But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be nearly one billion middle-class consumers in China and India within the next ten years?• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?• The number of billionaires in China has grown from 1 to 115 in the past decade alone?In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them.This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

    Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional--but eerily realistic--story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.

    "Life's a Campaign "is like no other book on success. Famous for demanding the truth from his "Hardball" guests, Chris Matthews now reveals what the people running this country rarely confess: the secrets of how they got to the top. Here is the first book on power with insight snatched from those who wield it. "Life's a Campaign" exposes the tactics, tricks, and truths that help people get ahead-and can help you, too, whatever your field of ambition. Written in the assertive, good-natured style that is Matthews's trademark, " Life's a Campaign" is the most useful kind of investigative reporting. You'll benefit from his insider's scrutiny of the Congress, the White House, and the national news media. Here are the methods, showcased in fascinating anecdotes and case histories, that presidents, senators, and other powerful people use to persuade others and win-and the" "life lessons they provide for the rest of us. You'll learn about Bill Clinton's laser-focused ability to" "listen to those he wants to seduce-and how he's been teaching that craft to his wife, Hillary; how Ronald Reagan employed his basic optimism to win history to his side; the simple steps in" "human diplomacy that the first President Bush exploited to assemble a worldwide posse to attack Saddam Hussein and gain global approval in a way his son has failed to do; how Nancy Pelosi became the first woman Speaker of the House by practicing the most fundamental of human qualities: hardnosed loyalty. You'll also find out, for the first time, about Matthews's own wild ride through the turbulent, converging rapids of politics and journalism. The big payoff in" Life's a Campaign "is what you'll learn about human nature: - People would rather" "be listened to than listen.- People don't mind being used; what they mind is being discarded. - People are more loyal to the people they've helped than the people they've helped are loyal to them.- Not everyone's going to like you. - No matter what anybody says, nobody wants a level playing field. Knowing such truths is the successful person's number one advantage in life. As you'll learn in" Life's a Campaign, "mastering-and employing-these truths separates the leaders from the followers.

    government's leading China experts reveals the hidden strategy fueling that country's rise – and how Americans have been seduced into helping China overtake us as the world's leading superpower.For more than forty years, the United States has played an indispensable role helping the Chinese government build a booming economy, develop its scientific and military capabilities, and take its place on the world stage, in the belief that China's rise will bring us cooperation, diplomacy, and free trade. But what if the "China Dream" is to replace us, just as America replaced the British Empire, without firing a shot?Based on interviews with Chinese defectors and newly declassified, previously undisclosed national security documents, The Hundred-Year Marathon reveals China's secret strategy to supplant the United States as the world's dominant power, and to do so by 2049, the one-hundredth anniversary of the founding of the People's Republic. Michael Pillsbury, a fluent Mandarin speaker who has served in senior national security positions in the U.S. government since the days of Richard Nixon and Henry Kissinger, draws on his decades of contact with the "hawks" in China's military and intelligence agencies and translates their documents, speeches, and books to show how the teachings of traditional Chinese statecraft underpin their actions. He offers an inside look at how the Chinese really view America and its leaders – as barbarians who will be the architects of their own demise.Pillsbury also explains how the U.S. government has helped – sometimes unwittingly and sometimes deliberately – to make this "China Dream" come true, and he calls for the United States to implement a new, more competitive strategy toward China as it really is, and not as we might wish it to be. The Hundred-Year Marathon is a wake-up call as we face the greatest national security challenge of the twenty-first century.

    Drawing on his experience as one of the foremost statesmen of the modern era—advising presidents, traveling the world, observing and shaping the central foreign policy events of recent decades—Kissinger now reveals his analysis of the ultimate challenge for the twenty-first century: how to build a shared international order in a world of divergent historical perspectives, violent conflict, proliferating technology, and ideological extremism.There has never been a true “world order,” Kissinger observes. For most of history, civilizations defined their own concepts of order. Each considered itself the center of the world and envisioned its distinct principles as universally relevant. China conceived of a global cultural hierarchy with the Emperor at its pinnacle. In Europe, Rome imagined itself surrounded by barbarians; when Rome fragmented, European peoples refined a concept of an equilibrium of sovereign states and sought to export it across the world. Islam, in its early centuries, considered itself the world’s sole legitimate political unit, destined to expand indefinitely until the world was brought into harmony by religious principles. The United States was born of a conviction about the universal applicability of democracy—a conviction that has guided its policies ever since.Now international affairs take place on a global basis, and these historical concepts of world order are meeting. Every region participates in questions of high policy in every other, often instantaneously. Yet there is no consensus among the major actors about the rules and limits guiding this process, or its ultimate destination. The result is mounting tension.Grounded in Kissinger’s deep study of history and his experience as National Security Advisor and Secretary of State, World Order guides readers through crucial episodes in recent world history. Kissinger offers a unique glimpse into the inner deliberations of the Nixon administration’s negotiations with Hanoi over the end of the Vietnam War, as well as Ronald Reagan’s tense debates with Soviet Premier Gorbachev in Reykjavík. He offers compelling insights into the future of U.S.–China relations and the evolution of the European Union, and examines lessons of the conflicts in Iraq and Afghanistan. Taking readers from his analysis of nuclear negotiations with Iran through the West’s response to the Arab Spring and tensions with Russia over Ukraine, World Order anchors Kissinger’s historical analysis in the decisive events of our time.Provocative and articulate, blending historical insight with geopolitical prognostication, World Order is a unique work that could come only from a lifelong policymaker and diplomat.

    They have lost many wars that by all rights they should have won, and in their best performances only ever achieved quite modest accomplishments. Over time, soldiers, scholars, and military experts have offered various explanations for this pattern. Reliance on Soviet military methods, the poor civil-military relations of the Arab world, the underdevelopment of the Arab states, and patterns of behavior derived from the wider Arab culture, have all been suggested as the ultimate source of Arab military difficulties.In Armies of Sand, Kenneth M. Pollack's powerful and riveting history of Arab armies from the end of World War Two to the present, assesses these differing explanations and isolates the most important causes. Over the course of the book, he examines the combat performance of fifteen Arab armies and air forces in virtually every Middle Eastern war, from the Jordanians and Syrians in 1948 to Hizballah in 2006 and the Iraqis and ISIS in 2014-2017. He then compares these experiences to the performance of the Argentine, Chadian, Chinese, Cuban, North Korean, and South Vietnamese armed forces in their own combat operations during the twentieth century. The book ultimately concludes that reliance on Soviet doctrine was more of a help than a hindrance to the Arabs. In contrast, politicization and underdevelopment were both important factors limiting Arab military effectiveness, but patterns of behavior derived from the dominant Arab culture was the most important factor of all. Pollack closes with a discussion of the rapid changes occurring across the Arab world-political, economic, and cultural-as well as the rapid evolution in warmaking as a result of the information revolution. He suggests that because both Arab society and warfare are changing, the problems that have bedeviled Arab armed forces in the past could dissipate or even vanish in the future, with potentially dramatic consequences for the Middle East military balance. Sweeping in its historical coverage and highly accessible, this will be the go-to reference for anyone interested in the history of warfare in the Middle East since 1945.

    Most spectacular of all, however, are the astonishing contortions performed by those closest to the top in order to maintain the illusion of integrity, decency, and public service.Based on the author's first hand experiences of dealing with governments and political institutions around the world, Nothing but a Circus offers a rare glimpse of the conversations that happen behind closed doors, observing the appalling lengths that people go to in order to justify their unscrupulous choices, from Dubai to Luanda, Moscow to Beijing, and at the heart of the UN and the US government.

    Analyzing four European nations and Japan at some length and four Third World nations more briefly, this text studies the history, institutions, geography, and political culture of each to provide valuable comparative information in the course of the semester. - Updated and revised - Enables students to stay abreast of the latest events in the global-political environment. - Expanded political-geography material - Provides students with geographical insight that prepares them for globalization. Aids students preparing for the state teacher certification exams. - Insights - Includes some rational-choice perspectives, more geography, and Russia as a quasi-authoritarian system. - Improved Pedagogy includes highlighted boxes, glossary, maps and chapter-opening questions. - Nine countries represented - Extensive coverage of Great Britain, France, Germany, Russia, and Japan; more brief coverage of four Third World

    There he wrote five scrolls describing the "true principles" required for victory in the martial arts and on the battlefield. Instead of relying on religion or theory, Musashi based his writings on his own experience, observation, and reason.

    Its Internet community web site, Fox Nation, serves as the online gathering place for Fox viewers to absorb and spread the aggregated disinformation and conspiracy theories hatched by Fox News.Two years ago the first volume of Fox Nation vs. Reality was published revealing an Internet operation that was dedicated to fiercely partisan, right-wing distortions of the truth. Its mission was, and remains, to construct a safe haven for the broader Fox News community to reinforce their preferred fantasies and unfounded preconceptions. Since then Fox Nation has evolved into an even more sheltered environment that has taken on many characteristics of culthood. It is a pattern they adopted from their parent, Fox News, where the slogan “fair and balanced” was an implicit condemnation of all other news sources as being neither. Recognizing that the prime directive of a cult is to convince your followers that your version of reality is the only true version and that all others are agents of deception, Fox segregated their disciples to prevent them from being contaminated by impure thoughts, otherwise known as facts.In Fox Nation vs. Reality you will find a compilation of articles originally published on the media analysis web site News Corpse. They provide an eye-opening look into the lengths that committed propagandists will go in order to fabricate an alternative political reality. And remember that Fox Nation is not some remote outpost on the Internet Superhighway. It is an integral part of Fox News whose executives are wholly responsible for the stain it produces on journalism.

    Addressing timely issues with analytical bite, Drezner looks at how well-known theories from international relations might be applied to a war with zombies. Exploring the plots of popular zombie films, songs, and books, Theories of International Politics and Zombies predicts realistic scenarios for the political stage in the face of a zombie threat and considers how valid--or how rotten--such scenarios might be.Drezner boldly lurches into the breach and stress tests the ways that different approaches to world politics would explain policy responses to the living dead. He examines the most prominent international relations theories--including realism, liberalism, constructivism, neoconservatism, and bureaucratic politics--and decomposes their predictions. He digs into prominent zombie films and novels, such as Night of the Living Dead and World War Z, to see where essential theories hold up and where they would stumble and fall. Drezner argues that by thinking about outside-of-the-box threats we get a cognitive grip on what former U.S. Secretary of Defense Donald Rumsfeld famously referred to as the unknown unknowns in international security.Correcting the zombie gap in international relations thinking and addressing the genuine but publicly unacknowledged fear of the dead rising from the grave, Theories of International Politics and Zombies presents political tactics and strategies accessible enough for any zombie to digest.

    "Keegan is at once the most readable and the most original of living military historians . . . A History of Warfare is perhaps the most remarkable study of warfare that has yet been written."--The New York Times Book Review.

    cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.These "�Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    Markets and States in Tropical Africa analyzes these and other paradoxical features of development in modern Africa and explores how governments have intervened and diverted resources from farmers to other sectors of society. A classic of the field since its publication in 1981, this edition includes a new preface by the author.