This is a must-have marketing reference.

    It chronicles the discoveries, battles, inventions, political movements, treaties, elections, births, assassinations, coups & coronations that have shaped the modern world.

    The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the latest findings in economics, sociology, computer science, physics, and mathematics. He provides empirical background on networks and the regularities that they exhibit, and discusses random graph-based models and strategic models of network formation. He helps readers to understand behavior in networked societies, with a detailed analysis of learning and diffusion in networks, decision making by individuals who are influenced by their social neighbors, game theory and markets on networks, and a host of related subjects. Jackson also describes the varied statistical and modeling techniques used to analyze social networks. Each chapter includes exercises to aid students in their analysis of how networks function.This book is an indispensable resource for students and researchers in economics, mathematics, physics, sociology, and business.

    Erin recounts her path of achievement starting as a promising young student and athlete and, ultimately, how she allowed her career and its demands to become the center of her life. She sacrificed all other priorities and relationships along the way, throwing work-life balance to the wind. The story reveals the subtleties of the everyday decisions that led collectively to a work-centric existence over a twenty-year career. Set against the backdrop of the dramatic circumstances at Lehman Brothers in 2008, Erin discloses her own struggle as events spiraled out of control. Ultimately, her resignation from her executive role prior to the Lehman bankruptcy resulted in a devastating personal crisis as her career crumbled revealing no foundation beneath it. We learn of the journey back to change her life with a semblance of present day peace and happiness. Full Circle provides a unique inside and emotional perspective of the sacrifices Erin made to achieve extreme career success and the self-awareness required to return to being the fundamentally grounded person she was as a child.

    This book discuses various major types of financial institutions and financial instruments present along with how and why the system of money and capital markets is changing. It also provides a descriptive explanation of how interest rates and security values are determined.

    The more we discover, the more puzzling the universe appears to be. How and why are the laws of nature what they are? A philosopher and a physicist, world-renowned for their radical ideas in their fields, argue for a revolution. To keep cosmology scientific, we must replace the old view in which the universe is governed by immutable laws by a new one in which laws evolve. Then we can hope to explain them. The revolution that Roberto Mangabeira Unger and Lee Smolin propose relies on three central ideas. There is only one universe at a time. Time is real: everything in the structure and regularities of nature changes sooner or later. Mathematics, which has trouble with time, is not the oracle of nature and the prophet of science; it is simply a tool with great power and immense limitations. The argument is readily accessible to non-scientists as well as to the physicists and cosmologists whom it challenges.

    Both state control and privatization of resources have been advocated, but neither the state nor the market have been uniformly successful in solving common pool resource problems. After critiquing the foundations of policy analysis as applied to natural resources, Elinor Ostrom here provides a unique body of empirical data to explore conditions under which common pool resource problems have been satisfactorily or unsatisfactorily solved. Dr. Ostrom first describes three models most frequently used as the foundation for recommending state or market solutions. She then outlines theoretical and empirical alternatives to these models in order to illustrate the diversity of possible solutions. In the following chapters she uses institutional analysis to examine different ways--both successful and unsuccessful--of governing the commons. In contrast to the proposition of the tragedy of the commons argument, common pool problems sometimes are solved by voluntary organizations rather than by a coercive state. Among the cases considered are communal tenure in meadows and forests, irrigation communities and other water rights, and fisheries.

    Epstein and Robert L. Axtell approach this age-old question with cutting-edge computer simulation techniques. Such fundamental collective behaviors as group formation, cultural transmission, combat, and trade are seen to "emerge" from the interaction of individual agents following simple local rules.In their computer model, Epstein and Axtell begin the development of a "bottom up" social science. Their program, named Sugarscape, simulates the behavior of artificial people (agents) located on a landscape of a generalized resource (sugar). Agents are born onto the Sugarscape with a vision, a metabolism, a speed, and other genetic attributes. Their movement is governed by a simple local rule: "look around as far as you can; find the spot with the most sugar; go there and eat the sugar." Every time an agent moves, it burns sugar at an amount equal to its metabolic rate. Agents die if and when they burn up all their sugar. A remarkable range of social phenomena emerge. For example, when seasons are introduced, migration and hibernation can be observed. Agents are accumulating sugar at all times, so there is always a distribution of wealth.Next, Epstein and Axtell attempt to grow a "proto-history" of civilization. It starts with agents scattered about a twin-peaked landscape; over time, there is self-organization into spatially segregated and culturally distinct "tribes" centered on the peaks of the Sugarscape. Population growth forces each tribe to disperse into the sugar lowlands between the mountains. There, the two tribes interact, engaging in combat and competing for cultural dominance, to produce complex social histories with violent expansionist phases, peaceful periods, and so on. The proto-history combines a number of ingredients, each of which generates insights of its own. One of these ingredients is sexual reproduction. In some runs, the population becomes thin, birth rates fall, and the population can crash. Alternatively, the agents may over-populate their environment, driving it into ecological collapse.When Epstein and Axtell introduce a second resource (spice) to the Sugarscape and allow the agents to trade, an economic market emerges. The introduction of pollution resulting from resource-mining permits the study of economic markets in the presence of environmental factors.This study is part of the 2050 Project, a joint venture of the Santa Fe Institute, the World Resources Institute, and the Brookings Institution. The project is an international effort to identify conditions for a sustainable global system in the middle of the next century and to design policy actions to help achieve such a system.

    Now, in this lucid and accessibly written book, Philip Ball applies state-of-the-art scientific understanding from the fields of biology, chemistry, geology, physics, and mathematics to these ancient mysteries, revealing how nature's seemingly complex patterns originate in simple physical laws. Tracing the history of scientific thought about natural patterns, Ball shows how common presumptions--for example, that complex form must be guided by some intelligence or that form always follows function--are erroneous and continue to mislead scientists today. He investigates specific patterns in depth, revealing that these designs are self-organized and that simple, local interactions between component parts produce motifs like spots, stripes, branches, and honeycombs. In the process, he examines the mysterious phenomenon of symmetry and why it appears--and breaks--in similar ways in different systems. Finally, he attempts to answer this profound question: why are some patterns universal? Illustrations throughout the text, many in full color, beautifully illuminate Ball's ideas.

    Finding patterns and making meaningful connections inside complex data networks has emerged as one of the biggest challenges of the twenty-first century. In recent years, designers, researchers, and scientists have begun employing an innovative mix of colors, symbols, graphics, algorithms, and interactivity to clarify, and often beautify, the clutter. From representing networks of friends on Facebook to depicting interactions among proteins in a human cell, Visual Complexity presents one hundred of the most interesting examples of information-visualization by the field's leading practitioners.

    In this, the fourth edition, Jonathan Baron retains the comprehensive attention to the key questions addressed in the previous editions - How should we think? What, if anything, keeps us from thinking that way? How can we improve our thinking and decision making? - and his expanded treatment of topics such as risk, utilitarianism, Baye's theorem, and moral thinking. With the student in mind, the fourth edition emphasizes the development of an understanding of the fundamental concepts in judgment and decision making. This book is essential reading for students and scholars in judgment and decision making and related fields, including psychology, economics, law, medicine, and business.

    However, the rational model ignores the inherent complexity and ambiguity of real-world organizations and their environments. In this landmark volume, Karl E Weick highlights how the `sensemaking′ process shapes organizational structure and behaviour. The process is seen as the creation of reality as an ongoing accomplishment that takes form when people make retrospective sense of the situations in which they find themselves.

    Terrorism spills out of the Middle East into Europe. Russia, Iran, Saudi Arabia, China and Japan vie to see who can be most aggressive. Financial breakdown in Asia and Europe guts growth, challenging hard-won political stability.Yet for the Americans, these changes are fantastic. Alone among the world's powers, only the United States is geographically wealthy, demographically robust, and energy secure. That last piece -- American energy security -- is rapidly emerging as the most critical piece of the global picture.The American shale revolution does more than sever the largest of the remaining ties that bind America's fate to the wider world. It re-industrializes the United States, accelerates the global order's breakdown, and triggers a series of wide ranging military conflicts that will shape the next two decades. The common theme? Just as the global economy tips into chaos, just as global energy becomes dangerous, just as the world really needs the Americans to be engaged, the United States will be...absent.In 2014's The Accidental Superpower, geopolitical strategist Peter Zeihan made the case that geographic, demographic and energy trends were unravelling the global system. Zeihan takes the story a step further in The Absent Superpower, mapping out the threats and opportunities as the world descends into Disorder.

    Distinguishing agents (e.g., molecules, cells, animals, and species) from their interactions (e.g., chemical reactions, immune system responses, sexual reproduction, and evolution), Flake argues that it is the computational properties of interactions that account for much of what we think of as beautiful and interesting. From this basic thesis, Flake explores what he considers to be today's four most interesting computational topics: fractals, chaos, complex systems, and adaptation.Each of the book's parts can be read independently, enabling even the casual reader to understand and work with the basic equations and programs. Yet the parts are bound together by the theme of the computer as a laboratory and a metaphor for understanding the universe. The inspired reader will experiment further with the ideas presented to create fractal landscapes, chaotic systems, artificial life forms, genetic algorithms, and artificial neural networks.

    It covers the entire scope of mechanical metallurgy, from an understanding of the continuum description of stress and strain, through crystalline and defect mechanisms of flow and fracture, and on to a consideration of major mechanical property tests and the basic metalworking process. It has been updated throughout, SI units have been added, and end-of-chapter study questions are included.