Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications. The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. The book is curated by Wiemer Snijders, partner at Commercial Works.

    I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.

    He has sold more than 50 million albums worldwide. His music has been the soundtrack to the lives of millions of people who grew up in the '70s, '80s and '90s. This celebratory, personal volume includes hundreds of photographsmany never-before-publishedas well as a selection of memorabilia from Petty's personal archives, all of which help to illustrate the songwriter's own description of his amazing life and career. Publication of this book coincides with the theatrical release of a Tom Petty and the Heartbreakers film documentary by Peter Bogdanovich and a four disc DVD/CD set. The fall of 2007 belongs to Tom Petty.

    Now you can study at the office, on a plane or even in your car with RMC’s portable and extremely valuable Hot Topics PMP® Exam Flashcards—in hard copy or audio CD format. Over 300 of the most important and difficult to recall PMP® exam-related terms and concepts are now available for study as you drive, fly or take your lunch break. Order them both! This product is aligned with the PMBOK® Guide Third Edition (2005).

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    Flip Your Future is for anyone wanting to break free from the nine to five and live the life of their dreams. Whether you're new or experienced in real estate investing, Flip Your Future will teach you everything you need to know about flipping houses to ensure maximum profitability—and security for your future.

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    More importantly, it must be a FUNCTIONAL tool that advances you forward towards your goals -- rather than holding you back due to endless tinkering and perfecting of your plan without taking action. Enter the 24 Hour Business Plan Template, your functional tool to get you there as efficiently as possible. This is a complete guide that includes a downloadable pre-formatted business plan template and cash flow spreadsheet to help you get started. In the book, I lay out the method I personally used to plan my own business - and in doing so, leave my full-time job and start my business on a full-time basis within seven months. My plan itself was constructed in under 24 hours on January 1, 2015 as my new years resolution; the remainder of the time spent was executing this plan over time. In the book you'll learn how to do the same, or close to it at the very least - and you'll begin to understand why this efficiency in the beginning is so important. To reiterate, it's important to get to the action-taking phase as soon as possible. This cannot be overstated enough. Successful entrepreneurs and authors like Eric Ries, Gabriel Weinberg, and Justin Mares tout this very principle in their books The Lean Startup and Traction -- the simple fact is, it's much easier to make progress by taking action and adapting over time vs. trying to get everything perfect the first time around. Too much time can be spent getting stuck in your head due to information paralysis or perfectionism, only to wake up one day realizing you've actually done nothing concrete at all to advance your goals. Don't be this person! Get up out of your chair and take action to make your goals happen. Realize that it may take several iterations of creating a business plan, or cycling through various ideas, before you feel confident in moving forward with one in particular. This is okay -- and in fact, it's the exact reason why you need to be efficient during the initial planning and evaluation stage. Much better to spent one or two weeks cycling through 5-10 ideas than an entire year getting nowhere. In this book, we'll cover the following topics: -The importance of validation, and how to validate your business idea. -The key elements of designing an amazing cover page for your business plan. -How to write an executive summary, and why it must be written last after everything else. -The proper elements that make up your Company Objectives section. -The right approach to laying out your Products & Services section. -How to setup a target customer profile including the right questions to ask. -Websites and tables that will greatly simplify your industry and competitor analyses. -Several possibilities for getting started with sales and marketing, and the difference between each. -The key elements that will comprise your operational plan and any business logistics. -What roles need to be defined in your Management section. -The preferred formats and metrics to use in your business capitalization (initial funding) section. -How to lay out your financial plan, both for your business and your personal finances. Please know fat was trimmed from every section of this book to ensure you can get through it and understand the key principles quickly and move on to actually creating your own plan. Only the critical elements were left in, with additional explanation added at key junctions to ensure comprehension. Whether you're venturing out for your first time as an entrepreneur, or you're a seasoned veteran looking for a no-nonsense way to manage the planning process for your next venture, 24 Hour Business Plan Template belongs on your tool belt.

    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

    When we listen, we can notice that there are seven main lessons he encourages for people to learn. By learning and implementing these lessons and habits into your everyday life, you can increase your likelihood of achieving your goals and manifesting your dreams into reality. These habits work in both your personal life, as well as your career life, and will assist you in making the most of any opportunity. It is important to realize that you must work simultaneously on your personal and business lives to achieve success in either, because as Anthony says: “Success without fulfillment is failure.” You cannot truly succeed in one, if you are unhappy and failing within’ the other.