He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

    Marzano, Tony Frontier, and David Livingston show school and district-level administrators how to set the priorities and support the practices that will help all teachers become expert teachers. Their five-part framework is based on what research tells us about how expertise develops. When these five conditions are attended to in a systematic way, teachers do improve their skills:* A well-articulated knowledge base for teaching* Opportunities for teachers to practice specific strategies or behaviors and to receive feedback* Opportunities for teachers to observe and discuss expertise* Clear criteria for success and help constructing professional growth and development plans* Recognition of the different stages of development progressing toward expertise.The focus is on developing a collegial atmosphere in which teachers can freely share effective practices with each other, observe one another's classrooms, and receive focused feedback on their teaching strategies. The constructive dynamics of this approach always keep in sight the aim of enhancing students' well-being and achievement. As the authors note, The ultimate criterion for expert performance in the classroom is student achievement. Anything else misses the point.

    Unfortunately, they deployed a two-track system of instruction where an 'outer circle' of students unknowingly received modified forms with critical details or important principles omitted. Only the select 'inner circle' that had gained a master's trust and respect would be taught okuden waza, the powerful hidden applications of kata.The theory of deciphering kata applications (kaisai no genri) was once a great mystery revealed only to trusted disciples of the ancient masters in order to protect the secrets of their systems. Even today, while the basic movements of kata are widely known, advanced practical applications and sophisticated techniques frequently remain hidden from the casual observer. The principles and rules for understanding kata are largely unknown.This groundbreaking book unveils these methods, not only teaching you how to analyze your kata to understand what it is trying to tell you, but also helping you to utilize your fighting techniques more effectively-both in self-defense and in tournament applications.Fifteen general principles to identify effective techniquesTwelve discrete rules for deciphering martial applications Comprehensive insights into kata history, strategy and tactics Vital physiological considerations Well organized materials for easy reference and comprehensive understanding

    Intended for introductory courses in financial and managerial accounting in the areas of government or public policy and management, not-for-profit management, and health policy and management, this texts addresses financial and managerial accounting within the three major areas of the public sector - government, health, and not-for-profit.

    He looks at the well publicized cases of Michael Bellesiles, the historian of gun culture accused of research fraud; accused plagiarists and “celebrity historians” Stephen Ambrose and Doris Kearns Goodwin; Pulitzer Prize winner Joseph J. Ellis, who lied in his classroom at Mount Holyoke about having fought in Vietnam; and the allegations of misconduct by Harvard’s Stephan Thernstrom and Emory’s Elizabeth Fox-Genovese, who nevertheless were appointed by George W. Bush to the National Council on the Humanities.As the Bancroft Prize–winning historian Linda Gordon wrote in Dissent, Wiener’s “very readable book . . . reveal[s] not only scholarly misdeeds but also recent increases in threats to free debate and intellectual integrity.”

    And with the latest data from the US federal budget, including its breakdown, you can see for yourself how policymakers allocate money. Plus, each chapter includes stories for discussion from the private sector as well as from public finance. Run the numbers and debate the financial policies with FISCAL ADMINISTRATION.

    This book clearly shows the benefits of student learning and educational effectiveness that can be realized when these conditions are present. Based on the Documenting Effective Educational Practice (DEEP) project from the Center for Postsecondary Research at Indiana University, this book provides concrete examples from twenty institutions that other colleges and universities can learn from and adapt to help create a success-oriented campus culture and learning environment.

    This book fills the gaps left by others.The late Master Masatoshi Nakayama, chief instructor of the Japan Karate Association, left this book as a testament. It reveals his great experience as a karate competitor and teacher, describing and illustrating in detail all the correct movements involved in the particular block, punch, or kick you want to perfect, as well as instructions--on combining blocking techniques with decisive counterattacks. Also included is a glossary of all Japanese karate terms and a guide to their pronunciation.Because of the lightning speed of karate techniques, normal camera work often fails to record the action accurately. For this reason, many of the photo sequences found in Dynamic Karate were taken using a stroboscope with a flash time of 1/10,000 of a second, enabling you to follow each movement as it is actually performed.

     Enjoying a high quality of life as you get older means taking care of your brain as much as your body. And research suggests that what you eat today will help (or hurt) your cognitive abilities later. The MIND Diet explains the science behind mental fitness in an approachable and understandable way. More importantly, this helpful guide presents an easy-to-follow program for keeping your mind sharp by eating the right foods and avoiding brain-harming ones. Packed with dishes that are not only delicious but also help improve memory, concentration and mental acuity, The MIND Diet’s healthy recipes include: • Brussels Sprouts Frittata • Sweet Potato Lentil Soup • Pistachio Mint Couscous • Guacamole-Stuffed Tomatoes • Apricot-Glazed Salmon • Tango Fish Tacos • Banana Chocolate Cookies • Roasted Chicken with Fennel

    environmental movement that covers the colonial period through 1999. It provides students with a balanced, historical perspective on the history of the environmental movement in relation to major social and political events in U.S. history. The book highlights important people and events, places critical concepts in context, and shows the impact of government, industry, and population on the American landscape. Comprehensive yet brief, First Along the River discusses the religious and philosophical beliefs that shaped Americans' relationship to the environment, traces the origins and development of government regulations that impact Americans' use of natural resources, and shows why popular environmental groups were founded and how they changed over time.

    Tough as Nails gives you the West Point experience. You'll see it, feel it and learn something from it. You'll smile and you'll laugh. This is the story that Erma Bombeck would have written had she been a member of the Class of 1981, the second class with women at WestPoint.Tough as Nails is more than a coming-of-age memoir. Originally written to assist her in her role as a West Point admissions liaison officer, the author shares knowledge gained in her 15 years working with admissions.

    More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you. Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.Authored in CS3, also included is access to a free web chapter written for CS4. * Free CS4 web chapter included with the book* Mastering animation through the use of keyframes, motion paths, and the Graph Editor* Blending imagery using alpha channels, masks, mattes, modes, and stencils* Building groups and hierarchies through parenting and nested comps* Extended coverage of type animation, paint tools and 3D space* Advanced subjects such as keying, motion tracking, expressions, and video issues* Includes over 180 PDF pages of bonus content on the DVD* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

    Like earlier editions of the book, physical concepts are highlighted while also giving necessary attention to math-ematical techniques. Both theory and modeling are developed from simple beginnings so that they can be readily extended to new and complex situations. Beginning in Ch. 3, students are introduced to new concepts critical to analyzing power systems, including coverage of both balanced and unbalanced operating conditions. The authors incorporate new tools and material to aid students with design issues and reflect recent trends in the field. Each book now contains a CD with Power World software. This package is commonly used in industry and will enable students to analyze and simulate power systems. The authors use the software to extend, rather than replace, the fully worked examples provided in previous editions. In the new edition, each Power World Simulator example includes a fully worked hand solution of the problem along with a Power World Simulator case (except when the problem size makes it impractical). The new edition also contains updated case studies on recent trends in the Power Systems field, including coverage of deregulation, increased power demand, economics, and alternative sources of energy. These case studies are derived from real life situations.

    Imperial Valley’s biggest crime is detailed through volumes of official records and interviews with witnesses, relatives and investigators.Serial killer Robert Eugene Pennington not only murdered Sayers, but was a suspect in killing Dorothy Minor-Hindman in Fresno and possibly fifteen other innocent victims from coast to coast including one victim attributed to the Boston Strangler.Extensive research provides the reader with details of Pennington’s life before and after his encounter with Brenda.

    It runs on PCs rather than servers and is ideal for small- to mid-sized businesses and households. But Access is still intimidating to learn. It doesn't help that each new version crammed in yet another set of features; so many, in fact, that even the pros don't know where to find them all. Access 2007 breaks this pattern with some of the most dramatic changes users have seen since Office 95. Most obvious is the thoroughly redesigned user interface, with its tabbed toolbar (or "Ribbon") that makes features easy to locate and use. The features list also includes several long-awaited changes. One thing that hasn't improved is Microsoft's documentation. To learn the ins and outs of all the features in Access 2007, Microsoft merely offers online help.Access 2007: The Missing Manual was written from the ground up for this redesigned application. You will learn how to design complete databases, maintain them, search for valuable nuggets of information, and build attractive forms for quick-and-easy data entry. You'll even delve into the black art of Access programming (including macros and Visual Basic), and pick up valuable tricks and techniques to automate common tasks -- even if you've never touched a line of code before. You will also learn all about the new prebuilt databases you can customize to fit your needs, and how the new complex data feature will simplify your life. With plenty of downloadable examples, this objective and witty book will turn an Access neophyte into a true master.