Marketing in the Groundswell


Charlene Li - 2009
    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

The Assassination of Rajiv Gandhi


Neena Gopal - 2016
    Moments later, Rajiv Gandhi was dead, blown up by suicide bomber Dhanu, irrevocably changing the course of Indian politics, as Neena Gopal, just yards behind him, watched in horror. In this gripping, definitive book, Gopal reconstructs the chain of events in India and at the LTTE�s headquarters in Sri Lanka where the assassination plot was hatched, and follows the trail of investigation that led to the assassins being brought to justice. Drawing on extensive interviews, research and her own vast experience as a journalist, she deftly establishes the background�the shortsightedness of India�s Sri Lanka policy; the friction between the intelligence agencies and between the agencies and the external affairs ministry; the many warnings that went unheeded; and the implacable hatred that LTTE supremo Prabhakaran felt for Rajiv Gandhi. Bringing all these complex threads together, Gopal takes us step by step to Sriperumbudur as Rajiv Gandhi walked inexorably to his death on that tragic May evening twenty-five years ago.

The Red Thread: A Search for Ideological Drivers Inside the Anti-Trump Conspiracy


Diana West - 2019
    officials were turning the surveillance powers of the federal government -- designed to stop terrorist attacks -- against the Republican presidential team. These were the ruthless tactics of a Soviet-style police state, not a democratic republic.The Red Thread asks the simple question: Why? What is it that motivated these anti-Trump conspirators from inside and around the Obama administration and Clinton networks to depart so drastically from "politics as usual" to participate in a seditious effort to overturn an election?Finding clues in an array of sources, Diana West uses her trademark investigative skills, honed in her dazzling work, American Betrayal, to construct a fascinating series of ideological profiles of well-known but little understood anti-Trump actors, from James Comey to Christopher Steele to Nellie Ohr, and the rest of the Fusion GPS team; from John Brennan to the numerous Clintonistas still patrolling the Washington Swamp after all these years, and more.Once, we knew these officials by august titles and reputation; after The Red Thread, readers will recognize their multi-generational and inter-connecting communist and socialist pedigrees, and see them for what they really are: foot-soldiers of the Left, deployed to take down America's first "America First" and most anti-Communist president.If we just give it a pull, the "red thread" is very long and very deep.

Our Enemy, the State


Albert Jay Nock - 1935
    The introduction is by Edumund A. Opitz, founder, the Nockian Society.

Mises and Austrian Economics: A Personal View


Ron Paul - 1984
    17Ludwig von Mises, The Anti-Capitalistic Mentality (South Holland, ...

Character Makes a Difference: Where I'm From, Where I've Been, and What I Believe


Mike Huckabee - 2007
    That same day, Tucker resigned, and Huckabee would serve as governor of Arkansas until 2007, winning many national honors along the way. Character Makes a Difference is Mike Huckabee’s biographical account of how he handled that potentially major constitutional crisis and why he believes character is the key issue in everyone’s life, “in the work you do, the candidates you vote for, the people who look to you for leadership.”

Power and Interdependence


Robert O. Keohane - 1977
    This landmark text, an original work by two of the most renowned scholars in the field, continues to offer a rich theoretical approach to understanding contemporary world politics and valid general prescriptions for policy. Power and Interdependence was written to construct a way of looking at the world of politics that helps us understand the relationships between economics and politics, and patterns of institutionalized international cooperation, while retaining key realist insights about the roles that power and interests play in world politics. The new Third Edition has been thoroughly updated to include analyses of the effects of new technologies and growing globalism on power and interdependence in today's world. *New - Chapter 9 Power, Interdependence, and the Information Age presents the reader with important new information about the effects of new technologies on world politics and power and interdependence. *New - Chapter 10 Power, Interdependence & Globalism presents the reader with important new information about the effects of globalism on world politics and power and interdependence.

World on Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred and Global Instability


Amy Chua - 2002
    In this astute, original, and surprising investigation of the true impact of globalization, Yale Law School professor Amy Chua explains why many developing countries are in fact consumed by ethnic violence after adopting free market democracy.Chua shows how in non-Western countries around the globe, free markets have concentrated starkly disproportionate wealth in the hands of a resented ethnic minority. These “market-dominant minorities” – Chinese in Southeast Asia, Croatians in the former Yugoslavia, whites in Latin America and South Africa, Indians in East Africa, Lebanese in West Africa, Jews in post-communist Russia – become objects of violent hatred. At the same time, democracy empowers the impoverished majority, unleashing ethnic demagoguery, confiscation, and sometimes genocidal revenge. She also argues that the United States has become the world’s most visible market-dominant minority, a fact that helps explain the rising tide of anti-Americanism around the world. Chua is a friend of globalization, but she urges us to find ways to spread its benefits and curb its most destructive aspects.

The Payoff: Why Wall Street Always Wins


Jeff Connaughton - 2012
    It’s the story of the twenty-month struggle by Senator Ted Kaufman and Jeff Connaughton, his chief of staff, to hold Wall Street executives accountable for securities fraud, to stop stock manipulation by high-frequency traders, and to break up too-big-to-fail megabanks.This book takes us inside their dogged crusade against institutional inertia and industry influence as they encounter an outright reluctance by the Obama administration, the Justice Department, and the Securities and Exchange Commission to treat Wall Street crimes with the gravity they deserve. On financial reforms, Connaughton criticizes Democrats for relying on the very Wall Street technocrats who had failed to prevent the crisis and Republicans for staunchly opposing real reforms primarily to enjoy a golden opportunity to siphon fundraising dollars from the Wall Street executives who had raised millions to elect Barack Obama president.Connaughton, a former lawyer in the Clinton White House, illuminates the pivotal moments and key decisions in the fight for financial reform that have gone largely unreported. His arch, nonpartisan account chronicles the reasons why Wall Street’s worst offenses were left unpunished, and why it’s likely that the 2008 debacle will happen again.

America's Expiration Date: The Fall of Empires, Superpowers . . . and the Future of the United States


Cal Thomas - 2019
    Our culture is increasingly immoral, the family structure is threatened from all sides, and government programs consistently overreach, creating massive debt.In this powerful and prophetic book, nationally syndicated columnist and trusted political commentator Cal Thomas offers a diagnosis of what exactly is wrong with the United States by drawing parallels to once-great empires and nations that declined into oblivion. Citing the historically proven 250-year pattern of how superpowers rise and fall, he predicts that America's expiration date is just around the corner and shows us how to escape their fate.Through biblical insights and hard-hitting truth, he reminds us that real change comes when America looks to God instead of Washington. Scripture, rather than politics, is the GPS he uses to point readers to the right road - a road of hope, life, and change. Because, he says, if we're willing to seek God first, learn from history, and make changes at the individual and community level, we can not only survive, but thrive, again.This powerful, timely, and much-needed perspective is a must-read for anyone who longs for a promising future for our great nation.

The Nature and Logic of Capitalism


Robert L. Heilbroner - 1985
    By the end of this tour we have grappled not only with ideas of Adam Smith and Karl Marx but with Freud and modern anthropologists as well. And we are far closer to understanding capitalism in our time, its possibilities and limits.

Pothole Confidential: My Life as Mayor of Minneapolis


R.T. Rybak - 2016
    Paul International Airport inadvertently helped launch R.T. Rybak’s political career (imagine a rumba line one hundred protesters long chanting, “We deserve to sleep, hey!”), but his earliest lessons in leadership occurred during his childhood. Growing up in a middle-class neighborhood, attending private school with students who had much more than he did, spending evenings at his family’s store in an area where people lived with much less, he witnessed firsthand the opportunity and injustice of the city he called home. In a memoir that is at once a political coming-of-age story and a behind-the-scenes look at the running of a great city, the three-term mayor takes readers into the highs and lows and the daily drama of a life inextricably linked with Minneapolis over the past fifty years. With refreshing candor and insight, Rybak describes his path through journalism, marketing, and community activism that led to his unlikely (to him, at least) primary election—on September 11, 2001. His personal account of the challenges and crises confronting the city over twelve years, including the tragic collapse of the I-35W bridge, the rising scourge of youth violence, and the bruising fight over a ban on gay marriage (with Rybak himself conducting the first such ceremony at City Hall on August 1, 2013), is also an illuminating, often funny depiction of learning the workings of the job, frequently on the fly, while trying to keep up with his most important constituency, his family. As bracing as the “fresh air” campaign that swept him into office, Rybak’s memoir is that rare document from a politician: one more concerned with the people he served and the issues of his time than with burnishing his own credentials. As such, it reflects what leadership truly looks like.

Patterns of Democracy: Government Forms and Performance in Thirty-Six Countries


Arend Lijphart - 1999
    It demonstrates that consensual systems stimulate economic growth, control inflation and unemployment, and limit budget deficits.

50 Things They Don't Want You to Know


Jerome Hudson - 2019
    Many of our most hotly debate topics are shaped by Davos power brokers, woke college professors, TV talking heads, social media activists and feckless Washington swamp monsters who want you to only follow their narrative. Your teachers, your politicians, and your local paper are not likely to ever tell you: Racial minorities fare far better in the absence of race-based affirmative action policies. Latinos make up a little more than 50% of the Border Patrol, according to 2016 data. The U.S. settled more refugees in 2017 than any other nation. Between 2011 and 2016, the IRS documented 1.3 million identity thefts by Illegal aliens. Half of federal arrests are immigration-related. Welfare recipients in 34 states earn more than a person making minimum wage. Taxpayers doled out $2.6 billion in food stamps to dead people in less than two years. 1,700 private jets flew to Davos to discuss the impact of global warming. Google could swing an election by secretly adjusting its search algorithm, and we would have no way of knowing. Once you’re done reading 50 Things They Don’t Want You to Know, you’ll never trust the powers that be to give you the whole truth again.

Red Sky at Morning: America and the Crisis of the Global Environment


James Gustave Speth - 2004
    What we can—and must—do to succeed. This book will change the way we understand the future of our planet. It is both alarming and hopeful. James Gustave Speth, renowned as a visionary environmentalist leader, warns that in spite of all the international negotiations and agreements of the past two decades, efforts to protect Earth’s environment are not succeeding. Still, he says, the challenges are not insurmountable. He offers comprehensive, viable new strategies for dealing with environmental threats around the world.The author explains why current approaches to critical global environmental problems—climate change, biodiversity loss, deterioration of marine environments, deforestation, water shortages, and others—don’t work. He offers intriguing insights into why we have been able to address domestic environmental threats with some success while largely failing at the international level. Setting forth eight specific steps to a sustainable future, Speth convincingly argues that dramatically different government and citizen action are now urgent. If ever a book could be described as “essential,” this is it.