The authors of this collaboratively written book treat code not as merely functional but as a text—in the case of 10 PRINT, a text that appeared in many different printed sources—that yields a story about its making, its purpose, its assumptions, and more. They consider randomness and regularity in computing and art, the maze in culture, the popular BASIC programming language, and the highly influential Commodore 64 computer.

    True persuasion is not about arm-twisting or out-maneuvering your adversary. True persuasion is the creation of consensus from conflict or indifference.

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    BradyGames’ World of Warcraft: Wrath of the Lich King Official Strategy Guide includes the following: Complete coverage of each race, with strengths, weaknesses, and more.WEAPONS: Discover the awesome battery of weapons and armor, with detailed equipment listsNORTHREND EXPLORED: In-depth information on quests, bosses, and treasuresNEW DUNGEONS: Instances and Raid roles explained plus locations and strategyCOMPLETE CRAFTING COVERAGE: Every recipe for every crafting professionPlatform: PCGenre: Role-Playing Game

    1999, Crown Business, Hardcover, ISBN: 9780812931433, Book Condition: New, 014029 1D

    Part entrepreneur, part enfant terrible, Gates has become the most powerful -- and feared -- player in the computer industry, and arguably the richest man in America. In Hard Drive, investigative reporters Wallace and Erickson follow Gates from his days as an unkempt thirteen-year-old computer hacker to his present-day status as a ruthless billionaire CEO. More than simply a "revenge of the nerds" story though, this is a balanced analysis of a business triumph, and a stunningly driven personality. The authors have spoken to everyone who knows anything about Bill Gates and Microsoft -- from childhood friends to employees and business rivals who reveal the heights, and limits, of his wizardry. From Gates's singular accomplishments to his equally extraordinary brattiness, arrogance, and hostility (the atmosphere is so intense at Microsoft that stressed-out programmers have been known to ease the tension of their eighty-hour workweeks by exploding homemade bombs), this is a uniquely revealing glimpse of the person who has emerged as the undisputed king of a notoriously brutal industry.

     Williams pulls back the curtain on an astonishingly profitable industry that has put its stamp on pop culture and yet is little known to those outside its walls. In his reflective yet comically-observant voice, Williams walks you through his unlikely and at times inglorious rise within one of the world’s top gaming companies, exposing an industry abundant in brain power and out-sized egos, but struggling to stay innovative. Significant Zero also provides clear-eyed criticism of the industry’s addiction to violence and explains how the role of the narrative designer—the poor soul responsible for harmonizing gameplay with storylines—is crucial for expanding the scope of video games into more immersive and emotional experiences. Significant Zero offers a rare look inside this fascinating, billion-dollar industry and a path forward for its talented men and women—gamers and nongamers alike—that imagines how video games might inspire the best in all of us.

    Bernstein’s A Splendid Exchange: How Trade Shaped the World, an Economist and Financial Times Best Book of the Year, placed him firmly among the top flight of historians like Jared Diamond and Bill Bryson, capable of distilling major trends and reams of information into insightful, globe-spanning popular narrative. Bernstein explains how new communication technologies and in particular our access to them, impacted human society. Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world’s first empires. When Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy. In Rome, it helped spell the downfall of the Republic. Later, medieval scriptoria and vernacular bibles gave rise to religious dissent, and with the combination of cheaper paper and Gutenberg’s printing press, the fuse of Reformation was lit. The Industrial Revolution brought the telegraph and the steam driven printing press, allowing information to move faster than ever before and to reach an even larger audience. But along with radio and television, these new technologies were more easily exploited by the powerful, as seen in Germany, the Soviet Union, even Rwanda, where radio incited genocide. With the rise of carbon duplicates (Russian samizdat), photocopying (the Pentagon Papers), the internet, social media and cell phones (the recent Arab Spring) more people have access to communications, making the world more connected than ever before. In Masters of the Word, Bernstein masterfully guides the reader through the vast history of communications, illustrating each step with colorful stories and anecdotes. This is a captivating, enlightening book, one that will change the way you look at technology, history, and power.

    Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. Advance praise for The End of Advertising "In this dynamic little book, [Andrew] Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking."--Neil Blumenthal, co-founder of Warby Parker "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a roadmap for how brands can reinvent themselves and navigate this new world."--Arianna Huffington

    * Specific chapters on how to create your character and maximize your abilities and skills. * Over 300 full-color pages packed with information on everything you need to know about the massive gameworld of Oblivion. * Walkthroughs for every quest in the game, including the main quest, all faction quests, as well as miscellaneous and freeform quests. * Sections on various gameplay systems including stealth, combat, magic, enchanting, alchemy, and more. * Detailed bestiary chapter to help you best deal with the denizens of Tamriel and Oblivion.

    Full of insights, arguments and philosophical perspectives, the book covers an amazing array of topics. Beginning in antiquity with Democritus, it progresses through logic and set theory, computability and complexity theory, quantum computing, cryptography, the information content of quantum states and the interpretation of quantum mechanics. There are also extended discussions about time travel, Newcomb's Paradox, the anthropic principle and the views of Roger Penrose. Aaronson's informal style makes this fascinating book accessible to readers with scientific backgrounds, as well as students and researchers working in physics, computer science, mathematics and philosophy.

    The founder and CEO of Wolff New Media recounts his struggle to finance his fledgling Internet business in the sink-or-swim environment of the Web world and describes the movers and shakers of the medium.

    Universe, and the Terminator. Now he answers to "Governor." From humble beginnings in a small Austrian village, Arnold Schwarzenegger pumped himself into the greatest bodybuilder in history, the biggest movie star in the world, and a political force to be reckoned with--all with raw ambition and driving self-confidence. In Fantastic, esteemed biographer Laurence Leamer captures Arnold's amazing story as no one else could. Drawing on unprecedented interviews with Arnold, his wife Maria Shriver, and Arnold's friends, family, lovers, competitors, business partners, and political adversaries, Leamer offers a brilliant, uniquely detailed portrait of this self-made man who married a Kennedy princess and scaled the heights of America's elite. Readers will discover:· A troubled youth: growing up the son of a strict former Nazi and overcoming adversity by discovering the potential of weight training· The superhuman: the arrogant showman who revolutionized bodybuilding--and his astounding string of Mr. Olympia titles· Blockbuster stardom: why a heavy accent and wooden acting style couldn't keep Arnold and his publicist from marketing him into the world's largest grossing film icon · The unlikeliest Kennedy: his marriage to Maria Shriver and her role in Arnold's rise to governor of the Golden State...and more!

    Then he went back and built the machine. It worked. The whole world changed. Why don’t we know the name of John Atanasoff as well as we know those of Alan Turing and John von Neumann? Because he never patented the device, and because the developers of the far-better-known ENIAC almost certainly stole critical ideas from him. But in 1973 a court declared that the patent on that Sperry Rand device was invalid, opening the intellectual property gates to the computer revolution. Jane Smiley tells the quintessentially American story of the child of immigrants John Atanasoff with technical clarity and narrative drive, making the race to develop digital computing as gripping as a real-life techno-thriller.

    Awards lavished on the show suggest some redeeming values. But despite claims that it’s ultimately about the longing for a committed relationship, the glamorization of casual sex and so on can really mess with impressionable young women.Just ask Marian Jordan. In Sex and the City Uncovered she admits, "A painful existence of ‘looking for love in all the wrong places’ is hidden behind images of couture fashion, witty dialogue, and beautiful people. I know this to be true because I’ve lived it."Sharing her own storied past, Marian now celebrates an unfailing love she has found and helps struggling singles find this same joy by answering questions such as:• Why can’t I have sex without regret or desiring commitment?• Why do I need alcohol or food to make me feel better?• Why do I go into debt to buy the latest designer items?• Why don’t I feel good about myself around other women?Endorsements"An honest, engaging, and hopeful response to the dating dilemma. A must-read for every searching single!"  —Louie Giglio, director of Passion Conferences"Marian does a fabulous job of exposing culture-generated lies about the endless pursuit of love and worth in a language that will resonate with young women today."  —Vicki Courtney, best-selling author and founder of Virtuous Reality Ministries"Marian’s transparency and insights will be life-changing to women."  —Cliff Young, lead vocalist, Caedmon’s Call