This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings

    In Heather Ross Prints, a book-and-DVD package, Ross shares reproducible artwork for more than 50 of her most popular prints. She provides step-by-step instructions for 20 craft projects using the prints on the DVD—everything from sea turtle stationery to a shower curtain covered with swirling mermaids. Crafters can use the artwork on the DVD as they wish, printing on fabric, paper, or whatever surface they choose. Plus, Ross teaches her process for designing fabric using Photoshop—a boon to anyone who has ever dreamed of following in her footsteps.

    Even professionals will find ways to update their techniques! This book teaches you everything you need to know about flower arranging including tips on how to buy and care for flowers, how to cut and prepare them, and how to use floral foam, vases, and various other decorative elements in your arrangements. Filled with beautiful photographs and easy-to-follow instructions on how to create over 80 different arrangements, this is the go-to guide to floral design that every flower lover will want to add to their collection.

    challenges designed to really get you to think about your life, your art, yourself. In this book, the authors showcase some of the best challenges from their site along with over 25 new challenges to get your creative juices flowing. And the layouts inspired by the Dares, created by the authors and their amazing contributing artists, are the perfect jumpstart to get you thinking about your scrapbooking in a whole new way.

    Using incredibly easy-to-create textures and a kaleidoscope of colorful imagery, you'll learn to create one-of-a-kind collages with your own unique touch.Claudine Hellmuth shows you how to create amazing textures like layered tissue paper, masking tape texture, dishwasher rinse aid resist, Elmer's Glue-All crackle and more! You'll also learn how to:Add whimsical hand-drawn elements to your artworkExplore the possibilities of printmaking, including the use of a pasta machine!Combine paper and fabric in new and creative waysIncorporate personal imagery into your collage workWhatever your collage experience level, Collage Discovery Workshop: Beyond the Unexpected will unleash the artist within.

    This book features 15 specially designed projects to practice skills, and stitch library, and 350 colour photographs and illustrations, and charts.

    Consider this a superscript above all other entries.”—Booklist. “Encourages those who hesitate to start in on the pristine pages of a nicely bound blank book.... Lively and interesting illustrations make this a good selection for public library collections.”—Library Journal.

    In this, her first book, she recounts how she came to study hundreds of exquisite Japanese stitch patters and then apply her new knowledge to the sock designs showcased here. Whether short or long, fine or bulky, simple or complex, each of the 30 designs in Knitted Socks East and West is named afer an intriguing aspect of Japanese culture. For example, the leg of the Origami crew socks appears to fold in and out; the Sumo slipper socks are named after the heavy, organic movement of the cables in their thick yarn; and the Ikebana knee socks highlight a textural floral design. Step-by-step text and easy-to-read charts are included for each design, along with illustrated directions for the Japanese stitchwork introduced in the projects.

    Her whimsical illustrations are known for their offbeat color combinations, artful arrangements and endearing quirkiness. In this book, you'll learn how to partner with the wonderfully spontaneous medium of watercolor to create your own brand of magic. Start by creating a handmade journal, then follow exercises and start-to-finish projects to fill it with illustrations that are small in size but big on color. Along the way, Danielle shares her fresh takes on color theory, perspective, composition and more. Designed to get your brush moving, this book makes practice feel like play. It's a one-of-a-kind journey for any artist wishing to tap into the utter joy of watercolor painting and make it a cherished part of your daily life. Inside you'll find: Imaginative techniques that help you override perfectionist tendencies while making the most of watercolor's unpredictable nature An inventive approach (using scraps of paper, ribbon and other ephemera) for more creative color choices A simple strategy that makes drawing new subjects less intimidating and more fun Sweet ways to add hand lettering to your artwork Inspirational exercises that make finding subjects to paint as easy as A-B-C "Don't underestimate the giddiness you feel when you mindlessly grab a color and mix it with another and create the most beautiful wash ever!" --p43

    White takes the reader step by step through the process of making natural soaps for family, friends, and for profit. Easy to understand and master. This second edition includes extended directions for first time soap makers, new recipes, how to make soap in small and large batches and a guide to using essential oils. Includes tips and advice for how to cut and cure soap, how to sell your soaps, packaging and labeling, and how to set up at a craft fair or market. Over 45 soap recipes from luxurious to economical.

    In Uncommon Crochet, designer Julie Armstrong Holetz applies new ideas and unconventional materials--like wire, raffia, jute, sisal, recycled belts, fabric strips, and felted beads--to twenty-five patterns for bins, baskets, totes, handbags, clutches, jewelry, and more. Step-by-step instructions, detailed how-to photographs, and essential advice about creativity, design, and experi-mentation encourage you to play with fiber, add funky embellishments, and use your creative spirit to customize any pattern--even the ones in this book! From practical containers like Red's Goodie Basket (a stylish home for your WIP--works in progress) and Vintage Satchel (a sturdy retro messenger bag) to just plain fun projects like Petite Fleur Vases (tiny bud vases that hold water) and Sushi (crocheted California rolls, anyone?), Uncommon Crochet offers fresh twists on old-school techniques that turn simple projects into gift-worthy creations.

    From basic cross-stitch and chain stitch to more complicated couching, laid work, and drawn thread work, this is the stitch bible for embroiderers wishing to improve their technique and add new dimensions to their work. Stitches are arranged according to their use, including outlines, filling stitches, isolated stitches, motifs, edgings, hems, insertions, flat stitches, backgrounds, and textures. Concealed spiral binding allows embroiderers to read and practice simultaneously.- 200 photographed stitches accompanied by 400 illustrations- Stitch selector for easy reference to all 200 stitches- Glossary of embroidery stitches and techniques

    The pattern techniques are simple, and the supplies you’ll need are easy to find: T-shirts, scissors, sewing needle, and thread. The difficulty of each project is rated from 1 to 4, and none take more than 30 minutes to create. You’ll never look plain wearing a T-shirt and jeans again.

    You must first approach the subject with the proper sense of perception, with the ability to visualize the finished print before you commit a scene to pixels, but still be flexible and spontaneous. Master Fine Art photographer Vincent Versace has spent his career learning and teaching the art of perception and how to translate it into stunning images. In Welcome to Oz,  he delves into what it means to approach digital photography cinematically, to use your perception, your camera, and Photoshop to capture the movement of life in a still image. Features: Adapt your workflow to the image so you always know how best to use your tools Turn a seemingly impossible photographic scenario into a successful image Practice “image harvesting” to combine the best parts of  many captures to create an optimum final result Create black and white prints that have the look, feel and “richness” of traditional silver prints without ever leaving the RGB color space 224 pages.

    Packed with wonderfully eclectic examples, this book explores the intriguing creative possibilities of bookmaking as a modern art form, including a wide range of bindings, materials, and embellishments. Featured techniques include everything from Coptic to concertina binding, as well as experimental page treatments such as sumi-e ink marbling and wheat paste. In addition to page after page of inspiration from leading contemporary binderies, Little Book of Bookmaking includes a practical section of 21 easy-to-follow illustrated tutorials.