this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    In this edition, many details have been updated to reflect the latest finds from ongoing research, including new material about the sexual side of antidepressants.

    He did not crave my company, cling to and cuddle me endlessly. He showed no need to bond with me, his father, and we did not. He exhausted me, he frustrated me and he scared me. I came to dread coming home from work sometimes, or those moments when it was my turn to wrestle him into bed and begin the long struggle to settle him. I said things that will forever haunt me, like “What is wrong with that child?” and “Is he always going to be this annoying?” What I didn't know then was that he was autistic.When that realisation came, so did the beginning of my mission to understand my son, and to understand autism. This book chronicles that search for understanding and answers. It documents one parent’s attempts to come to terms with, and accept, his child. It is raw and real, sometimes confused and frightened but also, I’d like to think, written with warmth and love and an ability to smile through difficult times.This book is for anyone starting out on a pathway with their child that they did not expect. It’s also for people who, like me, are a little further down that road but still learning, still asking questions and still getting it wrong sometimes. You are not alone.

    Wible exposes the pervasive and largely hidden medical culture of bullying, hazing, and abuse that claims the lives of countless medical students, doctors, and patients. Now—for the first time released to the public—here are private letters and last words from our doctors who could no longer bear the pain of an abusive medical system. What you don’t know about medical training and culture can kill you. Dr. Wible takes you behind the white coat and into the mind, heart, and soul of our doctors—and provides answers.

    With compassion, wisdom and enlightening ideas, this book encourages you to be true to yourself, develop social interests and discover the positive, capable, confident human being you are meant to be.

    Angelyn Miller's own experience is a dramatic example: neither she nor her husband drank, yet her family was floundering in that same dynamic. In spite of her best efforts to fix everything (and everyone), the turmoil continued until she discovered that helping wasn't helping. Miller recounts how she learned to alter the way she responded to family crises and general neediness, forever breaking the cycle of co-dependency. Offering insights, practical techniques, and hope, she shows us how we can transform enabling relationships into healthy ones.

    Each of the Enneagram's nine types has a distinct worldview which determines how they think, what they want, and why they act the way they do. You'll recognize the personality types of the people you work with---colleagues, clients, bosses---as well as your own. And you'll discover the most effective ways to work with these people: The Perfectionist gets things done right---regardless of the consequences. The Helper nurtures others' careers---and demands to be appreciated for it. The Producer works hard to succeed---but can burn out in overwork. The Connoisseur explores his or her creativity and deep feelings---but may get lost in them. The Sage craves data, theories and insight---but may forget the human element The Troubleshooter knows the secrets and who can be trusted---but can get mighty paranoid. The Visionary inspires with brilliant, fun, imaginative ideas---but leaves closure to others. The Top Dog exercises leadership---but may end up as a vengeful bully. The Mediator wants everybody working as a conflict-free team---but may forget his or her own goals.Drawing on twenty-five years of teaching and consulting, Michael Goldberg's rich descriptions catch the "aha!" of each style with insightful anecdotes and real-life stories. He shows how each style is likely to connect with or miss the others, what kind of leadership is right for certain situations, and how each style makes important decisions and gets work done. You'll see the special gifts and talents of each style, their limits and blind spots, and when they will shine and when they will wilt. The 9 Ways of Working is packed with practical tips and cautions for each style and for working with each style.

    Drawing on their years of experience, Corey and Corey focus on the struggles, anxieties, and uncertainties students often encounter on the road to becoming effective helpers. In addition, the text emphasizes self-reflection on a number of professional issues and challenges readers to examine their motives for choosing a helping career. Finally, the authors help students decide if a career in the helping professions is right for them by asking them to take a candid look at the demands and strains they'll face in the helping professions. Retail Description: {RET - P/R} Ideal for anyone embarking on or considering a career in the helping professions, BECOMING A HELPER, Sixth Edition provides an overview of the stages of the helping process while teaching readers the skills and knowledge they need to become successful helping professionals. Drawing on their years of experience, Corey and Corey focus on the struggles, anxieties, and uncertainties people often encounter on the road to becoming effective helpers. Emphasizing self reflection, the authors challenge readers to examine their motives for choosing a helping career and encourage them to take a candid look at the demands and strains they'll face in the helping professions.

    

    Narcissistic Victim Syndrome is not officially recognised, nor is it widely even known.Even when it is accepted, recognised and known not many people seem to know what to DO ABOUT IT to heal it... The fact is being in a relationship with a narcissist over a long period of time has long lasting traumatic effects that can be extremely catastrophic to the person suffering them.DO THE FOLLOWING SYMPTOMS SOUND FAMILIAR?- Ruined self confidence- Doubting yourself and your sanity- Mood swings- Sleeplessness- Extreme weight loss or weight gain- Uncharacteristic jealousy/ insecurity- Feeling like you don't know the difference between right and wrong- Extreme paranoia (being turned into an obsessive detective)- Endless, repetitive obsessive thinking about your ex- Constantly trying to find explanations for what has happened- Feelings of helplessness and despair- A desire to self isolate- Feeling desperately misunderstood- Overwhelming feelings of loss and grief- Extreme bouts of rage- An inability to be comfortable with yourself- Strange dreamsThe list goes on.... "NOBODY UNDERSTANDS!" I hear this frustrated cry from abused people a lot.I felt the same way when I was recovering from emotional abuse at the hands of a narcissistic/borderline psychopath. If you try and tell people who have NO EXPERIENCE with a narcissist (there is no experience like being with a narcissist, its not their fault they can't understand) about it they will either deny your experience, tell you you are exaggerating or look at you like you were crazy.Covert Narcissists dangle their vulnerability in front of you as bait, just waiting for your good nurturing mothering/fathering instincts to kick in and rescue the poor little lost child they are presenting to you. But beneath the mask of a shy, vulnerable and "good person" something far more sinister lurks. And this what makes covert narcissism so damaging and dangerous: the nature of the disorder is such that you are brainwashed into thinking you are dealing with a human being with a morality, perhaps even a "pillar of the community".OFT REPEATED MYTHS OF THE INTERNET ABOUT NARCISSISTS:You are Told Narcissists are always brash, loud, assertive, flashy and Confident.The problem is Coverts are quiet, insecure and passive.You are Told Narcissists will never apologise for things they do.The problem is Coverts can learn that a quick and TOTAL apology is a really slick way of getting their target to "go back to sleep" if it looks like they are waking up.You are told: Narcissists can be detected because they will always tell you how amazing they are and by bragging about their achievements.The problem is Coverts are known for presenting themselves as vulnerable victims who can even use that vulnerability as a hook to bait you in!WHAT YOU NEED NOW: - Someone who has been through the same experiences you have and understands them from the inside.-Someone who has the knowledge, training, education and experience working on himself and others to lead you through the emotional sh*tstorm that breaking with a narcissist can create.What are you waiting for? Scroll Up, Click on the "Buy Now" button!

    Kerr, M.D., Director, Georgetown Family Center, Washington, D.C. and coauthor with Dr. Murray Bowen of Family Evaluation After food, water, and shelter, relationships are the most important factors in determining your quality of life. At work, productivity and efficiency depend on relationships. At home, relationships with your spouse, children, and friends are keys to success and happiness. And among nations, relationships start and stop wars. This invaluable guide shows that only by further developing yourself can you further develop your relationships. Based on the innovative family systems theory pioneered by the late Dr. Murray Bowen, this important and penetrating book offers practical and authoritative family therapy advice that has helped thousands of people throughout the last three decades. It's a blueprint to better relationships that tells how the principles of family systems theory can be used in all arenas of your life, including intimate relationships, friendships, family relationships, single life, workplace relationships, international relationships, and your relationship with yourself. "A perfect and unpretentious primer of family relationships . a relief to read." --Dr. Walter Toman, Professor Emeritus, Erlangen-Nurnberg University, Germany, and author of Family Constellation

    This book gives vital insight on the different dynamics of relationships and love in an uncanny fashion. Relationship expert, Rob Hill, is setting a new standard for singles, new couples, as well as seasoned lovers. Not only will they value relationships more, they’ll have a better understanding of what it takes to date, relate, and grow as individuals to better their chances of finding, enjoying, and sustaining a healthy relationship in today’s times. This book is fun, energetic, and filled with wisdom. Get ready for the journey of a lifetime.Courtesy of Amazon.com

    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

    Less well known are the processes that drive movement through the stages or how the stages apply to becoming addicted. From Carlo C. DiClemente, codeveloper of the transtheoretical model, this book offers a panoramic view of the entire continuum of addictive behavior change. The author illuminates the common path that individuals travel as they establish and reinforce new patterns of behavior, whether they are developing an addiction or struggling to free themselves from one, and regardless of the specific addictive behavior. The book addresses crucial questions of why, when, and how to intervene to bolster recovery in those already addicted and reach out effectively to people at risk.

    Yalom's The Theory and Practice of Group Psychotherapy has been the standard text in the field for decades.In this completely revised and updated fifth edition, Dr. Yalom and his collaborator Dr. Molyn Leszcz expand the book to include the most recent developments in the field, drawing on nearly a decade of new research as well as their broad clinical wisdom and expertise.New topics include: online therapy, specialized groups, ethnocultural diversity, trauma and managed care. At once scholarly and lively, this is the most up-to-date, incisive, and comprehensive text available on group psychotherapy.