Book picks similar to
Excellence in Public Relations and Communication Management by James E. Grunig
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public-relations
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non-fiction
Basic Business Communication
Raymond V. Lesikar - 1979
This latest edition examines current technologies including wireless, Net meeting, and Web-based research. A stimulating CDROM features video clips demonstrating good and bad communication, useful writing templates, and more.
Earn It!: Know Your Value and Grow Your Career, in Your 20s and Beyond
Mika Brzezinski - 2019
The whirlwind of job applications, interviews, follow-up, resume building, and networking is just the beginning. What happens after you've landed the job, settled in, and begun to make a difference-where do you go from here? What if you feel stuck in what you thought would be your dream profession? New York Times bestselling author Mika Brzezinski and producer Daniela Pierre-Bravo provide an essential manual for those crucial next steps. Earn It! is a practical career guidebook that not only helps you get your foot in the door; it also shows you how to negotiate a raise, advocate for more responsibility, and figure out whether you're in the career that's right for you. A blueprint for your future success, Earn It! features insightful and inspiring interviews with leaders in media, fashion, and business, recruiters, HR, execs, and kickass young female entrepreneurs like Danielle Weisberg and Carly Zakin of theSkimm, Vimeo CEO Anjali Sud, and Jane Park, founder of the cosmetic subscription company Julep
Integrated Advertising, Promotion and Marketing Communications
Kenneth E. Clow - 2001
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Be a People Person
John C. Maxwell - 1989
Being a leader means working with people, and that's not always easy! Interpersonal relationships can make or break a leader-whether in the office, the church, or elsewhere.
QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life
John G. Miller - 2004
No organization—or individual—can successfully compete in the marketplace, achieve goals and objectives, provide outstanding service, engage in exceptional teamwork, or develop people without personal accountability. John G. Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the power of personal accountability. In QBQ! The Question Behind the Question®, Miller explains how negative, ill-focused questions like “Why do we have to go through all this change?” and “Who dropped the ball?” represent a lack of personal accountability. Conversely, when we ask better questions—QBQs—such as “What can I do to contribute?” or “How can I help solve the problem?” our lives and our organizations are transformed.THE QBQ! PROMISEThis remarkable and timely book provides a practical method for putting personal accountability into daily actions, with astonishing results: problems are solved, internal barriers come down, service improves, teams thrive, and people adapt to change more quickly. QBQ! is an invaluable resource for anyone seeking to learn, grow, and change. Using this tool, each of us can add tremendous worth to our organizations and to our lives by eliminating blame, victim-thinking, and procrastination. QBQ! was written more than a decade ago and has helped countless readers practice personal accountability at work and at home. This version features a new foreword, revisions and new material throughout, and a section of FAQs that the author has received over the years.
Relational Intelligence: The People Skills You Need for the Life of Purpose You Want
Dharius Daniels - 2020
Using Jesus's relational framework for choosing the twelve disciples, this book gives you the tools you need to define, discern, align, assess, and activate your relationships to unlock your greatest potential. Years of ministry leadership experience have taught Dr. Dharius Daniels that there's no such thing as a casual relationship. All of our relationships either push us forward into our God-given purposes or hold us back from who we're meant to be. If you're serious about taking your life to the next level, you should be serious about taking your relationships to the next level, too.Scripture gives us a blueprint for the way relationships should be managed, and this blueprint helps us construct and grow relationships that are fruitful. It tells us that our spiritual, physical, financial, emotional, and professional progress is greatly impacted by who we allow to be a part of our lives and what part we allow them to play. Relational Intelligence reminds us that with our destiny on the line, relationships are too consequential to nonchalantly roll the dice in managing them.Daniels shows us that relationships were part of God's design, and when we understand and apply what God has to say about them, we can finally learn to:Reflect on the people that God has placed in our livesAvoid unnecessary relational turmoilBe intentional in each of our relationshipsAccomplish our God-given purposeWhen your purpose is on the line, the cost of relational unintelligence is too great to pay. Join Daniels as you uncover the secret to gaining the relational intelligence you need to build the purposeful life that you want.
Guide to Managerial Communication (Guide to Business Communication Series)
Mary Munter - 1982
Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.
No-Fail Communication
Michael Hyatt - 2020
What if communication was your superpower? What if every member of your team had perfect clarity about your intentions and expectations? And what if you had perfect insight into theirs? What if you and your team said yes only to things that moved your business forward and were skilled at saying no to everything else? What if every meeting, every email, and every project plan left no doubt about about the intended outcome? What if you and your team could communicate as effectively when working remotely as you do in person?How would that change the culture of your business? What would it do for the morale of your team?That's a picture of clarity that will transform your workplace, and No-Fail Communication can make that a reality for you and your team.
Move up
Clotaire Rapaille - 2013
Si todos debemos movernos para sobrevivir, vale la pena preguntarse: ¿qué factores de nuestro entorno nos impulsan a movernos y cuáles, por el contrario, nos detienen? ¿Por qué algunas personas tienen la oportunidad de moverse hacia donde quieren y otras no? ¿Por qué ciertas sociedades evolucionan y otras no? Para responder a estas interrogantes, los autores del libro estudiaron los códigos culturales y el comportamiento Bio-Lógico de 71 países para desarrollar un índice de que permite medir la movilidad social dentro de estas sociedades.Andrés Roemer y Clotaire Rapaille señalan que las culturas más exitosas son aquellas que han sabido preservar los mejores aspectos de su tradición, al mismo tiempo que han estado dispuestas a innovar y buscar nuevos horizontes. Se trata de sociedades abiertas al cambio y sin temor al statu quo. Otra clave del éxito evolutivo de las sociedades es el equilibrio entre el aspecto biológico (determinado por cuatro factores: supervivencia, sexo, seguridad y superación) y el aspecto cultural. El reto, concluyen los autores, es aprender a armonizar nuestros instintos (nuestro cerebro reptiliano) con nuestras emociones (nuestro cerebro límbico) y nuestra lógica (el neocórtex).ENGLISH DESCRIPTION If we all know we must move to survive, shouldn’t we ask ourselves which factors in our environment propel us and which halt us? Why do certain societies evolve while others don’t? In this book, Andrés Roemer and Clotaire Rapaille point out that the most successful cultures are those that are not afraid of the status quo: they have learned to preserve the best qualities of their traditions while being open to innovation and to uncovering new horizons. Another key to the success of these societies is the equilibrium between biological and the cultural aspects. The challenge is to harmonize our instincts, our emotions, and our logic.
How Cool Brands Stay Hot: Branding to Generation Y
Joeri Van Den Bergh - 2011
Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/
Count It All Joy
Helen Roseveare - 2018
At the end of her life, the reasons for many of her own trials have become clear and joy comes easily. But Roseveare prods herself and her reader to learn to be obedient in the midst of a trial by rejoicing in faith, even if we never understand why God has allowed us to suffer. I am glad that Roseveare left this brief final testament to God's goodness when providence appears to frown. To borrow from the writer of Hebrews: by her faith, she still speaks, even though she is dead.Betsy Childs Howard, Editor at the Gospel Coalition (from book notes)
Rethink Communication: A Playbook to Clarify and Communicate Everything in Your Church
Phil Bowdle - 2019
The church is facing a message delivery problem.The old communication playbook no longer works. What worked before isn’t working anymore. It’s time to rethink communication and leverage the greatest opportunities we’ve ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church—and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget.Communication has been overlooked for far too long in the church. It’s time for that to change. It’s time to rethink communication for the church.
Higher Status: The New Science of Success and Achievement
Jason Capital - 2017
The latest science reveals that the key is High Status—the secret sauce that has enabled the world’s most successful people to achieve the life of their dreams in no time at all. When he was twenty-three, Jason Capital woke up one morning with only twenty-three dollars to his name, feeling stuck and overwhelmed. He realized that he wasn’t going to win the game of life based on what he learned at school and from his parents. But Capital turned it around in less than a year by applying High Status techniques. He’s now the World’s #1 Success Trainer, and with the guidance he provides in this invaluable volume, you too can harness this cutting-edge technology, take control of your own destiny, and become a person of power, influence, and remarkable achievement. In Higher Status, Jason Capital reveals the twelve Honest Signals that make you High Status and how you can apply them in your own life. Whether your ultimate goal is to make millions, find love, or set yourself free, Higher Status is your essential step-by-step guide to becoming the most successful person in the room.
Let The Universe Help You!: How to Get All The Money That You Want In An Honest And Fulfilling Way (Manifestation the subconscious mind Book 1)
M. Alexander - 2016
The door of opportunity has opened for you to discover how GOD or the universe can help you toattract all the money that you want! It is time for you to learn about the universal laws and principles that have created millions of millionaires from all over the world. After reading this book, the “secret” that these people have used generate wealth in their lives will no longer be a secret for you. What you will learn from this book: • Discover how your view of money affects your attainment of it. • Learn how to tune into wealth and attract it to you. • Discover effective techniques that will help you think positive and abundantly. • Learn how to become wealthy. • Discover the Universal Laws that you MUST know if you want to achieve any form of financial success in honest and fulfilling ways. • Learn how to apply the right actions in order to attract more money into your life. • Discover the hidden truth that keeps the masses from living the life of their dreams. • Learn how to have the right attitude to become successful. • Get access to an amazing gift that could change your life! Are you ready to transform your life? If so, what are you waiting for!? Scroll up and SMASH the download button now! You have zero excuses! tags: the law of attraction, positive thinking, wealth mindset, the subconscious mind, money and the law of attraction
Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
Eric Dezenhall - 2014
In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion. In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In Glass Jaw, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as: How there really is no "getting ahead" of a bad story (and other cliches from the media) The perils of navigating the "Fiasco Vortex" The art (and transaction) of the public apology Why a crisis is not an opportunity The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away (not a chance) How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking. From the boardroom to the parenting messaging board, scandals erupt every day. Glass Jaw explains this changing nature of controversy and offers readers counterpunches to best protect themselves.