Never have so many poets been saying so many interesting things in such lively, up-to-date ways. Yet many people feel shut out or know little about poetry and have no idea where to begin. In this groundbreaking book, Ruth Padel takes fifty-two of the poems she discussed in her newspaper column - a year's worth - and suggests ways of reading them.The poems are by a wide range of living poets, on experiences we all share - love, sex, death, nature, history, war - which show how reading a poem can enhance everyone's life as powerfully and as pleasurably as reading novels or watching a film.

    Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    The authors present all basic management concepts and principles in "bite-size" chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources.

    For decades, people have been studying Shakespeare's life and times, and in recent years there has been a renewed surge of interest into aspects of his language. So how can we better understand Shakespeare? How did he manipulate language to produce such an unrivaled body of work, which has enthralled generations both as theater and as literature? David Crystal addresses these and many other questions in this lively and original introduction to Shakespeare's language. Covering in turn the five main dimensions of language structure - writing system, pronunciation, grammar, vocabulary, and conversational style - the book shows how examining these linguistic 'nuts and bolts' can help us achieve a greater appreciation of Shakespeare's linguistic creativity.

    She investigates a specific element of craft - Image, Voice, Character, Setting and Story - from a perspective that crosses various genres.

    The force of her thought is evident everywhere in these essays, from her explorations of other poets' work to her skeptical contemplation of current literary critical notions such as "sincerity" and "courage." Here also are Glück's revealing reflections on her own education and life as a poet, and a tribute to her teacher and mentor, Stanley Kunitz. Proofs and Theories is not a casual collection. It is the testament of a major poet.

    Auden, Maya Angelou, Billy Collins, Louise Gluck, Gwendolyn MacEwen, Rita Dove, and hundreds more-Staying Alive is a unique anthology that illuminates the vital force of our humanity, the passion of our aspirations, the power of our spirituality. From the enigma of death to the sweetness of friendship, these poems speak to life's mysteries and consolations and help us navigate the most trying times in recent memory. Staying Alive is already an astonishing best-seller in the United Kingdom, where it has gained a wide-ranging audience. This new edition, specially revised for its American readership, reconnects acionados and newcomers alike to the force of poetry, helping us stay alive to the world and stay true to ourselves.

    Now, James Monaco offers a revised and rewritten third edition incorporating every major aspect of this dynamic medium right up to the present.Looking at film from many vantage points, How to Read a Film: Movies, Media, Multimedia explores the medium as both art and craft, sensibility and science, tradition and technology. After examining film's close relation to such other narrative media as the novel, painting, photography, television, and even music, Monaco discusses those elements necessary to understand how films convey meaning and, more importantly, how we can best discern all that a film is attempting to communicate.In a key departure from the book's previous editions, the new and still-evolving digital context of film is now emphasized throughout How to Read a Film. A new chapter on multimedia brings media criticism into the twenty-first century with a thorough discussion of topics like virtual reality, cyberspace, and the proximity of both to film. Monaco has likewise doubled the size and scope of his Film and Media: A Chronology appendix. The book also features a new introduction, an expanded bibliography, and hundreds of illustrative black-and-white film stills and diagrams. It is a must for all film students, media buffs, and movie fans.

    The result is nothing less than an archaeology of the sciences that unearths old patterns of meaning and reveals the shocking arbitrariness of our received truths.In the work that established him as the most important French thinker since Sartre, Michel Foucault offers startling evidence that “man”—man as a subject of scientific knowledge—is at best a recent invention, the result of a fundamental mutation in our culture.

    His fascination with myth is evident in pieces on Ovid's Metamorphoses and the separate odysseys that make up Homer's Odyssey. Three intertwined essays on French utopian socialist Fourier present him as a precursor of Women's Lib, a satirist and visionary thinker whose scheme for a society in which each person's desires could be satisfied deserves to be taken seriously. In other pieces, Calvino brings a fresh, unpredictable approach to why we should reread the classics, how cinema and comic strips influence writers, and the cartoon universe of Saul Steinberg. His message is that writers need to establish erotic communion with the humdrum objects of everyday reality.

    Without oversimplifying or glossing over the challenges, Norris makes deconstruction more accessible to the reader. The volume focuses on the works of Jacques Derrida which caused this seismic shift in critical thought, as well as the work of North American critics Paul de Man, Geoffrey Hartman, J. Hillis Miller and Harold Bloom.In this third, revised edition, Norris builds on his 1991 Afterword with an entirely new Postscript, reflecting upon recent critical debate. The Postscript includes an extensive list of recommended reading, complementing what was already one of the most useful bibliographies available.

    

    Yet Cummings could also be difficult, truculent, opinionated, wrong-headed, emotional, bigoted and egotistical. Dubbed by Ezra Pound as "Whitman's one living descendant," Cummings sang of himself and of America in a unique voice, as resonant now as it was a half-century ago. Charismatic and famous among the famous, Cummings always seemed to be in the right place at the right time, and was a major presence wherever he resided, whether in Cambridge, Europe or New York. He counted some of the most important artists of his time as friends: Pound, Hemingway, Dylan Thomas and many more. "Sawyer-Lau�anno emphasizes the relation of the private man to his work, offering fresh insights into the grand optical arrangement of Cummings's books."--Starred Library Journal ReviewbrbrFor nearly half a century, the personal papers, journals and diaries of Edward Estlin Cummings were kept from public view. These documents reveal far more about the inner life of the famous poet and painter than has ever been known. Now, noted biographer Christopher Sawyer-Lau�anno presents the first, definitive, revelatory life story of E.E. Cummings (1894 1962), an American original. brbr"Well-researched, comprehensive, and essential to understanding the artist and the artistry."--Starred Kirkus ReviewsbrbrFor E.E. Cummings#58; A Biography, the author had unprecedented access toall of Cummings's papers-anguished diary entries, reflections on consultations with two psychoanalysts, an autobiographical novel, and a carefully prepared manuscript containing more than one hundred blatantly erotic poems. brbrIn the words of William Corbett, author of Boston Vermont and Don't Think Look, "E.E. Cummings, Yankee individualist and, rare for an American poet, satirist is here in full. This means warts and all, but Sawyer-Lau�anno has not come to judge. In this readable and absorbing life he has paid Cummings the honor of clear-eyed candor." Christopher Sawyer-Lau�anno paints a full and memorable portrait of this extraordinary American poet.

    Here, collected for the first time, are his famous lectures, which include Mansfield Park, Bleak House, and Ulysses. Edited and with a Foreword by Fredson Bowers; Introduction by John Updike; illustrations.