With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

    Based on four years of fieldwork among the Runa of Ecuador’s Upper Amazon, Eduardo Kohn draws on his rich ethnography to explore how Amazonians interact with the many creatures that inhabit one of the world’s most complex ecosystems. Whether or not we recognize it, our anthropological tools hinge on those capacities that make us distinctly human. However, when we turn our ethnographic attention to how we relate to other kinds of beings, these tools (which have the effect of divorcing us from the rest of the world) break down. How Forests Think seizes on this breakdown as an opportunity. Avoiding reductionistic solutions, and without losing sight of how our lives and those of others are caught up in the moral webs we humans spin, this book skillfully fashions new kinds of conceptual tools from the strange and unexpected properties of the living world itself. In this groundbreaking work, Kohn takes anthropology in a new and exciting direction–one that offers a more capacious way to think about the world we share with other kinds of beings.

    The central contribution of this book is Gebser's analysis of the history of culture -- mainly but not exclusively Western culture -- in terms of the predominance of different modes of consciousness. Gebser details five structures of consciousness: the archaic, the magical, the mythical, the mental, and the integral (or aperspectival). His theory seems to be that these structures unfold in a sequential but non-linear fashion (i.e. in quantum increases in the self-transparency of consciousness), and have different kinds of characteristic ways of experiencing self, other, and world. With each leap, the previous structures of consciousness are superceded and yet retained in a subordinate fashion. Meanwhile, the other structures lie largely latent and untapped. VERY briefly, the archaic is instinctual and primitive. The magical is tribal and involves participation mystique. The mythical is imaginative and often involves seeing through complementary polarities (darkness and light, good and evil). The mental is analytical, dualistic, and skeptical of the other structures of consciousness. And the integral structure allows for a re-membering of all of the structures of consciousness without the problematic reification of their respective "worlds". The integral or aperspectival structure additionally involves going beyond the previous four structures in something akin to Buddhist or Christian (a la Meister Eckhart) enlightenment as understood in terms of the perennial philosophy.

    Tracing our culinary customs from the Stone Age to the stovetop range, he illuminates our complex and often contradictory eating habits, and suggests that perhaps we are what we eat.

    Preserving the general structure of the author's important study Language, Meaning and Context (1981), this text has been expanded in scope to introduce several topics that were not previously discussed, and to take account of new developments in linguistic semantics over the past decade.

    

    Covering such turning points as the little-known Celtic and Welsh influences on English, the impact of the Viking raids and the Norman Conquest, and the Germanic invasions that started it all during the fifth century ad, John McWhorter narrates this colorful evolution with vigor. Drawing on revolutionary genetic and linguistic research as well as a cache of remarkable trivia about the origins of English words and syntax patterns, Our Magnificent Bastard Tongue ultimately demonstrates the arbitrary, maddening nature of English--and its ironic simplicity due to its role as a streamlined lingua franca during the early formation of Britain. This is the book that language aficionados worldwide have been waiting for (and no, it's not a sin to end a sentence with a preposition).

    Joe Two Trees was the last of his people, and this is the gripping story of his bitter struggle, remarkable courage, and constant quest for dignity and peace.By the 1840s, most of the members of Joe's Turtle Clan had either been killed or sold into slavery, and by the age of thirteen he was alone in the world. He made his way into Manhattan, but was forced to flee after killing a robber in self defense; from there, he found backbreaking work in New Jersey and Pennsylvania. Finally, around the time of the Civil War, Joe realized there was no place for him in the White world, and he returned to his birthplace to live out his life alone-suspended between a lost culture and an alien one. Many years later, as an old man, he entrusted his legacy to the young Boy Scout who became his only friend, and here that young boy's son passes it on to us.Theodore Kazimiroff, the son of Joe Two Trees's young confidant, writes historical, environmental, and natural history articles for several magazines. He lives in Bayville, New York.

    Its spring dance is considered to be one of this country's best legacies. Wonderland is the inspiring true story of a dance floor and the kids who fill it: a tale of hope, sex, love, and loss. For one year, the students, parents, and teachers of Pennsbury invited Michael Bamberger, a senior writer for Sports Illustrated, into their classrooms, their homes, their parties, and their dreams. He discovered an extraordinary and disparate group of everyday teenagers whose stories were touching, odd, funny, and beautiful.In Wonderland, lives intersect in unpredictable ways and are never what they appear to be. The star quarterback hides the pain of not knowing where his father is. A student with cerebral palsy is desperate to learn to tie Eagle Scout knots, despite a useless left hand. And then there is Bob Costa, who dreams of bringing glory to the school by convincing John Mayer, whose song "Your Body Is a Wonderland" is an anthem for the students, to perform at the prom. Critically acclaimed in hardcover, Wonderland is published in paperback with a new afterword by the author.

    Not a standard textbook, Core Concepts in Cultural Anthropology functions as a thorough annotated bibliography of the terms and concepts that anthropologists use in their work; its conceptual framework prepares students to read ethnography more effectively, with less misunderstanding.

    His success and good fortune at such a young age was a remarkable accomplishment for someone from a small Central California farm town. Everything was coming together for Axel until a devastating tragedy beset his hometown. Axel’s perfect life was thrown into turmoil, exposing the moral compromises that he had made to achieve success. In his struggle to put the pieces of his life back together, he discovered his true purpose. From the depths of tragedy, Axel embarked on a quest to revitalize his people and restore the American Nation.

    Ranging through history, literature, folklore, linguistics, and sociology, this is a breezy, straightforward primer of surprising breadth.

    Featuring a foreword from Kyle M. Scott, Sinister Scribblings brings together a unique blend of stories, some of which have been previously published, others that are original pieces and only available within this collection. In this collection we meet a whole host of broken, deranged characters in a sequence of horrific circumstances, including a mother who is determined to seek vengeance upon the school thugs that are bullying her only daughter; a woman who’s lifestyle has spiralled out of control after finding her boyfriend in a more than compromising position; a man who once spent his life in the public eye, has fallen from the heights of stardom and is slowly rebuilding himself; a teenage boy, a daydreamer who enjoys chocolate eggs for breakfast, who finds himself unravelling a unique Easter gift; a cave dwelling creature who has a taste for young flesh; a mischievous young boy who finds himself upon the naughty list at Christmas; a man, who after recently losing his job, makes a compelling agreement with a strange figure in a bar; two twin sisters who battle it out in brutal style after a major misunderstanding; a group of friends on their friends stag night, who get more than they bargained for upon entering an abandoned hospital for a prank; a man who awakens in a terrifying situation, in a strange location following a party with his friends; a woman abandoned in her friend’s cabin at a picturesque lake during a thunder storm; a man who crashes his car whilst driving home and spotting the figure of woman in amongst the trees beside the road; a serial killer enduring complications whilst receiving the lethal injection. Featuring bonus stories from Stuart Keane, Andrew Lennon, Michelle Garza & Melissa Lason, C.M. Saunders, Daryl Duncan, Mark Nye and Dale Robertson. Sit back, relax and immerse yourself in these Sinister Scribblings.

    Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical – and sometimes devastating – breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future.

    Overheating offers a groundbreaking new way of looking at the problems of the Anthropocene, exploring crises of the environment, economy, and identity through an anthropological lens. Thomas Hylland Eriksen argues that while each of these crises is global in scope, they are nonetheless perceived and responded to locally—and that once we realize that, we begin to see the contradictions that abound between the standardizing forces of global capitalism and the socially embedded nature of people and local practices. Only by acknowledging the primacy of the local, Eriksen shows, can we begin to even properly understand, let alone address, these problems on a global scale.