Book picks similar to
Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget by Aashish Chopra
non-fiction
business
marketing
biz
Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar
John Jantsch - 2014
The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”
Why You Need to Start Network Marketing: How to Remove Risk and Have a Better Life
Keith Schreiter - 2016
Discover the real reason why people around the world are adding network marketing to their lives. In this book you will learn: * Why network marketing is a natural thing for us to do. * How to present network marketing so that prospects "get it." * The real power behind our business. * Why jobs are nice, but risky ... and what we can do about it. * How to take a different view of the big picture. * Chances of failure and the absence of guarantees. * Understanding wealth ... and being broke. * The easiest way to spread your message. Short, compact, and to the point. A fast read, and a faster life-changer. Here is your chance to see what others see. Scroll up and get your copy now!
The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
Joey Reiman - 2012
Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself what gets me up in the morning? instead of what keeps me up at night?
Pandeymonium: Piyush Pandey On Advertising
Piyush Pandey - 2015
You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
The Mousedriver Chronicles: The True- Life Adventures Of Two First-time Entrepreneurs
John Lusk - 2002
To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."
I Used to Know That: Stuff You Forgot from School
Caroline Taggart - 2008
A light-hearted and informative reminder of all the things that we learnt in school but have since become relegated to the backs of our minds, I Used to Know That features hundreds of important snippets of wisdom, facts, theories, equations, phrases, rules and sayings. A practical guide to turn to when an answer is eluding you, when helping a child with homework or preparing them for the new school year, or maybe just to brush up on trivia for the pub quiz. I Used to Know That covers English Language and Literature, Mathematics, Biology, Chemistry, Physics, History, Geography and General Studies, so never again will you find yourself stumped!
Exactly How to Sell: The Sales Guide for Non-Sales Professionals
Phil M. Jones - 2018
No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.
Who Gets What — and Why: The New Economics of Matchmaking and Market Design
Alvin E. Roth - 2014
If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.Alvin E. Roth is one of the world’s leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What — And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.
The New Hustle: Don’t work harder, just work better
Emma Isaacs - 2021
But on the back of the pandemic, entrepreneur and Business Chicks founder Emma Isaacs believes the hustle is now dead. Moreover, traditional ways of working - long commutes, unproductive meetings and outdated systems of bureaucracy - actually don't work at all.Emma believes we don't have to work harder; we just need to work better. In fact, we can slash our hours, take shortcuts and still get more done - without feeling depleted. By becoming more intentional and reimagining the way we work, we can rewrite the old work rules and reinvigorate our lives.The New Hustle condenses Emma's wisdom into 77 anti-rules for maximum dip-in-and-out efficiency. Drawing inspiration from her team, the member of Business Chicks and the many entrepreneurs and leaders who have graced the Business Chicks stage - from Elizabeth Gilbert to Simon Sinek - she guides us towards embracing radical flexibility, making quick decisions and working smarter, from the emails we craft to the talent we recruit . . . and say no to the things that don't matter, so we can say yes to the things that do.Written with humour, insight and a serving of tough love, The New Hustle is your go-to for more productive, creative and meaningful work by one of Australia's most unconventional and effective entrepreneurs: a bestselling author, mum of six - and a woman determined to start an anti-hustle revolution.Praise for The New Hustle'For anyone who's committed to becoming their best self at work and in life.' - Marie Forleo'Refreshingly original. Makes so much bloody sense!' - Lisa WilkinsonPraise for Emma Isaccs'Emma has an inexhaustible joie de vivre, and she delivers an intelligent guide for a new way of working.' - Diane von Furstenberg'Emma Isaacs is a delight. She is kind, and she is smart, and she is grounded, and she is brave and she is funny.' - Elizabeth Gilbert
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Scott Goodson - 2012
It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.
How to Shoot Like a Navy SEAL: Combat Marksmanship Fundamentals
Chris Sajnog - 2013
Is your aim good enough to guarantee your family’s safety? How to Shoot Like a Navy SEAL teaches gun owners and their families the same deadly effective techniques the author used to create the world’s deadliest snipers. The book is designed to give you the most powerful methods in easy-to-follow instructions. When the book temporarily went out of print, new paperback copies were selling for as much as $3495.00! Now you can save over $3,475.03 on this life-saving knowledge, with the security of knowing that it works -- for both Navy SEALs and responsible gun owners like you. A retired US Navy SEAL and bestselling author, Chris Sajnog was hand-selected to develop the entire US Navy SEAL Sniper training program. Now, you can use these world-class techniques to master your weapon and protect your family. How to Shoot Like a Navy SEAL also comes with exclusive access to 12 online instructional video lessons filmed just for this book – no other shooting book offers you this! Watch Chief Sajnog show you his proven methods, and read detailed explanations in this book packed with Navy SEAL training in just 114 easy pages packed with crucial weapons knowledge. Chief Sajnog doesn’t waste time showing you “cool moves” or “fancy footwork.” He gets down to the fundamental skills that separate US Navy SEALs from everyone else, and shows you how to use them in simple, step-by-step instructions. Here’s what you’ll learn: ● How to find the right positions for you -- not the cookie-cutter methods that only work for some people -- so you can maximize your aim with as little effort as possible. ● Simple training exercises you can do right now, at home, without having to spend 1,000’s of dollars at the shooting range. ● How to boost your accuracy by up to 95% -- using the “Navy SEAL focus” technique that you can master in just minutes. ● Chris Sajnog’s “SEAL 7”: 7 super-simple steps that will completely change the way you shoot… so you can hit your mark every time. ● The SEAL Sniper Trick that you can start using today, allowing you to instantly hit targets at twice the distance. ● Why the aiming technique you were taught is completely wrong -- and how you can fix it instantly. ● Plus… how to do all of this safely, without risking harm to your family. Protect your loved ones, your country, and yourself, with the firearms techniques developed by the mastermind behind the US Navy SEAL Sniper training program and one of the most respected firearms trainers in the world, Chris Sajnog.
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Scott Belsky - 2010
Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.
Dr. and Mrs. Guinea Pig Present the Only Guide You'll Ever Need to the Best Anti-Aging Treatments
Terry Dubrow - 2016
There are treatments available that can halt, and in some cases, even reverse the aging process.But how do you know what treatments are best for you? Which of the hippest, hottest, and newest are fabulously effective and which are nothing more than new-age snake oil? Let us be your guides. Dr. and Mrs. Guinea Pig Present The Only Guide You'll Ever Need to the Best Anti-Aging Treatments will outline all the best techniques and treatments, from the so-new-you-haven t-heard-of-them-yet to the tried-and-true; from the perfectly legal to the are-you-trying-to-get-me-arrested; from the simple to the outrageous; and from the cheapest drugstore creams to the most complicated surgeries. We will provide you with the information and research you need to create your own, unique anti-aging plan to look and feel your best forever!"
How to Start a Blog Today: A Free Step-by-Step Beginner’s Guide to Create a Blog in 20 minutes
Scott Chow - 2017
The entire process is explained in simple, easy to understand terms, so you can create a great blog without any technical knowledge. First, you will learn the basic process of WordPress blogging, which is the free software your blog will be built with. Once that is done, you will move on to customization of your new blog. The book then ends with chapters on promoting your blog and blogging for profit. In addition, the author offers additional support and updates through his website, free of charge.
India in the Age of Ideas: Select Writings: 2006-2018
Sanjeev Sanyal - 2018
This derives directly from the view that the real world is fundamentally unstable and unpredictable (i.e., it’s not a matter of having a better forecasting model). The best response to such a world, therefore, is to have a good grasp of what is currently happening and to respond quickly and flexibly to the evolving situation.My worldview derives from many sources ranging from religious philosophy and long-range history, to Chaos Theory and Network Theory–with many of them integrated under a broad CAS framework. Some of the foreign writers and thinkers who have influenced me include Friedrich Hayek, Joseph Schumpeter, Daniel Kahneman, Lee Kuan Yew, Nassim Taleb, Karl Popper, Charles Darwin, Sun Tzu, Vidiadhar Naipaul and Jane Jacobs, to name a few. The Indian influences are even more varied and range from ancient texts such as the Ramayana, Mahabharata, and Kautilya’s Arthashastra, to more modern thinkers such as Swami Vivekananda and Sri Aurobindo.