We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    president's daughter?Brimming with answers to popular questions like these, The Best Bar Trivia Book Ever arms you with the knowledge your team needs to annihilate your bar trivia competition. This must-have guide features hundreds of facts, covering everything from sports and pop culture to history and science, so that you're always ready to deliver the ultimate trivia smackdown. You'll also get all the ins and outs of your favorite event with information on important bar trivia rules, assembling a team, and claiming victories week after week.Whether you're new to the scene or want to dominate at your local bar, this book will help your team outsmart the competition every single week!

    Thank you! Want to speak Japanese but don't know where to start? This book is for you! Don't waste money buying ten different books when you can learn everything you need in this one book. Don't waste money taking classes at a school when you can teach yourself. With Speak Japanese in 90 Days, all of the prep work is done for you. Each daily lesson will teach you not only what, but how to study. Speak Japanese in 90 Days is a comprehensive self study guide, and teaches everything you need to know for the JLPT N5 (Japanese Language Proficiency Test) as well as most of the grammar needed for the JLPT N4. It can also be used by intermediate students to brush up on grammar and vocabulary. The content includes: How to Study - Tips and tricks on how to study and what to study to learn and retain the language quickly. Pronunciation - An easy and accurate guide for English speakers. Every sentence is written with English pronunciation, Japanese kana, and kanji. Grammar - All essential grammar tested in the JLPT N5 and most of the grammar tested in the JLPT N4. Vocabulary - Over 1000 of the most common Japanese words and phrases. Vocabulary nuances - Detailed explanations of how to use vocabulary correctly, that you can't find in a dictionary or other text books.

    

    The default setting is The New Oxford American Dictionary included on your Kindle, but you have the option to change your default setting to this compatible dictionary after purchase.New edition! The perfect dictionary for quick, on-the-go language reference. 40,000 entries Clear, concise definitions Pronunciations and variant spellings Brief guide to punctuation

    The 4th Edition of this AJN Book-of-the-Year award winner has been thoroughly updated to deliver even more resources and tools, plus new DSM-5 content. "Psych Notes is packed with all of the essential content necessary to REVIEW (you should also have expanded knowledge of this content) and pass the ANCC PMHNP certification exam. You will be astonished with the depth and breadth of information contained in this easy to read and use (spiral bound) book. Be sure to access the online information that accompanies this book, too as it contains a grid comparing the changes from DSM-IV and DSM-5!" --Sandra Hannon-Engel, Ph.D., RN, CNS, PMHNP, Assistant Professor, William F. Connell School of Nursing, Boston College, Boston, MA. "It's a pretty good book for both nursing students and practicing RN's. No matter what specialty you're in you'll come across patients that are psychologically unstable and this book gives you a quick and easy reference to your needs. Everything is laid out in simple form and focuses on the most pertinent topics in psych." - Jim Astapan, Amazon.com "Very good source for fast references." - Ileana, Amazon.com "An amazingly complete collection of all that pertains to psych/mental health care. An easy to use resource and a wonderful review." - Camille Grosso, Ph.D., R.N.

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    Prepare yourself for a distinctively Russian cauldron of artistry and history, nightclubs and vibrant street life. Mara Vorhees, Lonely Planet Writer Our PromiseYou can trust our travel information because Lonely Planet authors visit the places we write about, each and every edition. We never accept freebies for positive coverage so you can rely on us to tell it like it is.Inside This Book 80 art galleries & museums59 bars and cafes reviewed28 kremlins, cathedrals & palaces11 revamped exhibitions & art spaces2 banyas to get naked & sweat inComprehensive map sectionFeature coverage of top sightsRange of planning toolsIn-depth background on Russian art, architecture & literature

    Excellent word-for-word English translations on facing pages. Also teaching and practice aids, Russian-English vocabulary, biographical/critical introductions to each selection, study questions, more. Especially helpful are the stress accents in the Russian text, usually found only in primers.

    Kennedy, Victor Hugo, and H. L. Mencken have in common? They all indulged in chiasmus-a literary device in which word order is reversed to hilarious or poignant effect. When Mae West said, "It's not the men in my life, it's the life in my men," she was using chiasmus; when John F. Kennedy said, "Ask not what your country can do for you, ask what you can do for your country," he was doing the same. Dr. Mardy Grothe has compiled hundreds of examples of chiasmus in this whimsically illustrated collection, bringing this witty and thought-provoking device out of obscurity and into the public imagination.

    Particularly suitable for students of secondary-school level, it is also a handy dictionary for the home and office. It covers all the words you need for everyday use, and has excellent coverage of curriculum vocabulary. For the new edition the definitions are clearer than ever before and there is lots of help with those aspects of the language (such as spelling, pronunciation, and usage) which cause most difficulties.In particular, there are hundreds of new spelling notes to help with tricky words that are commonly misspelled, extra usage notes giving advice on good English, and more help with pronunciations of difficult words. A new open design ensures that this dictionary is even more accessible and easier to use than ever before.

    Designed to provide the student with an excellent command of basic Russian (the equivalent of A’ level standard) the book features thirty lessons punctuated by revision exercises to ensure you have fully understood what you have learned. The emphasis is on acquiring vocabulary, experiencing conversational language and learning useful grammar. The book also includes a vocabulary of 1,500 words and a glossary of grammatical terms.

    Thematically covering every subject imaginable, from God to dogs, this collection is the seminal gathering of our national wit and a picture of who we are as a nation - a monument to our monumental silliness.'An Englishman, even if he is alone, forms an orderly queue of one.' George MikesJane Austen, Jo Brand, Craig Brown, Winston Churchill, Alan Clark, Jeremy Clarkson, Billy Connolly, Peter Cook, Tommy Cooper, Stephen Fry, A.A. Gill, Boris Johnson, Samuel Johnson, Maureen Lipman, Spike Milligan, Eric Morecambe, William Shakespeare, George Bernard Shaw, Frank Skinner, Sue Townsend, Peter Ustinov, Queen Victoria, Oscar Wilde, P.G. Wodehouse, Victoria Wood and many more.

    A guide for improving Scrabble skills discusses how to maximize scores with bonus squares, make more seven-letter plays, and increase scoring average using two-letter words, and includes a step-by-step guide to board strategy.

    The lifetime work of Professor Alexander Schmidt of Königsberg, this book has long been the indispensable companion for every person seriously interested in Shakespeare, Renaissance poetry and prose of any sort, or English literature. It is really two important books in one.Schmidt’s set contains every single word that Shakespeare used, not simply words that have changed their meaning since the seventeenth century, but every word in all the accepted plays and the poems. Covering both quartos and folios, it carefully distinguishes between shades of meaning for each word and provides exact definitions, plus governing phrases and locations, down to the numbered line of the Cambridge edition of Shakespeare. There is no other word dictionary comparable to this work.Even more useful to the general reader, however, is the incredible wealth of exact quotations. Arranged under the words of the quotation itself (hence no need to consult confusing subject classifications) are more than 50,000 exact quotations. Each is precisely located, so that you can easily refer back to the plays or poems themselves, if you wish context.Other features helpful to the scholar are appendixes on basic grammatical observations, a glossary of provincialisms, a list of words and sentences taken from foreign languages, a list of words that form the latter part of word-combinations. This third edition features a supplement with new findings.