Book picks similar to
Twitter Marketing That Doesn't Suck: How to Use Twitter to Sell More Stuff, and Rule the World by Michael Rogan
business
non-fiction
social-media
foreign-literature
No Exit: Struggling to Survive a Modern Gold Rush
Gideon Lewis-Kraus - 2014
They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.
Why Walk When You Can Fly: Soar Beyond Your Fears and Love Yourself and Others Unconditionally
Isha Judd - 2008
At the core are four “facets” — simple, powerful statements of profound truths. As you use the facets, an abiding sense of well-being and present-moment awareness will permeate your life.Through parables, moving testimonials, and humor, Isha imparts the essential truths that we have nothing to fear and we are all one. This inviting, accessible book will help you live a life of unconditional love, happiness, fulfillment, and peace.
Lessons from the Mouse
Dennis Snow - 2008
Dennis Snow's Lessons From the Mouse provides ten no-nonsense, practical principles that anyone, anywhere can apply. He entertains while he educates with chapters like 'What Time is the 3:00 Parade?' Is Not a Stupid Question. The mouse is very candid here - no Disney pixie dust blinds the reader. Backstage snafus, onstage errors, and occasional chaos emerge in all their drama, humor, or irony. At its heart, though, Lessons From the Mouse presents ten lessons that guide readers in applying excellence in their own organizations, careers, and lives. Whether being used as a tool for increased organizational effectiveness or a pocket guide for the college grad or new entrepreneur, Lessons From the Mouse offers timeless, straightforward advice.
Unmarketing: Stop Marketing. Start Engaging.
Scott Stratten - 2010
We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.Shows how to create a mindset and systems to roll out a new, 21st century marketing approach Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
Buying Trances: A New Psychology of Sales and Marketing
Joe Vitale - 2007
This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer
Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.
Yuli Ziv - 2011
You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!
The Descent of Air India
Jitender Bhargava - 2013
The Descent of Air India elucidates how the airline failed to adapt and change with the times but preferred, instead, to bask in its past glory. Impractical expansion plans and thoughtless use of the airline's resources contributed to the company's financial collapse. Candidly written by Intender Bhargava, who spent more than two decades in the company, The Descent of Air India is the tragic tale of how one of the country's finest public-sector undertakings was brought down and the people and events that were responsible for its descent.
Zen of eBook Formatting: A Step-by-step Guide To Format eBooks for Kindle and EPUB
Guido Henkel - 2014
Formatter to New York Times bestselling writers and indie authors alike, Henkel makes the process understandable and easy to follow for anyone.Whether you want to create an eBook for Kindle, or you want to format your manuscript as an ePub file, "Zen of eBook Formatting" is the perfect companion for the task.“Zen of eBook Formatting” covers the entire process from basic clean-up of the manuscript to basic HTML tagging, all the way to advanced features, and error-checking, teaching you the skills necessary to give your own eBooks the professional polish they deserve.Here is a look at the Table of Contents, to give you an impression of the breadth of subjects covered in the book. Table of Contents
Preface
Introduction
1 - The Road to Right
2 - Data Structure
3 - Cleaning Up the Manuscript
4 - From Word Processor to Programming Editor
5 - General Techniques
6 - Advanced Techniques
7 - eBook Generation
8 - eBooks Outside the Box
Parting Thoughts
Appendices
Note:I would like to point out that the “Look Inside” preview is currently garbled and the formatting is off. Amazon is aware of the problem and working on it, hopefully rectifying the error in their previewer as soon as possible. I think it is important o point out that the formatting in the actual eBook is working correctly and does not suffer from the same flaws.
Eat That Cookie!: Make Workplace Positivity Pay Off... for Individuals, Teams, and Organizations
Liz Jazwiec - 2009
For Individuals, Teams and Organizations Is it possible to create a positive workforce in negative times? Yes, it is, says speaker, strategist and consultant Liz Jazwiec, RN. But first you have to get real about how tough a job in healthcare really is. About the negative things you and your staff members do to make it even tougher. In her new book, Eat THAT Cookie! How Workplace Positivity Pays Off...For Individuals, Teams and Organizations, Liz gets real about all that and more. In her darkly humorous, ever-so-slightly sarcastic style -after all she was an ER nurse - she builds a case for the powerful benefits of a positive workplace. (Hint: better patient service, improved efficiencies and lower employee turnover all make the list.) Funny, inspiring and relatable, Eat THAT Cookie! is packed with realistic, down-to-earth tactics leaders can use right now to infuse positivity into their culture. Why hokeyness - in the form of giant smiley face cookies and no-negativity days - actually works. Readers will learn: How to decree and enforce mandatory fun so that it s really, well, fun Guidelines for doing celebrations the right way Strategies for dealing with queens, poisoners, complainers and other problem people How not to succumb to process paralysis Why victim thinking is so destructive, and how to eliminate it from the organization How to stop judging shoe-heel smashers, pants unzippers, and other irritating patients For the first 18 years of my career I used to say that if we could just get some decent patients I would love my work! says Liz. But the perfect clientele doesn t exist. And guess what? I can have a good day anyway. I ve found that happiness is a decision anywhere, any time, in any economy. Put the tips in Eat THAT Cookie! into practice, you ll be amazed by the rapid improvements you see in your organization - in terms of energy, focus, productivity and yes, happiness.
137 Books in One Year: How to Fall in Love With Reading
Kevin D. Hendricks - 2013
It's about falling in love with books again and discovering the habits to help you read more. Author Kevin D. Hendricks read 137 books in 2012 without giving up TV, a day job or becoming completely antisocial. He shares what worked for him, including carrying a book everywhere (including church), reclaiming idle moments (software loading), and not being ashamed of genre (he's partial to post-apocalyptic sci-fi). It's a quick read so you can absorb the ideas, figure out what might work for you and fall in love with reading again.
Hard Core Poor - a book on extreme thrift
Kelly Sangree - 2014
I hope it helps you too!
Introducing Windows 10 for IT Professionals
Ed Bott - 2015
This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. This book is a preview, a work in progress about a work in progress. It offers a snapshot of the Windows 10 Technical Preview as of April 2015, on the eve of the BUILD Developers’ Conference in San Francisco.
Take the Stairs: 7 Steps to Achieving True Success
Rory Vaden - 2012
But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go.How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success.Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.
Secrets of the Richest Man Who Ever Lived
Mike Murdoch - 1998
9 Success Keys For Negotiation / 10 Qualities of Uncommon Achievers / 7 Keys In Getting Along With Others. This Book Can Remove Mental Blocks To Your Success. The Perfect Gift!
8 Habits of the Happy Millionaire
Bo Sánchez - 2010
They were phenomenal human beings. He asked, "Why are these wealthy people wealthy?" He wanted to know their secrets. So he watched them. He listened to them. He talked to them.He found out that they had a different set of habits.And for the past 12 years, he's incorporated these powerful habits in his life. The results have been incredible. From a poor missionary, he is now a millionaire missionary running 12 small businesses, but using only 10 percent of his time. Because all of them run on autopilot, he still devotes 90 percent of his time to his ministry.In this book, you'll learn the 8 Habits of the Happy Millionare, which include...* Finding Your Emotional Hunger* Being Consistently Aggressive* Creating Money Machines* Sticking to Your GameWhen you acquire these same habits, you'll find that wealth creation becomes automatic. Spontaneous. Systematic. Effortless. Fun!Read this book and change your financial life forever.