Think like a customer for a moment. We’re talking about design as a total concept—not just about how a product looks, but how the product operates, how it sounds, and how it feels. Also included in this idea of design is the quality of your purchase experience, of what happens when you actually open up the box, how you start to feel, and what all this communicates to you. And of course, there is the chain of events through which you became aware of the product. This is part of the design connection too—what all those touch points mean to you as a customer.The stark reality is that very few companies actually understand how to create great design, and even fewer know how to use design as a complete strategy starting with the ideal customer experience, and then building an internal supply chain to deliver in a way that exceeds expectations. When you do this, you will create products, services, and experiences that truly matter to your customers’ lives and thereby drive powerful, sustainable improvements in business performance.Delivering great design takes awareness, creativity, diligence and determination. The secret to doing it: build a truly design-driven business from top to bottom, in which design is central to everything you do.Do You Matter? shows how to do precisely this. Renowned industrial designer Robert Brunner (Former Apple Industrial Design Director) and corporate consultant Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You’ll learn what it really means to be “design-driven” and how that translates into action at companies like Nike, Apple, BMW, IKEA and many others. You’ll learn techniques for managing your entire experience supply chain; how to define effective design strategies; and learn how to manage design from the top, encouraging “risky” design innovations that lead to creating entirely new markets.The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.Read this book and put the principles to work. Do this and you will be able to not only play the game, you’ll be able change the game, your company, your life and make a difference in the lives of others—really!Even if you are not in the business of creating products and services per se, this is a book everyone can enjoy (even your mother). It is a great read filled with stories of triumph, serendipity and missed opportunities. In addition to expanding the way you think about the role of design in your life, it will help you to be a delighted consumer.

    even if it requires a most scandalous seduction.Wooing may not be his strong suit...Admittedly, when it comes to courtship, the Marquess of Wallingham's strategy has been a few roses short of a bouquet. Charles Bainbridge has spent two long years wooing the woman he loves, waiting patiently until he is half mad. Now, at a winter hunting party, he has one last chance to persuade her they are meant to be. And this time, he won't let meaningless doubts, his meddling mother, or a few mishaps and mangled bonnets stand in his way.And passion may not be hers...Safe and comfortable inside her tidy, carefully ordered existence, Julia Willoughby has never known longing like this. Others see Charles as the quiet, manageable sort. Julia sees the truth: This dragon's son has a fire of his own. Enough to sear her with a touch, a glance, a kiss. For the sake of his happiness, she refuses to bind him in a childless union. Her heart, however, isn't so easily convinced, for it wants Charles rather madly.But a marquess must do what a marquess must do...Outraged at the thought of losing her to a dusty country squire, Charles makes a final offer: Spend twelve nights in his bed, and if she can still deny they are perfect for each other, he will let her go. But not before thoroughly tempting the lovely, stubborn Julia to trade sensible predictability for the sweet chaos of true love.

    Two of three Americans frequent a public library at least once a year, and nearly that many are registered borrowers. Although library authorities have argued that the public library functions primarily as a civic institution necessary for maintaining democracy, generations of library patrons tell a different story.In Part of Our Lives, Wayne A. Wiegand delves into the heart of why Americans love their libraries. The book traces the history of the public library, featuring records and testimonies from as early as 1850. Rather than analyzing the words of library founders and managers, Wiegand listens to the voices of everyday patrons who cherished libraries. Drawing on newspaper articles, memoirs, and biographies, Part of Our Lives paints a clear and engaging picture of Americans who value libraries not only as civic institutions, but also as social spaces for promoting and maintaining community.Whether as a public space, a place for accessing information, or a home for reading material that helps patrons make sense of the world around them, the public library has a rich history of meaning for millions of Americans. From colonial times through the recent technological revolution, libraries have continuously adapted to better serve the needs of their communities. Wiegand goes on to demonstrate that, although cultural authorities (including some librarians) have often disparaged reading books considered not "serious" the commonplace reading materials users obtained from public libraries have had a transformative effect for many, including people like Ronald Reagan, Sonia Sotomayor, and Oprah Winfrey.A bold challenge to conventional thinking about the American public library, Part of Our Lives is an insightful look into one of America's most beloved cultural institutions

    Compared with reading, the act of rereading is far more personal -- it involves the interaction of our past selves, our present selves, and literature. With candor, humor, and grace, Lesser takes us on a guided tour of her own return to books she once knew, from the plays of Shakespeare to twentieth-century novels by Kingsley Amis and Ian McEwan, from the childhood favorite I Capture the Castle to classic novels such as Anna Karenina and Huckleberry Finn, from nonfiction by Henry Adams to poetry by Wordsworth. Lesser conveys an infectious love of reading and inspires us all to take another look at the books we've read to find the unexpected treasures they might offer.

    Now, award-winning science writer Jim Al-Khalili and his top-notch team of experts draw on their mastery of groundbreaking scientific research to predict what advancements will shape the future just around the corner and beyond.Taking in genomics, robotics, AI, the “Internet of Things,” synthetic biology, interstellar travel, colonization of the solar system, and much more, What the Future Looks Like explores big-picture questions like: Will we find a cure to all diseases? The answer to climate change? And will bionics one day turn us into superheroes? Neither celebratory nor alarmist, here is entirely reality-based insight on the science-fueled future that is helping to solve intractable problems—and that’s already unfolding all around us.

    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

    Now, they will be able to buy a version of this national bestseller written specifically for teachers.What do great teachers do differently? What separates the top teachers from all the rest? As educators — and American society in general — continue to struggle with how to improve schools in the U.S., these questions become more pressing than ever before. At the heart of any education system — beyond principals, administrators and school boards — is the teacher. Their role is so essential that Gallup has, for decades, directed some of the leading thinkers in education and psychology to uncover what makes a teacher great. Written by two educators with a combined 70 years of experience in both classroom teaching and consulting with leaders of America’s schools, Teach With Your Strengths reveals the essential truths Gallup’s research has uncovered. But it zeroes on these monumental findings: While their styles and approaches may differ, all great teachers make the most of their natural talents. And, great teachers don’t strive to be well-rounded. They know that “fixing their weaknesses” doesn’t work — it only produces mediocrity. Worse, it diverts time and attention from what they naturally do well. In Teach With Your Strengths, readers will hear from great teachers — what they do differently, how they handle problem students, how they battle intractable school bureaucracies, and how they break through and inspire even the most troubled young people. The book also shows that the best teachers take unorthodox approaches to education that are sure to stir controversy and attention — especially among other educators. Teach With Your Strengths includes access to Gallup’s online CliftonStrengths assessment that reveals the reader’s top five strengths, and the book explains how they can put those strengths to work in the classroom. As America’s educators read this groundbreaking book, they’ll discover their own innate talents as teachers. And they’ll learn how to liberate those talents to inspire the next generation of students.

    The eight modules are organized around the UbD Template Version 2.0 and feature components similar to what is typically provided in a UbD design workshop, including--* Discussion and explanation of key ideas in the module;* Guiding exercises, worksheets, and design tips;* Examples of unit designs;* Review criteria with prompts for self-assessment; and* A list of resources for further information.This guide is intended for K-16 educators--either individuals or groups--who may have received some training in UbD and want to continue their work independently; those who've read Understanding by Design and want to design curriculum units but have no access to formal training; graduate and undergraduate students in university curriculum courses; and school and district administrators, curriculum directors, and others who facilitate UbD work with staff. Users can go through the modules in sequence or skip around, depending on their previous experience with UbD and their preferred curriculum design style or approach. Unit creation, planning, and adaptation are easier than ever with the accompanying downloadable resources, including the UbD template set up as a fillable PDF form, additional worksheets, examples, and FAQs about the module topics that speak to UbD novices and veterans alike.

    Based on the latest research in communication theory, the book includes new exercises and examples to help you practice effective reference transactions and avoid common pitfalls. Guidance for helping users with special language-related needs (such as speech and hearing disabilities and English language learners) and social difficulties is also included, as are updated chapters on readers' advisory interviewing and policy and training procedures. An extensively revised chapter on virtual reference features new sections on live chat and instant messaging services as well as a discussion of Web 2.0 initiatives and updated information on email reference.

    In the years preceding the 2008 financial crisis, the library’s leaders forged an audacious plan to sell off multiple branch libraries, mutilate a historic building, and send millions of books to a storage facility in New Jersey. Scholars, researchers, and readers would be out of luck, but real estate developers and New York’s Mayor Bloomberg would get what they wanted. But when the story broke, the people fought back, as famous writers, professors, and citizens’ groups came together to defend a national treasure. Rich with revealing interviews with key figures, Patience and Fortitude is at once a hugely readable history of the library’s secret plans, and a stirring account of a rare triumph against the forces of money and power.

    Now, Film in Five Seconds lets you fast-forward to the best bits so you can enjoy all your favourite movie moments in - literally - moments.Design studio H-57 have taken over 150 iconic films and cut away all the useless details, boiling them down into ingenious pictograms and creating hilarious visual snapshots that are witty, provocative and to the point.From Batman to Bridget Jones, Grease to The Godfather, King Kong to The King's Speech, via slapstick, sci-fi and superheroes, you'll laugh out loud as you identify some of the greatest screen moments of all time. This is the perfect book for film buffs and anyone with a sense of humour or a short attention span.

    He went on to become a twentieth-century icon-a man whose name and face are synonymous with "genius." Now, at last, ordinary readers can explore Einstein's life and work in this new For Dummies guide. Physicist Carlos Calle chronicles Einstein's career and explains his work-including the theories of special and general relativity-in language that anyone can understand. He shows how Einstein's discoveries affected everything from the development of the atom bomb to the theory of quantum mechanics. He sheds light on Einstein's personal life and beliefs, including his views on religion and politics. And he shows how Einstein's work continues to affect our world today, from nuclear power to space travel to artificial intelligence.

    And while some of the bravest people of the 20th century risked their lives for the right to simply order a cheeseburger, ride a bus, or use a clean water fountain, there was another virtually unheard of struggle--this one for the right to read. Although illegal, racial segregation was strictly enforced in a number of American states, and public libraries were not immune. Numerous libraries were desegregated on paper only: there would be no cards given to African-Americans, no books for them read, and no furniture for them to use. It was these exact conditions that helped create Freedom Libraries. Over eighty of these parallel libraries appeared in the Deep South, staffed by civil rights voter registration workers. While the grassroots nature of the libraries meant they varied in size and quality, all of them created the first encounter many African-Americans had with a library. Terror, bombings, and eventually murder would be visited on the Freedom Libraries--with people giving up their lives so others could read a library book. This book delves into how these libraries were the heart of the Civil Rights Movement, and the remarkable courage of the people who used them. They would forever change libraries and librarianship, even as they helped the greater movement change the society these libraries belonged to. Photographs of the libraries bring this little-known part of American history to life.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    The national bestseller that shows how anyone can master the proven scientific techniques of neurolinguistic programming (NLP) and forge instant relationships, instant chemistry, instant intimacy at will--now with a special chapter on sexual rapport! Trains the reader to control others' perceptions, dissolve communication barriers, create more intimate relationships, negotiate more effectively, and more.