Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ..... Page 159How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ..... Page 28A High School Kid Built a Business and Earned More Than His College Professors ..... Page 32A Direct Sales Process That Turned Into an Info-Business ..... Page 35The 40 Ways to Make Money With Information Products ..... Page 41The Quick Way to Determine the Selling Price of Information Products .... Page 43How Simple Changes Multiplied a Product's Sales Price 4Times .... Page 51How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office .... Page 53Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business .... Page 59What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies .... Page 62How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business .... Page 72Someone Who Teaches Men How to Get Women to Approach Them for Dates .... Page 76An Australian Built a Business Teaching Salons How to Book More Appointments, and He's Never Owned a Salon Before .... Page 81How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig .... Page 89How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle .... Page 101What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year .... Page 149What to Say to Get Customers to Believe That You Really Do Offer High Quality Products .... Page 121Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    Written for aspiring authors, previously published authors, and independent publishers, it explains the ever-shifting publishing landscape and helps indie authors understand that they're up against the status quo, and how to work within the system but also how to subvert the system in order to succeed. Publishing expert and independent publisher Brooke Warner is fearless in her critique of an industry that's lost its mandate, and in so doing has opened the door wide for indie publishers to thrive. While she does not shy away from calling out the bias against indie authors, she also asserts that it's never been a more exciting time to be in book publishing--and her passion and enthusiasm are contagious. "If you're going to green-light your work, you have to wow," Warner writes. But to surpass expectations, you also need to be a student of publishing and to be able to hold your own with book buyers, event coordinators, librarians, wholesalers, distributors, and reviewers. Green-Light Your Book seeks to equip authors and publishers with the language, knowledge, and skill sets they need to play big.

    Let him show you exactly how to craft the copy you need to hook new readers. After writing hundreds of book descriptions for other authors and helping thousands with informative training, Bryan has learned what all the best book synopses have in common. Through easy-to-follow tips and helpful examples in a variety of genres, How to Write a Sizzling Synopsis gives you the tools you need to get a steady stream of online book browsers to click the Buy button every single day. In this book, you’ll discover: How to simplify your plot to create a short, engaging synopsis Why using certain words can make customers fall in love with your story How to shed unnecessary subplots and make writing your blurb a joy instead of a chore The step-by-step system for writing and editing your synopsis for rhythm, momentum, and clarity Why you need a synopsis cliffhanger, and much, much more! Finally, you no longer have to take on the challenge of copywriting alone. With a more intriguing synopsis in place, all your future promotions, ads, and marketing campaigns can perform significantly better. You want more readers to buy your books, and Bryan’s system is a great way to make it a reality. If you like detailed writing guides, plenty of examples, and a touch of humor, then you’ll love Bryan Cohen’s look behind the scenes at how he creates copy that sells. Buy How to Write a Sizzling Synopsis today to get new readers excited to buy your books!

    But what does digital mean really, for agents, publishers, and most of all, for authors? What will the industry look like tomorrow, and what should authors be doing to properly position themselves today?Examining the history and mechanics of the publishing industry as it exists today, the way the digital revolution reflects recent events in Egypt and the Maghreb, and a completely inappropriate YouTube video featuring a randy monkey and an unlucky frog, bestselling authors (and friends) J.A. Konrath and Barry Eisler show in this 35,000 word online discussion that digital isn't just the future, it's right now. Konrath, a pioneer in self-publishing, is now making over a half-million dollars a year through his self-published books, and Eisler just turned down a half-million dollar deal from one of the Big 6 NYC publishers to self-publish his latest novel. To find out why and what it all means for you, read on.Please feel free to repost all or any portion of this discussion with attribution and a link back to the authors. About the authorsJoe Konrath is the author of more than twenty novels and hundreds of short stories, written under the names J.A. Konrath (the Lt. Jacqueline "Jack" Daniels series), Jack Kilborn (Afraid, Trapped, Endurance, Draculas), and Joe Kimball (Timecaster.) Joe has a lot of names, apparently. He began self-publishing on Kindle in April, 2009. As of March, 2011, he's sold over 200,000 ebooks. On his blog, A Newbie's Guide to Publishing, he has chronicled his writing journey.Barry Eisler spent three years in a covert position with the CIA's Directorate of Operations, then worked as a technology lawyer and startup executive in Silicon Valley and Japan, earning his black belt at the Kodokan International Judo Center along the way. Eisler's bestselling thrillers have won the Barry Award and the Gumshoe Award for Best Thriller of the Year, have been included in numerous "Best Of" lists, and have been translated into nearly twenty languages. The first book in Eisler's John Rain series, Rain Fall, is now a minor motion picture (kidding, it’s reasonably major) starring Gary Oldman. Eisler lives in the San Francisco Bay Area and, when he's not writing novels, blogs about torture, civil liberties, and the rule of law. You can find out more on his website, friend him on Facebook, and follow him on Twitter. He was also in the movie Freakonomics, which he forgot to tell Joe.

    But, after developing the indie author mindset, he was earning $3,500 a day within a matter of weeks.The Indie Author Mindset shows you how simply changing your way of thinking about your writing business can revolutionise your career. Using Adam's personal experiences and examples, you'll be able to think differently about the business side of your writing career and lay down the foundations for long-term success.In The Indie Author Mindset, you'll discover: How to decide who to listen to — and who not to listen to How to unlock the power of residuals How to create more than half a dozen income streams from one book Lessons and advice from Bryan Cohen, David Gaughran, Brian Meeks and Mark Dawson Why almost every writer misunderstands profit and is doing advertising wrong And much, much more! This life-changing book is the motivational kick-up-the-backside all authors need. If you like a non-fiction book with a personal touch, practical tips you can apply every day and all the motivation you need to kick your career on to the next stage, The Indie Author Mindset is for you.

    A number of writers are now making a living publishing their own ebooks. Most, however, are finding the results disappointing. Usually this comes from the lack of a coherent publishing strategy.It's too bad, because the right approach can greatly increase the odds that a writer will realize significant returns over the course of a lifetime. In Self Publishing Attack! you'll get a simple yet powerful plan for creating an increasing stream of revenue publishing ebooks--and keeping it flowing for as long as you write.This is not a technical, how-to-upload manual. Instead, Self Publishing Attack! provides you with a strategic and businesslike program for long-term publishing success. You'll learn:* The single most important secret for ironclad profitability * Step-by-step instructions for generating marketing copy * How to think like a publisher so your ebooks are discovered in a crowded marketplace* Insider tips for writing books that sell, both fiction and non-fiction* How to avoid the most common design mistakes* The keys to an effective marketing campaignAnd more.From #1 bestselling writing coach James Scott Bell, author of Plot & Structure, Writing Fiction for All You're Worth and The Art of War for Writers, comes a practical, experience-tested method for cashing in on the amazing new opportunities in self-publishing. "As an author with over eighty published books, I'm always interested in learning new strategies to give my older/out-of-print titles new life. In this e-driven age, getting those books onto Kindle, Nook, and so on is critical. Kudos to James Scott Bell for giving me the tools I need to see that happen successfully!" -- Janice Hanna Thompson, author of The Director's Cut

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    He's launched dozens of bestselling books, many to the top of the New York Times and Wall Street Journal bestseller lists. In fact, at one point he 5 clients on the New York Times bestseller list at the same time.He has also worked with many new authors getting their first books off the ground and helped them to successfully launch their books as well.In each of these launches, he used the same underlying framework: Sell to fans. Encourage sharing. Influencer outreach. In Book Launch Blueprint, you learn how each of these steps work and how you can apply it to your next book launch.

    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    Even so, many writers are stymied in getting their books published, never mind gaining significant attention for their ideas—and substantial sales. This is the book editors have been recommending to would-be authors. Filled with trade secrets, Thinking Like Your Editor explains:• why every proposal should ask and answer five key questions;• how to tailor academic writing to a general reader, without losing ideas or dumbing down your work;• how to write a proposal that editors cannot ignore;• why the most important chapter is your introduction;• why "simple structure, complex ideas" is the mantra for creating serious nonfiction;• why smart nonfiction editors regularly reject great writing but find new arguments irresistible.Whatever the topic, from history to business, science to philosophy, law, or gender studies, this book is vital to every serious nonfiction writer.

     (Note: both books (1) How to Write Descriptions of Eyes and Faces and (2) How to Write Descriptions of Hair and Skin are now available in a single, unabridged volume for readers interested in both buying both books together at a cheaper price than buying them individually: How to Write Descriptions of Eyes, Faces, Hair, Skin. ASIN: B00670OUGW.) Here, you get more help than you could possibly imagine on describing eyes and faces. Each section centers on a type of description, such as Eye Color (for example, "Crystal blue eyes"), or Appearance of the Eye (for example, "Beady eyes," or "Bedroom eyes"), or Actions Involving the Eyes (for example, "Darting eyes" or "Gawking"). Each section lists its descriptive terms alphabetically with full explanations. You can read the lists to learn new terms, or you can look up a specific term. The eye section starts with the location of colors in the iris. Through examples, you learn how physical description starts with an accurate, detailed picture of everything you see, which you condense for your fiction. You learn about the appearance of the eyes, actions involving the eyes, and how to describe eyelids, eyebrows, and eyelashes. All of this leads into more than 2,000 words explaining 82 different color names to assign to eyes that are black, blue, brown, gray, green, hazel, or violet. The face section shows how to describe facial shapes, forehead, ears, cheekbones, nose, lips, chin, and facial hair, if any. You learn about facial expressions, such as simpering or sneering, and things like the differences between a frown and a scowl. You also get a section on how the face shows different emotions. For example, you can look up "Anger" and read about common physical signs of anger such as blood rising beneath the skin, the forehead tightening, the eyes narrowing, and the nose wrinkling in disgust. Who may benefit from this book? Anyone who wants a quick prompt or idea so as not to lose his writing momentum. Readers for whom English is a second language may enjoy the in-depth explanations of American English terms. Authors in genres that demand much physical description (for example, fantasy fiction and romance fiction) may also find this book useful. How to Write Descriptions of Eyes and Faces is about 15,000 words in total. Thank you for reading.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Hejinian's important collection of poetry from 1978, available again.

    Whether you pursue traditional or indie publishing success, you need to know the pitfalls and traps that undermine many writers' careers. In this WMG Writer's Guide, USA Today bestselling author and former publisher Dean Wesley Smith addresses the ten most damaging myths that writers believe in modern publishing. Topics Include: Right vs. Wrong Writing Speed Rewriting Agents Books as Events Quality Writing to Trends Making Money Writing is Hard Career Killers