Book picks similar to
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade
business
writing
copywriting
nonfiction
Launch Your Dream: A 30-Day Plan for Turning Your Passion Into Your Profession
Dale Partridge - 2017
In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving "smartcuts" to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots.For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.
Conference Crushing: The 17 Undeniable Rules Of Building Relationships, Growing Your Network, And Crushing A Conference Even If You Don't Know Anyone
Tyler Wagner - 2014
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
Michael Masterson - 2009
What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.
Dreyer's English: An Utterly Correct Guide to Clarity and Style
Benjamin Dreyer - 2019
L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.
How My Blog Got 1 Million Visits In 7 Months: A practical and straightforward guide to increasing traffic to your blog in your spare time - and without having to pay for advertising
Patric Morgan - 2015
For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.
This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness / Change Your Life & The Alcohol Experiment
Annie Grace - 2019
Packed with surprising insight into the reasons we drink, it will open your eyes to the startling role of alcohol in our culture. Annie Grace brilliantly weaves psychological, neurological, cultural, social and industry factors with her extraordinarily candid journey resulting in a must read for anyone who drinks. This book, without scare tactics, pain or rules, gives you freedom from alcohol. By addressing causes rather than symptoms it is a permanent solution rather than lifetime struggle. The Alcohol Experiment: There are a million reasons why you might drink. It tastes great. You feel more sociable. Sex is better. It helps you relax. But are you really in control? Whether you’re reading this because you know you drink too much and want to quit, or whether you just want to cut back for a while, this book is for you.The Alcohol Experiment is a 30-day programme with a difference. Each day, it will show you a new way of thinking about booze, and ask you to look a little closer at why we drink, what we get out of it, and whether it’s really the alcohol that’s giving us what we want.
Attack Your Day!: Before It Attacks You
Mark Woods - 2011
Now, it's your turn! Attack Your Day's five crucial "activity management" skills and 101 productivity strategies can help you achieve unprecedented levels of effectiveness, as you move relentlessly towards achieving your most important goals in life. You'll learn how to dramatically improve the way you choose and prioritize your activities… organize your day so it's inherently more productive… make sure the most important tasks get done… overcome procrastination once and for all… know how and when to "turn on a dime" in response to events, without sacrificing focus or efficiency… learn how and when to say NO to interruptions. You're always doing "something": make sure you're doing the right things at the right times the right way, and you can transform your life!
How to Self-Promote without Being a Jerk
Bruce Kasanoff - 2014
Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.
Build Your Best Writing Life: Essential Strategies for Personal Writing Success
Kristen Kieffer - 2019
Maybe you’re frustrated with your writing progress or overwhelmed by creative doubt, burnout, or writer’s block. Maybe you just can’t seem to sit down and write.No matter the roadblock standing between you and writing success, here’s the good news: You’re capable of becoming the writer you want to be—and that work can begin today. In this actionable and empowering guide to personal writing success, Kristen Kieffer shares 25 insightful chapters designed to help you:• Cultivate confidence in your skills and stories• Develop a personal writing habit you can actually sustain• Improve your writing ability with tools for intentional growth• Discover what you (really) want from your writing life—and how to get it! By the end of Build Your Best Writing Life, you’ll know how to harness the simple techniques that can help you win your inner creative battles, finish projects you can be proud to share with the world, and work with focus to turn your writing dreams into reality.
Tea From A Jam Jar
Alfie Watson - 2012
He is just good old “Mr average” but you'll find that he does have an extremely interesting story to tell.This is about Alfie Watson and his coming of age story of life on a feral sink estate in the heart of 1950's England. It's a story that began as a diary to pass to his grandchildren and became a beautifully written account of his tormented life. The reader will be taken back in time to a period of post war deprivation that would scar Alfie for life. A disciplinarian father and a depraved mother meant that chastisement was always a tactile experience. Abuse in this family, took on many guises, often with heart rending conclusions." via Itunes
Secrets of a Freelance Writer: How to Make $100,000 a Year or More
Robert W. Bly - 2006
The definitive guide to becoming a successful freelance writer, now in an updated and expanded third editionSecrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you-ll find out how to make $100,000 a year-or much more-writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis. Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.
The Anatomy of Story: 22 Steps to Becoming a Master Storyteller
John Truby - 2007
As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. Writers will come away with an extremely precise set of tools to work with--specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience.The foundations of story that Truby lays out are so fundamental they are applicable--and essential--to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.
Public Speaking Essentials: Six Steps to Sizzle on Stage
Ramakrishna Reddy - 2015
You may be overloaded with too much of information. There are loads of information in form of books and articles out there that can help you. However, would it be nice to have an easy and simple process to follow to handle this area of your life? Discover The Easy Guide To Public Speaking: “Public Speaking Essentials” will reveal 6 steps that’ll help you overcome your fear and speak like a PRO. These are easy to understand and implement solutions coming from someone who was in the trenches and who's now an active and successful public speaker. Since he was a shy kid as he was growing up, Rama ventured into Public Speaking to handle this area of his life. As a result of his learning from mentors, toastmasters and contests, Ramakrishna Reddy has won more than 25 Public Speaking Contests and written 3 books related to Public Speaking. He speaks regularly to people ranging from few dozens to few hundreds. Ramakrishna is dedicated to sharing the lessons he’s learned to help others become confident in public speaking. Public Speaking Revealed in Six Simple Steps: How to overcome Public Speaking Anxiety How to master three pillars of Public Speaking How to Practice for Presentation Day How to Handle the Presentation Day How to create a connection with the audience How to handle glitches during the presentation day Download now to know more about this 'no clutter' guide.
Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers
Lauren Sapala - 2018
Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned off by marketing and sales. The hidden reason behind this resistance is a deeply rooted fear that marketing for writers always results in a loss of integrity for the writer.
Almost all highly creative people are also Highly Sensitive People, many of which are INFJ or INFP personality types. These Highly Sensitive Writers feel any possible threat to their integrity intensely. The fear they feel around marketing takes root in limiting beliefs that shut them down before they even begin. Lauren Sapala shares stories and strategies to help Highly Sensitive Writers shift their mindset and open up to new ways to promote their work. She helps all writers realize that—due to their Highly Sensitive nature—they might just make the best salespeople of all.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib - 2016
Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.