But this attitude is a relatively recent development in the sweep of history. In The Pun Also Rises, John Pollack — a former Presidential Speechwriter for Bill Clinton, and winner of the world pun championship — explains how punning revolutionized language and made possible the rise of modern civilization. Integrating evidence from history, pop culture, literature, comedy, science, business and everyday life, this book will make readers reconsider everything they think they know about puns.

    One primary theme is the question, How is a speaker's communicative intent recognized? Rather than treat phonology, phonetics, morphology, syntax, semantics, and pragmatics as completely separate fields, the text shows how they interact in principled ways. Similarly, language variation and acquisition are informed by results in these fields. The text provides a sound introduction to linguistic methodology while also revealing why people are intrinsically interested in language -- the ultimate puzzle of the human mind.The fifth edition has been thoroughly revised. Revisions include, but are not limited to, the addition of selected readings sections, updated examples, new discussion on the creative nature of neologisms, and the use of IPA as the primary transcription system throughout. This edition also includes an account of the patterns of occurrence of reduced vowels in English. An understanding of these patterns enables the reader to write a phonemic transcription of any English word.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    With an increasing number of graduate and business school applicants and an increasing number of GRE test-takers—now a complete test overhaul by the test-maker—a high GRE score is critical to set yourself apart from the competition.New GRE 2011-2012 Premier with CD-ROM is a comprehensive package that includes a book, CD-ROM, and online companion with in-depth strategies, test information, and practice questions to help students score higher on the new GRE Revised General Test. New GRE 2011-2012 Premier with CD-ROM is fully updated and revised with 75 percent all-new content covering the revised and expanded Verbal, Quantitative, and Analytical Writing Assessment Test sections, including 50 percent new practice questions and brand new strategies for each of the new question types.New GRE 2011-2012 Premier with CD-ROM features:6 full-length practice tests (1 in the book, 5 online)400 practice questions and answer explanations on the CD-ROMA detailed overview of the test changesKey strategies for all New GRE question typesDetails and practice sets for the Verbal and Quantitative sectionsDiagnostic tool in end-of-chapter practice sets for even more targeted practiceAdvice for the graduate school application processKaplan guarantees that readers will score higher on the GRE Revised General Test using our guide—or get their money back.

    Born from the ideas and research in her much-loved Teaching Grammar in Context, and benefiting from the creativity of her colleague Jonathan Bush, this new resource goes even further to bring the best research, theory, and practices into the classroom. Grammar to Enrich and Enhance Writing is three helpful books in one. In the first part, Weaver outlines the latest theories, research, and principles that underlie high-quality grammar instruction for writing. She demonstrates that specific, effective grammar-teaching practices: address all of the 6 Traits of writing instructionemphasize depth, not breadthshould be positive, productive, and practical-not stodgy, correct, and limitingmust be incorporated throughout the writing process, not broken out in isolated units.In part two, Weaver links theory and practice. Her explicit, classroom-proven teaching ideas, strategies, and lessons address key subjects as diverse as helping students make better stylistic use of modifiers, incorporating grammar into revision, and mapping grammar instruction to the curriculum. Mostly in part three, she invites members of the field into a discussion of high-quality grammar instruction. Jeff Anderson (Mechanically Inclined)Rebecca Wheeler (Code-Switching), and other practicing teachers describe their teaching-how they model the vital role grammar plays in guiding students through the editing process, how they respond to student errors, how they help English Language Learners edit for conventional English, and how grammar supports code-switching among speakers of African American English. Like Weaver's, their ideas are ready for immediate classroom implementation. With all this, plus a brief primer on crucial grammatical concepts, Grammar to Enrich and Enhance Writing is what teachers have been waiting for: an up-to-date, ready-to-use, comprehensive resource for leading students to a better understanding of grammar as an aid to more purposeful, detailed, and sophisticated writing. To request this title as a Desk/Exam copy, click here.

    There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, and happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic—a lesson in clairvoyance that is more relevant now than ever.

    Thank you! Want to speak Japanese but don't know where to start? This book is for you! Don't waste money buying ten different books when you can learn everything you need in this one book. Don't waste money taking classes at a school when you can teach yourself. With Speak Japanese in 90 Days, all of the prep work is done for you. Each daily lesson will teach you not only what, but how to study. Speak Japanese in 90 Days is a comprehensive self study guide, and teaches everything you need to know for the JLPT N5 (Japanese Language Proficiency Test) as well as most of the grammar needed for the JLPT N4. It can also be used by intermediate students to brush up on grammar and vocabulary. The content includes: How to Study - Tips and tricks on how to study and what to study to learn and retain the language quickly. Pronunciation - An easy and accurate guide for English speakers. Every sentence is written with English pronunciation, Japanese kana, and kanji. Grammar - All essential grammar tested in the JLPT N5 and most of the grammar tested in the JLPT N4. Vocabulary - Over 1000 of the most common Japanese words and phrases. Vocabulary nuances - Detailed explanations of how to use vocabulary correctly, that you can't find in a dictionary or other text books.

    You are quickly introduced to grammatical rules and concepts in order of importance, which you can build on as you progress through the book. You will also learn more than 300 verbs, chosen by their frequency of use. Numerous exercises and engaging readings help you quickly build your speaking and comprehension prowess.

    The co mpanion will interest tourists, students and business travel lers to Japan. '

    A translator and one of the first simultaneous interpreters in the world, Lomb worked in 16 languages for state and business concerns in her native Hungary. She achieved further fame by writing books on languages, interpreting, and polyglots.Polyglot: How I Learn Languages, first published in 1970, is a collection of anecdotes and reflections on language learning. Because Dr. Lomb learned her languages as an adult, after getting a PhD in chemistry, the methods she used will thus be of particular interest to adult learners who want to master a foreign language.

    With collaboration of three distinguished Deaf consultants, Mindess explores the implications of cultural differences at the intersection of the Deaf and hearing worlds. Used in interpreter training programs worldwide.

    The book is important both for the study of linguistic change and for the light it throws on twentieth-century Turkishpolitics and society.

    The examples use the language of real-life situations. This new edition also makes difficult topics, like the difference between mood and tense, even easier to understand. Numerous fill-in-the-blank and other exercises with delayed answers help cut down the time it takes readers to gain proficiency and confidence communicating in French.

    It examines the independent development of linguistic science in China and Medieval Islam, and especially in India, which was to have a profound effect on European and American linguistics from the end of the eighteenth century.The fourth edition of A Short History of Linguistics gives a greater prominence to the work of Wilhelm von Humboldt, because of the lasting importance of his work on language in relation to general eighteenth century thinking and of its perceived relevance in the latter half of the twentieth century to several aspects of generative grammatical theory. The final section, covering the twentieth century, has been rewritten and divided into two new chapters, so as to deal effectively with the increasingly divergent development of descriptive and theoretical linguistics that took place in the latter half of this century.Readable and authoritative, Professor Robins' introduction provides a clear and up-to-date overview of all the major issues in the light of contemporary scholarly debate, and will be essential reading for undergraduate and graduate students of linguistics alike.

    Included are definitions of common Spanish words arranged by such categories as foods, numbers, days of the week, months, colors, the seasons, and family. The heart of the book is a dictionary, from a to zapato, in which each word is used in a Spanish sentence (with English translation) demonstrating its proper use. This useful learning and teaching tool was compiled by Seymour Resnick, a noted language teacher. It belongs at the fingertips of anyone studying the Spanish language.