And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule.Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.Simplify. Say less. Get More.

    

    Conscious Robots challenges us to face up to the reality of being human: just because we're conscious doesn't mean we're not robots. So what would we do with free will if we really had it? And how does “being a robot” explain why life, as Buddha suggested, is “inherently unsatisfactory”, despite our luxurious homes, successful careers and loving families? Conscious Robots shows why we’re so convinced that we’re in charge, when we’re really just carrying out our evolved pre-programmed instructions. And reveals the inevitable future, how one day humans will take control of their conscious minds, get happy and stay happy. But it will come too late for you, Dear Reader… so no point buying the book. Unless you’re extremely rich, of course. Then you can pay for the neurochemical research yourself. “Easy to understand and persuasive” “Reminded me of Douglas Adams and Terry Pratchett”

    His reporting about Enron’s bankruptcy and the controversy surrounding it was being used by NPR, he was hot on the trail of a possible connection to an Army Secretary, and he was one of the few reporters granted an interview with Enron President Jeff Skilling. And then it all came crashing down.When Salon was forced to take down Leopold’s article about Army Secretary Thomas E. White’s role in the Enron bankruptcy, his world began to unravel. Ostracized from the mainstream media, slipping into a deep depression, with no prospects on the horizon, Jason Leopold was forced to start from scratch.News Junkie is Jason’s story, an addict to the core, he traded an early life of drugs and crime for the equally addictive world of breaking news. From the top of the reporting world to its dregs and back again, Leopold takes us on a journey through some of the biggest events of the recent past, all the while letting us into his inner struggles.With an unforgettable array of characters, from weepy editors and love-starved politicos to steroid-pumped mobsters who intimidate the author into selling drugs and stolen goods, News Junkie shows how a man once fueled by raging fear and self-hatred transforms his life, regenerated by love, sobriety and a new, harmonious career with the media.

    Erickson's theories in practice, through a series of case studies covering the kinds of problems that are likely to occur at various stages of the human life cycle. The results Dr. Erickson achieves sometimes seem to border on the miraculous, but they are brought about by a finely honed technique used by a wise, intuitive, highly trained psychiatrist-hypnotist whose work is recognized as a major contribution to the field.

    With him when he was captured was his 14-year-old ex-girlfriend Caril Fugate. The question soon arose, was Caril a kidnapped victim, or a heartless accomplice?Appointed to her case, attorney John McArthur initially accepted the assignment out of a sense of constitutional duty. But as he delved deeper, he found that the truth was far more complicated than anyone was letting on. Up against incredible odds, and with a strong conviction of her innocence, McArthur remained with Caril and fought for her freedom for 18 years. For this service, he took no pay, accepting the case pro bono.This book follows the long struggle of McArthur, his partner Merril Reller, and John's son James as they took on the Nebraska legal system and a public that had already determined Caril's guilt before ever hearing a word of testimony. The story continues through all it influenced, such as Stephen King, who became a horror writer because of it, Bruce Springsteen, who wrote a whole album about it, Terrence Malick, Oliver Stone, Martin Sheen, and Peter Jackson, who wrote his first major movie based on the Starkweather-Fugate incident.Pro Bono explores aspects of this incredible story that have never been revealed before, and sheds new light on these terrifying and complex events.

    Chopra has presented to thousands Very few of us are leaders all the time, in everything we do, but all of us can become a leader in specific situations. In a committee, in business, at a social club or at a religious institution, we all find a time in our lives when we can lead. Few people set out knowingly to become leaders, rather they see a need and they find a way of dealing with it, and often others choose to follow their example.  Based on a talk that he has given to more than 60,000 people in at least seven countries, the “LEADERSHIP” mnemonic that Dr. C hopra explains is as follows: L - listen well. E - empathy. A - attitude. D - dreams and decisiveness. E - effectiveness. R - resilience. S - a sense of purpose. H - humility and humor. I - integrity and imagination. P - principles, and willingness to pack other people’s parachutes. Drawing from his experience as Faculty Dean for Continuing Education for Harvard Medical School as well as the writings and lives of great leaders throughout history, this easy-to-read, inspiring book will serve as a reminder and a guide to becoming leaders in our own lives.

    The Greatest Secret of All clearly explains this law of manifestation but then takes it a quantum leap further, revealing what is truly important in life. We have what we need within us to do what we love, to be the people we dream of being, and to become completely fulfilled along the way — to become, as Abraham Maslow put it, self-actualized. We also have the capability, here and now, to create a world that works for everyone. In these pages, you will find the secret to a life of happiness, inner peace, ease, and fulfillment, and the secret that lets each of us contribute to making the world a better place for all.

    Becoming Ageless presents a three-month, detailed diet and exercise plan to create a leaner, more muscular and happier you. Developed by business mogul and fitness buff Strauss Zelnick--founder of the private equity firm Zelnick Media Capital and president and CEO of Take-Two Interactive, the company behind blockbuster video games such as Grand Theft Auto and NBA2K-- the strategies contained in Becoming Ageless are the same tactics that allowed Zelnick to evolve from a skinny, out-of-shape business executive (a workaholic wunderkind who headed the film studio 20th Century Fox in his early 30s) to one of the world's fittest and most physically active executives who reached his best-ever shape in his late 50s! "If you believe my fitness buddies," Zelnick writes, "I have a body that's aging in reverse...And Becoming Ageless is filled with the amazing tips and unique principles you'd find if you trained with me."

    It its first edition, The Winning Brief proved that the key to writing well is understanding the judicial readership. Now, in a revised and updated version of this modern classic, Bryan A. Garner explains the art of effective writing in 100 concise, practical, and easy-to-use sections. Covering everything from the rules for planning and organizing a brief to openers that can capture a judge's attention from the first few words, these tips add up to the most compelling, orderly, and visually appealing brief that an advocate can present.In Garner's view, good writing is good thinking put to paper. Never write a sentence that you couldn't easily speak, he warns-and demonstrates how to do just that. Beginning each tip with a set of quotable quotes from experts, he then gives masterly advice on building sound paragraphs, drafting crisp sentences, choosing the best words (Strike pursuant to from your vocabulary.), quoting authority, citing sources, and designing a document that looks as impressive as it reads.Throughout, he shows how to edit for maximal impact, using vivid before-and-after examples that apply the basics of rhetoric to persuasive writing. Filled with examples of good and bad writing from actual briefs filed in courts of all types, The Winning Brief also covers the new appellate rules for preparing federal briefs. Constantly collecting material from his seminars and polling judges for their preferences, the second edition delivers the same solid guidelines with even more supporting evidence.Including for the first time sections on the ever-changing rules of acceptable legal writing, Garner's new edition keeps even the most seasoned lawyers on their toes and writing briefs that win cases. An invaluable resource for attorneys, law clerks, judges, paralegals, law students and their teachers, The Winning Brief has the qualities that make all of Garner's books so popular: authority, accessibility, and page after page of techniques that work. If you're writing to win a case, this book shouldn't merely be on your shelf--it should be open on your desk.

    The attacks have come not only from traditional conservatives but increasingly from the postmodern left. In this essay, Stephen Hicks presents and dissects the philosophical arguments made by the postmoderns for speech restrictions and responds with a vigorous and updated liberal case for free speech.

    The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”

    AllenDo you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to:* Read people instantly* Make people trust and like you instinctively* Discover persuasion techniques that 99% of people don't even know exist* And persuade anyone to give you almost anything -- anywhere, anytime!You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!"

    Defending yourself from these verbal abusers--calmly, professionally, and successfully--can be crucial to your on-the-job success.Nationally recognized linguistics expert and author Suzette Haden Elgin applies her acclaimed techniques for combating verbal attacks to common workplace situations. Powerful yet unthreatening, her proven strategies will help you recognize and defend yourself from verbal abuse--everything from casual obscenities and racist or sexist language to sarcasm, cutting jokes, and subtle put-downs.Richly illustrated with fully dramatizes scenarios and real-world examples, Dr. Elgin's communication techniques will help you instantly take control of any verbal confrontation. You'll also learn how to avoid "malpractice of the mouth" and sexual harassment; communicate sensitively and clearly with non-native English speakers; and project a strong, straightforward, and trustworthy image.You'll find tips for handling sensitive issues via email and voice mail, advice on meeting the communication challenges that face home-based and virtual businesses, and plenty of "workouts" placed throughout the book to give you valuable opportunities to practice your new skills.The Gentle Art of Verbal Self-Defense at Work is your roadmap through the potentially career-threatening minefields of workplace communication.

    We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you clinch successful deals in business and beyond.This book will inspire you to: Control the negotiation even before you enter the room Understand your counterpart's position and gain their trust Keep your negotiations from becoming confrontations Understand the rules of negotiating across cultures Find ways to expand the pie for all involved Set the stage for a healthy relationship after the ink has dried Know when to walk away from a deal