With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    But when Jenna moves away, Vicky’s isolation becomes unbearable.So she decides to invent a social life by Photoshopping herself into other people’s pictures, posting them on Instagram under the screen name Vicurious. Instantly, she begins to get followers, so she adds herself to more photos from all over the world with all types of people. And as Vicurious’s online followers multiply, Vicky realizes she can make a whole life for herself without ever leaving her bedroom. But the more followers she finds online, the clearer it becomes that there are a lot of people out there who feel like her— #alone and #ignored in real life.To help them, and herself, Vicky must find the courage to face her fear of being “seen,” because only then can she stop living vicariously and truly bring the magic of Vicurious to life.In this beautiful and illuminating narrative, Sharon Huss Roat shines a light on our love of social media and how sometimes being the person you think you want to be isn’t as great as being the person you truly are.

    It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.This book will help you:Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

    From her first exposure to the world as the fiancee of the future King of England to her death as perhaps the most revered figure of the century, she captured the imagination and the love of literally hundreds of millions of people. And, from her first portrait of Lady Diana Spencer in 1980 to her last shoot months before Diana's tragic death and finally to Diana's funeral, Jayne Fincher -- the only female royal photographer working with the explicit approval and full cooperation of Buckingham Palace -- was there. Granted unprecedented access to the Princess of Wales and the extended royal family for 18 years, Fincher amassed an enormous archive of more than 30,000 striking images of Diana.She captured on film Diana's transformation from a shy, awkward teenager to an elegant and sophisticated woman. Diana: Portrait of a Princess collects in one spectacular volume for the first time ever the best of these extraordinary photographs. Here are some of the most famous images of Diana ever published...and here also are hundreds of never-before-seen candids, outtakes, and portraits, the definitive photographic document of Diana's life -- as fiance, wife, and then ex-wife of the Prince of Wales; as mother to princes William and Harry; as philanthropist, as ambassador, as fashion muse. But more than a simple collection of images, Diana: Portrait of a Princess is a personal and deeply felt memoir with behind-the-scenes insight into the moods and complex personality of Diana. This narrative, a collaborative effort with royal writer Judy Wade, incorporates detailed impressions and experiences gathered in photographing the Princess. Featuring more than 500 pictures -- three-quarters of them never before seen -- and including dozens of revealing anecdotes, Diana: Portrait of a Princess is all exquisite tribute to a woman who carried the hearts of the world in the palm of her hand.

    I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .

    And I've wanted her on the podcast for ages because she does such important work' - Elizabeth Day______________You would be forgiven for thinking 2020 was not the year for a book about good news. But now might be the time we need it most. Ruby Wax is here to reassure us with her brand new book, And Now For The Good News. This is her positivity prescription, showing us the green shoots of optimism and change forcing their way up and into the sunlight.She has spent the last three years speaking to the inspiring people who are spearheading the latest innovation and influencing a brighter future for humanity. From the communities being designed to eradicate loneliness and the companies putting their employees' happiness first, to the AI technology teaching children with learning difficulties and taking literacy to levels higher than ever before.Ruby's here to show you that behind the clouds, the sun still shines. So, do you want the good news?______________'A new book by Ruby is in itself Good News! It sounds like a tonic for the universal malaise' - Ian McKellen on Twitter 'In a world of relentlessly worrying news, finally a moment of good. I adored reading And Now for the Good News - truly there is hope' - Emma Freud on Twitter 'This book couldn't be more needed right now!' - Nigella Lawson on Twitter 'I am reading and finding on every page a delicious morsel' - Celia Imrie on Twitter

    Supposedly. At thirty-five she owns her own house, writes for a cool magazine and has hilarious friends just a message away.But the thing is:• She can’t actually afford her house since her criminally sexy ex-boyfriend Art left,• her best friend Kelly is clearly trying to break up with her,• she's so frazzled trying to keep up with everything you can practically hear her nerves jangling,• she spends all day online-stalking women with beautiful lives as her career goes down the drain.And now her mother has appeared on her doorstep, unbidden, to save the day…Is Jenny ready to grow up and save herself this time?Deliciously candid and gloriously heartfelt, ADULTS is the story of one woman learning how to fall back in love with her life. It will remind you that when the world throws you a curve ball (or nine), it may take friendship, gin & tonics or even your mother to bring you back…

    Slavery? Abolished. Apartheid? Not anymore buddy. Women's suffrage? Nailed it. But what do you do when you keep winning your battles? Well, you pick new ones, of course. Ours is a society where many get by on provocation, the tactless but effective tool of peddling outrage--and we all too quickly take the bait. If outrage has become abundant, activism has definitely become subdued. Are we so exhausted from our hashtags that we simply don't have the energy to be outraged in the real world? Or are we simply pretending to be bothered?There is still much to be outraged by in our final frontier--the gender pay gap, racial bias, gun control--but in order to enact change, we must learn to channel our responses. Passionate, funny and unrelentingly wise, this is the essential guide to living through the age of outrage.

    He muses about everything from the nature of viral sharing, to the taming of Internet trolls, to why Yoda, bacon and cats are such popular memes. Takei isn’t afraid to tell it likes he sees it, and to engage the reader just as he does his legions of fans.Both provokingly thoughtful and wickedly funny, Oh Myyy! captures and comments upon the quirky nature of our plugged-in culture. With Takei’s conversational yet authoritative style, peppered with some of his favorite images from the web, readers should be prepared to LOL, even as they can’t help but hear his words in their heads in that unmistakable, deep bass.

    With a little digging, they soon discovered a shocking true story. Victims received personalized letters from a woman who, claiming amazing psychic powers, convinced them to send money in return for riches, good health, and good fortune. The predatory scam has continued unabated for decades, raking in more than $200 million in the United States and Canada alone—with investigators from all over the world unable to stop it. And at the center of it all—an elusive French psychic named Maria Duval. Based on the five-part series that originally appeared on CNN’s website in 2016 and was seen by more than three million people, A Deal with the Devil picks up where the series left off as Ellis and Hicken reveal more bizarre characters, follow new leads, close in on Maria Duval, and connect the dots in an edge-of-your-seat journey across the US to England and France. A Deal with the Devil is a fascinating, thrilling search for the truth and is long-form investigative journalism at its best.

    In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters Harness the influence of "accidental spokespeople" and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

    The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. People are using shame as a form of social control.

    The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.Key concepts include the power of peripheral referrals and howto create content for your "third circle"Explains how to re-recruiting your employees and re-court yourcustomersEnsure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your businesstoday.

    Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as:Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more

    Styling for Instagram will help you achieve both. Author Leela Cyd has an eye for photography and keen sense of digital media—and she has the Instagram following to prove it. Full of gorgeous, full-color inspiration images, Instastyling is full of her expert advice on how to make the most of Instagram. From tips on arranging the perfect composition and styling your shots to using natural lighting and telling story with your work, the book will help you capture the attention of the Instagram community.