My Years with General Motors


Alfred P. Sloan Jr. - 1964
    It has since been used as a manual for managers, offering personal glimpses into the practice of the discipline of management by the man who perfected it. This is the story no other businessman could tell--a distillation of half a century of intimate leadership experience with a giant industry and an inside look at dramatic events and creative business management.Only a handful of business books have reached the status of a classic, having withstood the test of over fifty years' time. Even today, Bill Gates praises My Years with General Motors as the best book to read on business, and Business Week has named it the number one choice for its bookshelf of indispensable reading.

The People's Tycoon: Henry Ford and the American Century


Steven Watts - 2005
    The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

Iacocca: An Autobiography


Lee Iacocca - 1984
    But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.From the Trade Paperback edition.

The Powerhouse: Inside the Invention of a Battery to Save the World


Steve Levine - 2015
    It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win?Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists— almost all foreign born—are not alone. With so much at stake, researchers in Japan, South Korea, and China are in the same pursuit. The drama intensifies when a Silicon Valley start-up licenses the federal laboratory’s signature invention with the aim of a blockbuster sale to the world’s biggest carmakers.The Powerhouse is a real-time, two-year thrilling account of big invention, big commercialization, and big deception. It exposes the layers of competition and ambition, aspiration and disappointment behind this great turning point in the history of technology.

Wheels


Arthur Hailey - 1971
    High stakes adventure and hidden secrets of America's #1 industry...brought to life from the superb novel by America's #1 storyteller.Once again, Arthur Hailey captures a world between the covers of a book...Wheels roars through the authentic action and intrigue of America's richest business - automobiles.Wheels ignites with the passions of men and women caught up in the world's fiercest power game.Wheels - by the author of Hotel and Airport.

It Is What It Is: The Autobiography


David Coulthard - 2007
    He got his breakthrough into Formula One in the tragic circumstances of Ayrton Senna's death in 1994, and quickly established himself as one of the best drivers on the circuit. From 1996-2004, he drove for McLaren, one of the leading teams throughout the entire period, before moving to Red Bull for 2005-07. Taking the reader from his early days when he first became hooked on racing karts at the age of 11, through to the high-speed world of Formula One he now inhabits, Coulthard has written one of the most honest and powerful sports autobiographies of recent years. In the book, he talks about his ups and downs at McLaren, the reputation he gained for his playboy lifestyle and how hard this has made it for him to settle down. Throughout it all he seeks to answer the questions about himself that anyone might ask, and so to reveal what it is that really drives him on. His struggle to understand himself makes for a remarkable memoir.

Driverless: Intelligent Cars and the Road Ahead


Hod Lipson - 2016
    Google's newest driverless car had no steering wheel and no brakes. The message was clear: cars of the future will be born fully autonomous, with no human driver needed. In the coming decade, self-driving cars will hit the streets, rearranging established industries and reshaping cities, giving us new choices in where we live and how we work and play.In this book, Hod Lipson and Melba Kurman offer readers insight into the risks and benefits of driverless cars and a lucid and engaging explanation of the enabling technology. Recent advances in software and robotics are toppling long-standing technological barriers that for decades have confined self-driving cars to the realm of fantasy. A new kind of artificial intelligence software called deep learning gives cars rapid and accurate visual perception. Human drivers can relax and take their eyes off the road.When human drivers let intelligent software take the wheel, driverless cars will offer billions of people all over the world a safer, cleaner, and more convenient mode of transportation. Although the technology is nearly ready, car companies and policy makers may not be. The authors make a compelling case for why government, industry, and consumers need to work together to make the development of driverless cars our society's next "Apollo moment."

The Reckoning


David Halberstam - 1986
    Here are young Ford, renegade Iacocca, visionary Katayama--everyone needed to reveal the crucial nuances behind two nations competing for commercial supremacy. HC: Morrow.

Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil


Hamish McKenzie - 2018
    Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles--much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status....As McKenzie's rigorously reported aacount shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retainss an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively."Insane Mode" started off as a feature on the dual-motor Tesla Model S which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating scyle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

Route 66: The Mother Road


Michael Wallis - 1990
    A love letter and a tribute, Route 66: The Mother Road takes us on an unforgettable journey through the secret corners and hidden towns of America's most famous and beloved highway.

Ludicrous: The Unvarnished Story of Tesla Motors


Edward Niedermeyer - 2019
    . . but can it live up to the hype?Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company’s market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry.But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla’s commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla’s strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla’s approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans.In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it’s never been told before—with clear eyes, objectivity and insight.

Unsafe at Any Speed


Ralph Nader - 1965
    2/27/34) has challenged corporations, government agencies & institutions to be more accountable to the public. In 1965, "Unsafe at Any Speed" changed the face of the automobile industry & made him a household name. As a result of his efforts, cars have more safety features. His lobbying & writing on the food industry insured that the food we buy is required to pass strict guidelines before reaching the consumer. One of his greatest achievements was the 1974 amendment to the Freedom of Information Act that gave increased public access to government documents. This brought freedom of press to a new level, resulting in increased access for journalists. He's cofounded numerous public interest groups including Public Citizen, Critical Mass, Commercial Alert & the Center for Study of Responsive Law. In 2000 he mounted a 2nd bid for president as a candidate for the Green Party, & today continues to be a relentless force for grassroots activism & democratic change in the USA.

Power Hungry: The Myths of "Green" Energy and the Real Fuels of the Future


Robert Bryce - 2010
    But as Robert Bryce makes clear in this provocative book, that vision needs a major re-vision. We cannot—and will not—quit using carbon-based fuels at any time in the near future for a simple reason: they provide the horsepower that we crave. The hard reality is that oil, coal, and natural gas are here to stay.Fueling our society requires more than sentiment and rhetoric; we need to make good decisions and smart investments based on facts. In Power Hungry, Bryce provides a supertanker-load of footnoted facts while shepherding readers through basic physics and math. And with the help of a panoply of vivid graphics and tables, he crushes a phalanx of energy myths, showing why renewables are not green, carbon capture and sequestration won’t work, and even—surprise!—that the U.S. is leading the world in energy efficiency. He also charts the amazing growth of the fuels of the future: natural gas and nuclear.Power Hungry delivers a clear-eyed view of what America has “in the tank,” and what’s needed to transform the gargantuan global energy sector.

Toyota Production System: Beyond large-scale production


Taiichi Ohno - 1978
    Combining his candid insights with a rigorous analysis of Toyota's attempts at Lean production, Ohno's book explains how Lean principles can improve any production endeavor. A historical and philosophical description of just-in-time and Lean manufacturing, this work is a must read for all students of human progress. On a more practical level, it continues to provide inspiration and instruction for those seeking to improve efficiency through the elimination of waste.

No One at the Wheel: Driverless Cars and the Road of the Future


Samuel I. Schwartz - 2018
     Our time at the wheel is done. Driving will become illegal, as human drivers will be demonstrably more dangerous than cars that pilot themselves. Is this an impossible future, or a revolution just around the corner? Sam Schwartz, America's most celebrated transportation guru, describes in this book the revolution in self-driving cars. The ramifications will be dramatic, and the transition will be far from seamless. It will overturn the job market for the one in seven Americans who work in the trucking industry. It will cause us to grapple with new ethical dilemmas-if a car will hit a person or a building, endangering the lives of its passengers, who will decide what it does? It will further erode our privacy, since the vehicle can relay our location at any moment. And, like every other computer-controlled device, it can be vulnerable to hacking. Right now, every major car maker here and abroad is working on bringing autonomous vehicles to consumers. The fleets are getting ready to roll and nothing will ever be the same, and this book shows us what the future has in store.