Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers ... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

    This clearly written history explains how a country embedded in the traditions of Shinto, Shoguns and Samurai has achieved stupendous economic growth and dominance in this century.

    Since the turn of the century linguists and politicians have been on a mission to create a common language for China. From the radical intellectuals of the May Fourth Movement, to leaders such as Chiang Kai-shek, and Mao Zedong, all fought to push the boundaries of language reform. Now, internet users take the Chinese language in new and unpredictable directions. David Moser tells the remarkable story of China’s language unification agenda and its controversial relationship with modern politics, challenging our ideas of what it means to speak Chinese.

    While much ado has been made about the role that Spanish may play in our national future, it would be a gross misrepresentation to label America a bilingual country. On the contrary, our languages are as varied as our origins. There is Basque in Nevada, Arabic in Detroit, Gullah in South Carolina. We speak European, Asian, and American Indian languages; we speak creoles, jargons, and pidgins. As a resident of Queens-among the most ethnically, culturally, and linguistically diverse places on the planet-Elizabeth Little first began to wonder how this host of tongues had shaped the American experience. It was only a matter of time before she decided to take her questions on the road. In Trip of the Tongue, Little explores our nation's many cultures and languages in search of what they say about who we are individually, socially, and politically. This book is both a celebration of American multiculturalism and a reflection on what we value, what we fight for, and what we allow ourselves to forget. Elizabeth Little is a witty and endearing tour guide for this memorable and original trip.

    But in China: Fragile Superpower, Susan L. Shirk opens up the black box of Chinese politics and finds that the real danger lies elsewhere--not in China's astonishing growth, but in the deep insecurity of its leaders. China's leaders face a troubling paradox: the more developed and prosperous the country becomes, the more insecure and threatened they feel. Shirk, a former Deputy Assistant Secretary of State responsible for China, knows many of today's Chinese rulers personally and has studied them for three decades. She offers invaluable insight into how they think--and what they fear. In this revealing book, readers see the world through the eyes of men like President Hu Jintao and former President Jiang Zemin. We discover a fragile communist regime desperate to survive in a society turned upside down by miraculous economic growth and a stunning new openness to the greater world. Indeed, ever since the 1989 pro-democracy protests in Tiananmen Square and the fall of communism in the Soviet Union, Chinese leaders have been afraid of its own citizens, and this fear motivates many of their decisions when dealing with the U.S. and other nations. In particular, the fervent nationalism of the Chinese people, combined with their passionate resentment of Japan and attachment to Taiwan, have made relations with this country a minefield. The paperback edition features a new preface by the author.

    Despite the fact that China continues to transform itself, Wong discovers that nothing really changes, and what she wrote then about love, work and living still holds, as do the conflicts over who rules, who survives, and who gets the bigger slice of Peking Duck. With wry humour and behind-the-scenes detail, Wong incorporates a selection of her articles published in The Globe and Mail into a richly narrated journalistic adventure.Jan Wong's first book, Red China Blues, was named one of Time magazine's top ten books of 1996 and remains banned in China.

    Home to the city's drifters, misfits and the odd bohemian, it was a place of opium dens, divebars, brothels, flophouses and cabarets, and was infamous for its ability to satisfy every human desire from the exotically entertaining to the criminally depraved.These vignettes of eight non-Chinese residents of the precinct – White Russians, Americans and Europeans – bring the Badlands vividly back to life, providing a short but potent account of a place and a way of life until now largely forgotten, but here rendered unforgettable.

    Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Sugarman's style and his JS&A ads are legendary. He created advertising that grabbed the reader's attention and didn't let go. In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words. A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars. And that's the point of this book. Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points. This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service. He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers. He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing. If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.

    

    After helping to form PayPal, Musk went on to form a company whose work has since replaced the space shuttle when it comes to NASA flights to the space station and is behind the recent expansion in the number of electric cars on the road as well. In addition to being a compelling story of triumphing against adversity, 'Elon Musk: Best Lessons for Life, Business, Success and Entrepreneurship!' has plenty to teach when it comes to learning the lessons that Musk has taken to heart to achieve his success. Musk is a symbol of the American dream, despite not being American, he is truly self-made, working his way through college and starting his first business in time to take advantage of the burgeoning internet scene to become a millionaire before the age of 30. Unlike many people who might think that was enough, Musk instead put his money into another startup which quintupled his net worth when his company was purchased by eBay. From there he went on to become the CEO of two companies which are each worth $1 billion. Do yourself a favor, learn from what Musk has done, and read this book today. Here Is What You'll Learn About... Who Is Elon Musk What Makes Elon So Successful Elon's Biggest Successes Elon's Biggest Failures What Elon Has Planned For The Future Lessons You Can Learn From Elon Musk How To Replicate Elon's Success Much, Much More! Download Your Copy Today! Take action today and download this book for a limited time discount of only $2.99, or read through Kindle Unlimited!

    Brilliant but temperamentally cautious, Bernanke researched and wrote about the causes of the Depression during his career as an academic. Then when thrust into a role as one of the most important people in the world, he was compelled to boldness by circumstances he never anticipated.The president of the United States can respond instantly to a missile attack with America’s military might, but he cannot respond to a financial crisis with real money unless Congress acts. The Fed chairman can. Bernanke did. Under his leadership the Fed spearheaded the biggest government intervention in more than half a century and effectively became the fourth branch of government, with no direct accountability to the nation’s voters.Believing that the economic catastrophe of the 1930s was largely the fault of a sluggish and wrongheaded Federal Reserve, Bernanke was determined not to repeat that epic mistake. In this penetrating look inside the most powerful economic institution in the world, David Wessel illuminates its opaque and undemocratic inner workings, while revealing how the Bernanke Fed led the desperate effort to prevent the world’s financial engine from grinding to a halt.In piecing together the fullest, most authoritative, and alarming picture yet of this decisive moment in our nation’s history, In Fed We Trust answers the most critical questions. Among them:• What did Bernanke and his team at the Fed know–and what took them by surprise? Which of their actions stretched–or even ripped through–the Fed’s legal authority? Which chilling numbers and indicators made them feel they had no choice?• What were they thinking at pivotal moments during the race to sell Bear Stearns, the unsuccessful quest to save Lehman Brothers, and the virtual nationalization of AIG, Fannie Mae, and Freddie Mac? What were they saying to one another when, as Bernanke put it to Wessel: “We came very close to Depression 2.0”?• How well did Bernanke, former treasury secretary Hank Paulson, and then New York Fed president Tim Geithner perform under intense pressure? • How did the crisis prompt a reappraisal of the once-impregnable reputation of Alan Greenspan? In Fed We Trust is a breathtaking and singularly perceptive look at a historic episode in American and global economic history.

    She is on a mission to revolutionise the way we drink tea by replacing industrially produced teabags with the highest quality tea leaves. Her quest has seen her travel to the Shire Highlands of Malawi, across the foothills of the Himalayas, and to hidden gardens in the Wuyi-Shan to source the world's most extraordinary teas. Infused invites us to discover these remarkable places, introducing us to the individual growers and household name chefs Lovell has met along the way - and reveals the true pleasures of tea. The result is a delicious infusion of travel writing, memoir, recipes, and glorious photography, all written with Lovell's unique charm and wit.

    The "fail fast, fail cheap, fail happy" mantra of this book commits to promoting work-life balance and the ability to look beyond and laugh at the startup life vicissitudes in order to achieve long-term entrepreneurial success.Get ready for Secret to Startup Failure to:● Get over a less-than-successful launch day ● Pick a co-founder who provides politics-free companionship● Interpret productivity from the garbage can● Have an investor call on St. Patrick's Day ● ... and more Startup life is long, so fail where you should, and laugh when you can.

    From the ill-received takeover of Manchester United by the Glazer family to Paris Saint Germain's current shopping spree for the best footballers on the planet, soccer finance has become an increasingly important part of the game. Barely a summer goes by now without a cherished club going into administration or a wealthy businessman funding a mid table team's ascension to Champions League competitor. Meanwhile, the twice-annual multi-million dollar merry-go-round of transfer season sees players (and now managers) signed for sums thought impossible just a decade ago. Understanding soccer finance has become essential for comprehending the beautiful game. But for many fans, soccer finance remains, frustratingly, a world that is opaque and difficult to grasp. Stefan Szymanski, co-author of the bestselling Soccernomics, tackles every soccer fan's burning questions in Money and Soccer: A Soccernomics Guide. From the abolition of the maximum wage in the 1960s, through to the impact of TV money both at home and abroad in the 1990s and 2000s, Szymanski explains how money, or lack of, affects your favorite club. Drawing on extensive research into financial records dating back to the 1970s, Szymanski provides clear analysis of the way that clubs have transformed in the modern era. This book isn't limited to European clubs. Szymanski, a renowned expert on sports management and economics, looks at what we can learn from comparing the ascension of Europe's biggest clubs to their lofty perches and with new financial models across the world. Through careful research and informative stories drawn from around the globe, Szymanski provides an accessible guide to the world of soccer finance.

    The images were taken when Banksy joined Bristol's radical football team The Easton Cowboys on a tour of Mexico to play football against the Zapatista freedom fighters. The new edition also contains sections on the Banksy vs Bristol Museum show, Exit Through The Gift Shop, The Tesco Value Petrol Bomb, an interview with John Nation and more. The book is a celebration of Banksy's street art in his home city of Bristol and places him in the context of 3D, John Nation from the Barton Hill Youth Club, Inkie, Nick Walker and the other artists and musicians who were instrumental in linking Bristol to the original New York hip-hop scene. It is the most revealing account of Banksy's formative years and contains more than one hundred images of his Bristol art, as well as pictures of Banksy at work, many of which have never been published before. Steve Wright, traces Banksy's roots back to the rave culture of the Nineties and draws a rounded picture of an artist who is most famous for being anonymous.