Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

    After years of horrible luck in relationships, she decides to start a blog called "30 First Dates." Her mission: go out with 30 men before her 30th birthday, all to find a non-jerk in 30 dates or less. As she blogs about her sometimes humorous and sometimes laughably bad dates, she crosses off her bucket list of 30 things she wants to do before she turns 30—and kills two birds with one stone by completing the items on her dates! In fourteen months she skydives, skinnydips, crashes a wedding, travels to multiple cities and lives way outside her comfort zone. The only question is, as her birthday approaches and her list grows smaller, will Erin be able to find love? Or is she destined to be a first-date-only kind of girl?The Unlucky in Love romantic comedy novels:30 First DatesThis is 35Now a Major Motion PictureWhat critics are saying:"I thoroughly enjoyed the story with all of its twists and turns, and I really connected with the author’s writing. I can’t wait to read her other novels and I highly recommend you get a copy of all of them for yourself too!"—Living Life with Joy, 5 out of 5 stars!"(30 First Dates) was so poignant and funny and true to life. It doesn’t happen often that a book inspires me outside of the pages. I liked this book so much that I decided to make my own bucket list."—The Bad Mommy Diaries, 5 out of 5 stars!"I absolutely loved this book! Highly recommended!"—Chicklit Club"This is actually my first book from Stacey Wiedower but I sure hope it won’t be the last! From the beginning I got caught up in the story. Overall, a super cute beach read!"—Chick Lit Plus

    Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.This book will show you how to:Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who've achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

    Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars’ dogged data-gathering methods have been so successful that they have grown to become the world’s largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner’s timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.

    Yet studies have shown that 65% of churches in America are either declining or plateauing in attendance. Many of those who tell you they attend church aren't actually showing up.Many today are actively searching for a church experience, but they are doing their search digitally. Long before they set foot in your building, they've "experienced" your digital presence online. Most churches see social media as a means of getting people to attend programs and services, for getting "butts in the seats." But Nona Jones, who facilitates Facebook's relationships with faith-based non-profits, believes there is far more untapped potential for churches to utilize social media, transforming it into social ministry. Social media focuses on driving people to a building for one to two hours of interaction each week. Social ministry focuses on helping people mature in Christ the other 168 hours of the week. And while social media is about marketing and attracting people to your church, social ministry is about life-long discipleship in a digital age.

    Soon her quiet weeks in Cornwall are filled with chasing sheep, saving the local retirement village, taking The Little Cornish Kitchen into people’s homes for baking nights…and keeping vigilant guard against romance.The one and only time Cressy lost her head to love was over a decade ago while in St Aidan, and she won’t be making the same mistake again – a feat easier said than done when Ross Bradbury looks even better a decade on…and every step she takes seems to put him in her path!

    Prepare to never look at your phone the same way again . . .Kate Collins has been ghosted.She was supposed to be moving in with her new boyfriend Scott, but all she finds after relocating to Brighton is an empty apartment. Scott has vanished. His possessions have all disappeared.Except for his mobile phone.Kate knows she shouldn't hack into Scott's phone. She shouldn't look at his Tinder, his calls, his social media. But she can't quite help herself.That's when the trouble starts. Strange, whispering phone calls from numbers she doesn't recognise. Scratch marks on the walls that she can't explain. And the growing feeling that she's being watched.Kate refuses to leave the apartment - she's not going anywhere until she's discovered what happened to Scott. But the deeper she dives into Scott's digital history the more Kate realises just how little she really knows about the man she loves.

    Now the highly debated Accelerated Death Penalty Act passes and gives Frankie thirty final days to live. From the Kings’ own family rises up the one who will challenge the woefully inadequate evidence and potential innocence of Francis Quick.The at-first reluctant and soon-fiery Nyla and her sidekick (and handsome country island boy), Sam Stack, bring Frankie’s case to the international stage through her YouTube channel Death Daze. They step into fame and a hometown battle that someone’s still willing to kill over. The senator? The philanthropist? The pawn shop owner? Nyla’s own mother?Best advice: Don’t go to family dinner with the Kings. More people will leave the dining room in body bags than on their own two feet. And as for Francis Quick, she’s a gem . . . even if she’s guilty.

    But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

    Now a #1 Amazon Best Seller, this step-by-step guide by expert Sarah McHarry will walk you through the essential first steps to creating your own website or blog. In the book's Quick Start Guide, Sarah shows you how to make a website with WordPress in eight easy lessons. In the In-Depth Guide, Sarah introduces you to some of the more advanced techniques to help you develop your WordPress website into a fully functional, professional web presence. What you'll learn in this book:How to get your domain and the right WordPress hostingHow to install WordPress with a few clicks of the mouseHow to design a professional-looking WordPress websiteAdding posts and pagesHow to use graphics and imagesAll about themes, plugins and widgets... and lots more...Important: this guide is up-to-date for the current release of WordPress 3.3.1!Whether you want a simple WordPress blog or a full-blown ecommerce site, Sarah's 'WordPress To Go' will start you off on the right foot.

    Half a century later, he continues to be a touchstone, a fascination, and an enigma. From the very beginning, he attracted an intensely fanatical cult following, and in The Dylanologists, Pulitzer Prize-winning journalist David Kinney ventures deep into this eccentric subculture to answer the question: What can Dylan's grip on his most enthusiastic listeners tell us about his towering place in American culture? In exuberant prose, Kinney introduces us to a vibrant underground: diggers searching for unheard tapes and lost manuscripts, researchers obsessing over the facts of Dylan's life and career, writers working to decode the unyieldingly mysterious songs, collectors snapping up prized artefacts for posterity, travellers caravanning from concert to concert. It's an affectionate mania, but as far as Dylan is concerned, a mania nonetheless. Over the years, he has been frightened, annoyed, and perplexed by fans who try to peel back his layers. Intensely private and fiercely combative, Dylan makes one thing plain: He does not wish to be known. Intelligent, entertaining, and insightful, The Dylanologists is a richly detailed work of narrative journalism in the tradition of Confederates in the Attic and an absorbing story about the tension between zealous fans and their beloved idol.

     • Multiple tactics and tips for every Main, Miscellaneous, and Freeform quest. • Karma flowcharts plus everything you need to know about completing all endings. • Expert tactical advice on V.A.T.S., combat techniques, S.P.E.C.I.A.L. abilities, plus which skills to pick as your adventure progresses. • Damage and health statistics for every weapon and enemy.

    All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived.lol...OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions - from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens."Matt Ivester's book, lol...OMG!, is a "must read" for every college student, every high school student and the parents of each. It is also a "should read" for everyone who might want a job in today's world." Joe Riley, Director of Human Resources, LinkedIn"Insightful, relatable, and critically important, lol...OMG! is a must-read." Greg Boardman, Vice Provost for Student Affairs, Stanford University"We are at a critical point in technological history - where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol...OMG! could not be more timely." Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect"This book is required reading for anyone who wishes to survive the viral lawlessness of college life." Larry Winokur, Co-Founder, BWR Public Relations"Matt Ivester's book lol...OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion. Leveraging his insider experience from his now-closed website JuicyCampus.com, he offers common sense methods that all of us need to know to protect us from the malicious gossip, mean-spirited rumors and sharing of personal information which now seems epidemic on the Internet." William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University"In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information!" Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University"Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol...OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape." Robert M. Saltzman, Associate Dean, USC Gould School of Law"A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students." Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism"Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book." Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University

    I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

    She never could have predicted how her life would one day turn out.When her oldest son, Liam, grows from a sweet-natured boy to a troubled teen, Angie’s world begins to crumble. Expelled from school and disappearing from home for days on end, Liam falls in with a notorious local gang. After arriving home one day to find their 5-year-old son with a syringe Liam has left lying around, Steve makes a rash decision that will have lasting repercussions on their family.Two years later, Steve is gone, Liam is missing, and with money running out, Angie and her other two children are on the brink of eviction. Then Angie is called into the police station and informed that there’s been a murder—and Liam is a suspect. As Angie’s desperation to save her family leads her to take drastic measures, her daughter secretly devises her own plan to save the family…which could put everyone in danger.Alternating between Angie’s blissful life as a young mother and her present-day nightmare, Home Truths is a searing exploration of the lengths one mother will go to survive and protect her children.