Now this classic book has been fully updated and revised with leading-edge practices--and hundreds of new code samples--illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking--and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor--or evolve--code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project

    Learn how to leverage the Django web framework to its full potential in this advanced tutorial and reference. Endorsed by Django, Pro Django more or less picks up where The Definitive Guide to Django left off and examines in greater detail the unusual and complex problems that Python web application developers can face and how to solve them.Provides in-depth information about advanced tools and techniques available in every Django installation Runs the gamut from the theory of Django's internal operations to actual code that solves real-world problems for high-volume environments Goes above and beyond other books, leaving the basics behind Shows how Django can do things even its core developers never dreamed possible

    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    It provides a high-productivity programming model that promotes cleaner code architecture, test-driven development, and powerful extensibility, combined with all the benefits of ASP.NET.ASP.NET MVC 4 contains a number of significant advances over previous versions. New mobile and desktop templates (employing adaptive rendering) are included together with support for jQuery Mobile for the first time. New display modes allow your application to select views based on the browser that's making the request while Code Generation Recipes for Visual Studio help you auto-generate project-specific code for a wide variety of situtations including NuGet support.In this fourth edition, the core model-view-controller (MVC) architectural concepts are not simply explained or discussed in isolation, but are demonstrated in action. You'll work through an extended tutorial to create a working e-commerce web application that combines ASP.NET MVC with the latest C# language features and unit-testing best practices. By gaining this invaluable, practical experience, you'll discover MVC's strengths and weaknesses for yourself--and put your best-learned theory into practice.The book's authors, Steve Sanderson and Adam Freeman, have both watched the growth of ASP.NET MVC since its first release. Steve is a well-known blogger on the MVC Framework and a member of the Microsoft Web Platform and Tools team. Adam started designing and building web applications 15 years ago and has been responsible for some of the world's largest and most ambitious projects. You can be sure you are in safe hands.

    It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

    This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

    What's been lacking is the expertise to fuse them into solutions to real-world problems. These patterns are the intellectual mortar for J2EE software construction." —John Vlissides, co-author of Design Patterns, the "Gang of Four" book"The authors of Core J2EE Patterns have harvested a really useful set of patterns. They show how to apply these patterns and how to refactor your system to take advantage of them. It's just like having a team of experts sitting at your side."—Grady Booch, Chief Scientist, Rational Software Corporation "The authors do a great job describing useful patterns for application architectures. The section on refactoring is worth the price of the entire book!"—Craig McClanahan, Struts Lead Architect and Specification Lead for JavaServer Faces "Core J2EE Patterns is the gospel that should accompany every J2EE application server...Built upon the in-the-trenches expertise of its veteran architect authors, this volume unites the platform's many technologies and APIs in a way that application architects can use, and provides insightful answers to the whys, whens, and hows of the J2EE platform."—Sean Neville, JRun Enterprise Architect, MacromediaDevelopers often confuse learning the technology with learning to design with the technology. In this book, senior architects from the Sun Java Center share their cumulative design experience on Java 2 Platform, Enterprise Edition (J2EE) technology.The primary focus of the book is on patterns, best practices, design strategies, and proven solutions using the key J2EE technologies including JavaServer Pages(TM) (JSP(TM)), Servlets, Enterprise JavaBeans(TM) (EJB(TM)), and Java(TM) Message Service (JMS) APIs. The J2EE Pattern Catalog with 21 patterns and numerous strategies is presented to document and promote best practices for these technologies.Core J2EE Patterns, Second Edition offers the following: J2EE Pattern Catalog with 21 patterns—fully revised and newly documented patterns providing proven solutions for enterprise applications Design strategies for the presentation tier, business tier, and integration tier Coverage of servlets, JSP, EJB, JMS, and Web Services J2EE technology bad practices Refactorings to improve existing designs using patterns Fully illustrated with UML diagrams Extensive sample code for patterns, strategies, and refactorings

    Mastering large-scale software delivery will define the economic landscape of the 21st century, just as mass production defined the landscape in the 20th. Unfortunately, business and technology leaders outside of the tech giants are woefully ill-equipped to solve the problems posed by digital transformation. A new approach is needed.In Project to Product, value stream network pioneer and technology leader Dr. Mik Kersten introduces the Flow Framework. This new way of building an infrastructure for innovation will change the way enterprises think about software delivery, enabling every organization the opportunity to win a portion of the $18.5 trillion (IDC) that will be created annually through better software delivery.Project to Product provides leaders the missing framework needed to create the technology equivalent of an advanced manufacturing line, across thousands of IT professionals, and enables optimizing value creation across the entire organization. This book is ideal for C-suite leadership and IT management at every level.

    A well-rounded balance of hard skills (HTML5, XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.

    But how do you build the best team organization for your specific goals, culture, and needs? Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity.In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help readers choose and evolve the right team patterns for their organization, making sure to keep the software healthy and optimize value streams.Team Topologies is a major step forward in organizational design for software, presenting a well-defined way for teams to interact and interrelate that helps make the resulting software architecture clearer and more sustainable, turning inter-team problems into valuable signals for the self-steering organization.

    You no longer use HTML and XHTML as design tools, but strictly as ways to define the meaning and structure of web content. And Cascading Style Sheets (CSS) are no longer just something interesting to tinker with, but a reliable method for handling all matters of presentation, from fonts and colors to page layout. When you follow the standards, both the site's design and underlying code are much cleaner. But how do you keep all those HTML and XHTML tags and CSS values straight? Jennifer Niederst-Robbins, the author of our definitive guide on standards-compliant design, Web Design in a Nutshell, offers you the perfect little guide when you need answers immediately: HTML and XHTML Pocket Reference. This revised and updated new edition takes the top 20% of vital reference information from her Nutshell book, augments it judiciously, cross-references everything, and organizes it according to the most common needs of web developers. The result is a handy book that offers the bare essentials on web standards in a small, concise format that you can use carry anywhere for quick reference. This guide will literally fit into your back pocket. Inside HTML and XHTML Pocket Reference, you'll find instantly accessible alphabetical listings of every element and attribute in the HTML 4.01 and XHTML 1.0 Recommendations. This is an indispensable reference for any serious web designer, author, or programmer who needs a fast on-the-job resource when working with established web standards.

    It covers topics ranging from personal responsibility and career development to architectural techniques for keeping your code flexible and easy to adapt and reuse. Read this book, and you'll learn how toFight software rot; Avoid the trap of duplicating knowledge; Write flexible, dynamic, and adaptable code; Avoid programming by coincidence; Bullet-proof your code with contracts, assertions, and exceptions; Capture real requirements; Test ruthlessly and effectively; Delight your users; Build teams of pragmatic programmers; and Make your developments more precise with automation. Written as a series of self-contained sections and filled with entertaining anecdotes, thoughtful examples, and interesting analogies, The Pragmatic Programmer illustrates the best practices and major pitfalls of many different aspects of software development. Whether you're a new coder, an experienced programmer, or a manager responsible for software projects, use these lessons daily, and you'll quickly see improvements in personal productivity, accuracy, and job satisfaction. You'll learn skills and develop habits and attitudes that form the foundation for long-term success in your career. You'll become a Pragmatic Programmer.

    Based on two popular talks from author Lea Verou--including "CSS3 Secrets: 10 things you may not know about CSS"--this practical guide provides intermediate to advanced CSS developers with more than 40 undocumented techniques and tips for using CSS3 to create better websites.The talks that spawned this book have been top-rated by attendees in every conference they were presented, and praised in industry media such as ."net" magazine.Get information you won't find in any other bookLearn through small, easily digestible chaptersHelps you understand CSS more deeply so you can improve your own solutionsApply Lea's techniques to practically every CSS problem you faceGain tips from a rockstar author who serves as an Invited Expert in W3C's CSS Working Group

    As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.