If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results.Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to:● Build your customer base● Set yourself apart from the competition● Answer three crucial questions about any new product or service● Use market research and focus groups to fuel better decisions● Fulfill a basic emotional need for buyers● Determine the correct price point for your offerings● Become truly customer-focused● Make the most of your distribution channels● Master the concepts of specialization, differentiation, segmentation, and concentration● Give customers a reason to switch from your competitors● And morePacked with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

    Shmooze: The Art and Science of Selling Through Relationships presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbocharge sales results by maximizing relationship-selling strategies.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

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    He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

    Kiyosaki. What the Rich do that the Poor and Middle Class do not! If you are a financial tard like I was, you should invest in the program-I did, and am glad I did! It covers the beginning basics of financial awareness, with exercises, examples and tons of info that will kick you in the seat and motivate you to get going! - JR, Rich Dad community member This program will teach you the 3 step plan to wealth that Robert's Rich Dad taught him. The program contains a 3 spiral Home Study Course Binders, the "60 Minutes to Getting Rich! ~ A Personal Seminar From Robert T. Kiyosaki" DVD, and the "Get Ready to be Rich!" audio CD. Stop living from paycheck to paycheck and enjoy the power of having money work for you.

    Don't let the contents of your wallet define your future! This book provides numerous strategies for leveraging other people’s money for amazing returns on your initial investment.Active real estate investor and co-host of The BiggerPockets Podcast, Brandon Turner, dives into multiple financing methods that professional investors use to tap into current real estate markets. Not only will you be able to navigate the world of creative real estate finance, but you’ll get more mileage out of any real estate investment strategy. Financing deals just got easier—learn how to be a smart investor by using creativity, not cash!Inside, you'll discover:- The truth about no-money-down investing―Investing with little to no money down is possible, but it’s not about a step-by-step strategy. It’s about a mindset.- How to get started investing in real estate―Looking for your first deal, but you have no money or experience? Learn the best strategies for getting your feet wet without paying thousands!- Numerous strategies to mix and match―Creative investing requires a creative mind.- How to attract private money, lenders, and partners―There are millions of millionaires walking the streets. Discover the best way to attract them to you.- The ugly side of creative investing―Learn the downsides to all the strategies mentioned in this book, as well as tips for overcoming those problems.- Strategies for wholesaling, flipping, rentals, and more―Find success no matter what niche you plan to use to build your real estate empire.

    By examining the three keys to successful real estate investing - selection, taxation and protection - this book shows what it takes.

    It's easy to get defensive when prospects challenge you on price or to quickly cave and offer discounts in response to pressure. Those are examples of the fight-or-flight response--something salespeople learn to avoid when they build their emotional intelligence. Sales trainer and expert Colleen Stanley cites studies that show how emotional intelligence (EI) is a strong indicator of sales success--and offers tips on how you can sharpen your skills and expand your emotional toolkit.Increasing your emotional intelligence is a sure way to overcome tough selling encounters. In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more.Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance--and your success.

    David Crook, of The Wall Street Journal, shows how to make safe and sane investments that ensure a good night’s sleep as your real-estate portfolio grows, your properties appreciate and your income increases. The Wall Street Journal Complete Real-Estate Investing Guidebook offers the most authoritative information on:• Why real-estate investing is a great wealth-building alternative to stocks and bonds and why it’s crucial that you avoid get-rich schemes• How to get the financing and make the contacts to get started• How to start small and local, be hands-on and go step-by-step with a vacation home to rent out, a pure rental property or a small apartment building• How to find and value great properties, do the numbers and ensure you have that beautiful thing called cash flow• How the government blesses real-estate investors with tax breaks and loopholes, and how you can be one of the anointed• How to deal with the nuts-and-bolts of being a landlord and have a strife-free relationship with your tenants

    They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results.Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization.In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners:Level 1 “Connect.” Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people.Level 2 “Convince.” Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options.Level 3 “Collaborate.” Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team.They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner’s circle more often, this book is a must-read.

    "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    The final book in Gary Keller's national best-selling Millionaire Real Estate Investor trilogy teaches the proven, reliable real estate investing process to achieve financial wealth:1. Find - the right property for the right terms and at the right price.2. Analyze - an offer to make sure the numbers and terms make sense.3. Buy - an investment property where you make money going in.4. Manage - a property until it's paid for or you have a large amount of equity to leverage.5. Grow - your way to wealth and financial freedom.

    How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

    Avery Carl, CEO and Founder of the Short Term Shop, will show you how to identify, acquire, and manage a short-term rental from anywhere in the country, plus how to avoid common pitfalls and overcome limitations that keep many would-be investors from ever getting started!In this book, you’ll learn how to:• Identify the best markets for short-term rental investing• Analyze the potential income and profitability of a short-term rental property• Self-manage a short-term rental right from your smartphone• Build a local boots-on-the-ground team for an out-of-state investment• Automate your self-management systems• Use the income from short-term rentals to scale your investment portfolio