operations managers and students of logistics.

    Baxter's experience from decades as a career martial artist make this book a valuable resource for writers who want to understand what fighting is all about - what it really feels like and what does and doesn't work - and how to factor those things into their writing to make their fight scenes visceral, realistic page turners. Baxter won't tell you how to write, but he will tell you what makes a great fight scene.

    Building from a review of the basic science to the how and why of clinical practice, this text is thorough guide to immunohematology and transfusion practices. It begins with six color plates of which Plate 2 - standardized grading of macroscopic red cell antigen-antibody reactions - is extraordinarily useful. These are actual photomicrographs of immediate spin reactions and at a glance, will automatically assure standardized reporting of the reactions. Chapter on medicolegal and ethical aspects of providing blood collection and transfusion service is simply fascinating reveting reading. An added bonus is the table of blood group characteri stics (antigen, ISBT number, frequency in different ethnicities, expression during life, etc.) on the inside covers at the front and back of the book. Nothing like having a quick complete reference when you need it! This is a great book. Valerie L. Ng, PhD, MD, University of California, San Francisco, California for Doody Review Service.

    A quick-reference guide for teachers and students to use during writing lessons and for independent work.

    But while almost all of new PhD students say they want to work in academia, most are destined for disappointment. The hard truth is that half will quit or fail to get their degree, and most graduates will never find a full-time academic job.In Good Work If You Can Get It, Jason Brennan combines personal experience with the latest higher education research to help you understand what graduate school and the academy are really like. This candid, pull-no-punches book answers questions big and small, including- Should I go to graduate school--and what will I do once I get there?- How much does a PhD cost--and should I pay for one?- What kinds of jobs are there after grad school, and who gets them? - What happens to the people who never get full-time professorships? - What does it take to be productive, to publish continually at a high level? - What does it take to teach many classes at once? - What does it take to succeed in graduate school? - How does "publish or perish" work? - How much do professors get paid?- What do search committees look for, and what turns them off? - How do I know which journals and book publishers matter? - How do I balance work and life?This realistic, data-driven look at university teaching and research will make your graduate and postgraduate experience a success. Good Work If You Can Get It is the guidebook anyone considering graduate school, already in grad school, starting as a new professor, or advising graduate students needs. Read it, and you will come away ready to hit the ground running.

    Contents: Preface; How to Be Happy Through Rich or Poor; Rocks You are Likely to Bump on; Rovering. 'To sum up in a few words, success does not consist so much in gaining money and power as in gaining happiness. Many young men drift along with the rest of the crowd according to chance, and thus never reach happiness. From being passive be active. Don't drift. Take your own line. Paddle your own canoe. Only mind the rocks! Avoid them by cultivating other qualities." Powell explains the 'rocks" you are likely to bump on (Through herd temptation) Horses, betting and looking on at false sports. Wine, and other forms of self indulgence. Women, dangers of a wrong attitude and blessing of the right one. Extremists in politics, irreligion, etc. Powell elaborates on the antidotes to the 'rocks" (through individual effort) active hobbies, earning money, self-control, character, chivalry, health of mind and body, service for your fellow-men and for God. 'If you aim for it by practicing these safeguards, instead of being stranded among the rocks, you will win success and happiness." These and dozens of other inspiring maxims make this extraordinary book a useful companion for Scouts and Scout Leaders.

    It is easy to become overwhelmed by conflicting advice, myths and exaggerated stories.The Positive Breastfeeding Book cuts through the anecdotes, giving you clear, no-judgement, non-preachy, evidence-based information to help you make the right decisions for you and your baby. It will help you understand how breastfeeding works, and supports you in developing strategies to make sure that whilst you’re looking after the baby, you’re getting taken care of too.Jam-packed with everything you ever wanted to know about breastfeeding (and a whole lot you never knew you did!), it will take you through tips for planning for your baby’s arrival, coping with those early months, and knowing what to do and where to seek help if challenges come up. It will guide you through feeding in public, going back to work, and even rediscovering a glass of wine.You’ll find plenty of real stories and guidance throughout from mothers and experts in supporting breastfeeding. There are handy chapters on formula and mixed feeding, which cut through advertising spiel and give you the facts you need to choose and use formula safely. The Positive Breastfeeding Book doesn’t promise to make it easy, nor will it get up in the middle of the night for you, but it will empower you with the knowledge and encouragement you need to feed your baby with confidence.

    It brings you clear coverage essential to understanding the clinical relevance of anatomical and physiological principles. Fully updated and written by respected veterinary technician educators, this popular textbook is the practical, comprehensive foundation for your success in veterinary technology.Clinical application boxes help you sharpen your skills and apply principles to practice.Test Yourself boxes throughout chapters emphasize important study points.An extensive glossary provides quick reference to hundreds of important terms and definitions.Over 300 new illustrations help you identify structures with rich, realistic clarity.A NEW full color format visually enhances your understanding of anatomic and physiologic concepts.Four NEW chapters give you the latest insight on the chemical basis of life, nutrition and metabolism, pregnancy, development, and lactation, and reptile and amphibian anatomy and physiology.A revised chapter on the cardiovascular system helps you most effectively comprehend the complex functions of the heart and blood vessels.

    In this witty and inspiring book, Mark Vernon does just that. However, we are not talking about the 1980s - try 400BC! Filled with timeless insight into life, relationships, work and partying, "Plato's Podcasts" takes a sideways glance at modern living and presents the would-be thoughts of Ancient Philosophers on various topics central to our 21st century existence. From Plato on pod casts to Epicurus on bottled water, this is a funny but profound take on what life means today (and two thousand years ago).

    A results-only classroom is rich with individual and cooperative learning activities that help students demonstrate mastery learning on their own terms, without being constrained by standards and pedagogy.By embracing results-only learning, you will be able to transform your classroom into a bustling community of learners in which?* Students collaborate daily on a number of long-term, ongoing projects.* Students receive constant narrative feedback.* Yearlong projects target learning outcomes more meaningfully than worksheets, homework, tests, and quizzes.* Freedom and independence are valued over punitive points, percentages, and letter grades.* Students manage themselves and all but eliminate the need for traditional classroom management.Learn how your students can take charge of their own achievement in an enjoyable, project-based, workshop setting that challenges them with real-world learning scenarios--and helps them attain uncommonly excellent results.

    Appropriate for students from a wide variety of backgrounds, this comprehensive book captures women's own experiences through direct quotations and an emphasis on empirical research. Known for her balance of scholarship and readability, as well as for her inclusion of women from diverse backgrounds, Margaret Matlin continues to lead the way for the Psychology of Women course. Matlin has meticulously updated this edition to reflect the most current research, and continues to exhibit a genuine interest in and understanding of the students for whom the book is written. Her text includes a chapter on old age, and discussions of topics such as welfare issues, pregnancy and women's retirement, which are central in many women's lives, but not consistently covered in other texts.