Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one.http://designingfortheweb.co.uk

    This jargon-free guide covers JavaScript basics and shows you how to save time and effort with the jQuery library of prewritten JavaScript code. You’ll soon be building web pages that feel and act like desktop programs, without having to do much programming.The important stuff you need to know:Make your pages interactive. Create JavaScript events that react to visitor actions.Use animations and effects. Build drop-down navigation menus, pop-ups, automated slideshows, and more.Improve your user interface. Learn how the pros make websites fun and easy to use.Collect data with web forms. Create easy-to-use forms that ensure more accurate visitor responses.Add a dash of Ajax. Enable your web pages to communicate with a web server without a page reload.Practice with living examples. Get step-by-step tutorials for web projects you can build yourself.

    Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

    Throughout the day, you are asked to be creative, to come up with new and better ideas. So what do you do when you need a creative jolt for your brain? Now you can turn to Caffeine for the Creative Mind.This collection of short, focused creative exercises is just the boost you need get your brain working. Inside, you'll find:Over 250 brain-stretching exercises. The exercises are brief, fun and are meant to evoke creative, thought-provoking responses. Get your brain moving by engaging in an exercise at the start of your day or stop and do one whenever you need a creative jolt."I Tried It" testimonials. From illustrators to photographers to professors, real people give feedback on specific exercises they've tried. They also offer more suggestions for how the exercises can be used, changed or reworked to become even more useful.Interviews with prominent creative people. See how the people who are in charge of building and maintaining creative environments—studio heads, designers, shop owners, illustrators and animators—view the importance of creativity in their everyday lives.The only thing keeping you from reaching a new level of creative thought is inaction. With this stimulating book, you'll learn how to focus your creative attention in short, definable ways. Caffeine for the Creative Mind is your springboard for coming up with solutions that challenge you to alter your perspective—and begin generating ideas at the highest possible level!

    No, it's the subtle kind of curse. It's the kind you might not notice until you're 46 years old at a desk job wondering why you let the best years of your life slip away. It's the kind that keeps you paralyzed at 18 when you know you have something special to offer the world but everyone says you are too young.This book is not about overcoming that curse.It's not about outgrowing the curse.It's about learning to live with it. What if loneliness is not something to be defeated, but an incredible source of power and inspiration? What if that vision you have nobody else can see is the very thing which will set you apart from the rest of the world? What if what makes you weird also makes you unique?The Creative's Curse is real, it's here to stay, and it shows up in all 3 phases of the creative journey:- Discovery -When the voices in your head are telling you nothing you create will ever be good enough.- Discipline -When you start to taste success, but freeze with the challenge of replicating that success.- Destiny -When you feel you've reached your artistic potential... and now have to figure out what on earth to do with your life. Because the Creative is afraid of success and failure and obscurity and fame all at the same time. She is beautiful and bold and timid and courageous. He is unique to the core, so will never be understood by anyone. This is the Creative's Curse.

    Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

    Society is no longer based on mass consumption but on mass participation. New forms of collaboration — such as Wikipedia, Facebook, MySpace, and YouTube — are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. We-Think explains how the rise of mass collaboration will affect us and the world in which we live.

    This book is useful for designers, project managers, programmers, and other information architecture practitioners.

    Buckminster Fuller is regarded as one of the most important figures of the 20th century, renowned for his achievements as an inventor, designer, architect, philosopher, mathematician, and dogged individualist. Perhaps best remembered for the Geodesic Dome and the term "Spaceship Earth," his work and his writings have had a profound impact on modern life and thought.Critical Path is Fuller's master work--the summing up of a lifetime's thought and concern--as urgent and relevant as it was upon its first publication in 1981. Critical Path details how humanity found itself in its current situation--at the limits of the planet's natural resources and facing political, economic, environmental, and ethical crises.The crowning achievement of an extraordinary career, Critical Path offers the reader the excitement of understanding the essential dilemmas of our time and how responsible citizens can rise to meet this ultimate challenge to our future.