How to Read and Why


Harold Bloom - 2000
    For more than forty years, Bloom has transformed college students into lifelong readers with his unrivaled love for literature. Now, at a time when faster and easier electronic media threatens to eclipse the practice of reading, Bloom draws on his experience as critic, teacher, and prolific reader to plumb the great books for their sustaining wisdom. Shedding all polemic, Bloom addresses the solitary reader, who, he urges, should read for the purest of all reasons: to discover and augment the self. His ultimate faith in the restorative power of literature resonates on every page of this infinitely rewarding and important book.

Warrior of the Light


Paulo Coelho - 1997
    Every short passage invites us to live out our dreams, to embrace the uncertainty of life, and to rise to our own unique destiny. In his inimitable style, Paulo Coelho helps bring out the Warrior of the Light within each of us. He also shows readers how to embark upon the way of the Warrior: the one who appreciates the miracle of being alive, the one who accepts failure, and the one whose quest leads him to become the person he wants to be.Paulo Coelho is one of the most beloved storytellers of our time. Now, in the long-awaited companion to his first novel, Coelho presents a collection of philosophical stories that will delight and guide seekers everywhere.

Phenomenology of Spirit


Georg Wilhelm Friedrich Hegel - 1807
    It begins with a Preface, created after the rest of the manuscript was completed, that explains the core of his method and what sets it apart from any preceding philosophy. The Introduction, written before the rest of the work, summarizes and completes Kant's ideas on skepticism by rendering it moot and encouraging idealism and self-realization. The body of the work is divided into six sections of varying length, entitled "Consciousness," "Self-Consciousness," "Reason," "Spirit," "Religion," and "Absolute Knowledge." A myriad of topics are discussed, and explained in such a harmoniously complex way that the method has been termed Hegelian dialectic. Ultimately, the work as a whole is a remarkable study of the mind's growth from its direct awareness to scientific philosophy, proving to be a difficult yet highly influential and enduring work.

De Profundis


Oscar Wilde - 1897
    Wilde wrote the letter between January and March 1897; he was not allowed to send it, but took it with him upon release. In it he repudiates Lord Alfred for what Wilde finally sees as his arrogance and vanity; he had not forgotten Douglas's remark, when he was ill, "When you are not on your pedestal you are not interesting." He also felt redemption and fulfillment in his ordeal, realizing that his hardship had filled the soul with the fruit of experience, however bitter it tasted at the time.

One Small Step Can Change Your Life: The Kaizen Way


Robert Maurer - 2004
    Rooted in the two thousand-year-old wisdom of the Tao Te Ching--"The journey of a thousand miles begins with a single step"--Kaizen is the art of making great and lasting change through small, steady increments. Kaizen is the tortoise versus the hare. Kaizen is the eleven Fortune 500 companies that significantly outperformed the market through moderate, step-by-step actions. Kaizen is losing weight not by a crash diet (which more often than not crashes) but by eating one bite less at each meal--then, a month later, eating two bites less. Kaizen is starting a life-changing exercise program by standing--just standing--on a treadmill for one minute a day. Written by an expert on Kaizen--Dr. Robert Maurer, a psychologist on the staff at the UCLA medical school who speaks and consults nationally--"One Small Step" is the gentle but potent way to effect change. Beginning by outlining the all-important role that fear plays in all types of change--and Kaizen's ability to circumvent it--Dr. Maurer then explains the 7 Small Steps: how to Think Small Thoughts, Take Small Actions, Solve Small Problems, and more. He shows how to perform mind sculpture--visualizing virtual change so that real change comes more naturally. Why small rewards motivate better than big rewards. How great discoveries are made by paying attention to the little details most of us overlook. Hundreds of examples of Kaizen at work grace the book, as well as quotes from W. Edwards Deming (who brought Kaizen to Japanese industry), Peter Drucker, coach John Wooden, and others.

The Art of Public Speaking


Dale Carnegie - 1915
    Practice, practice, practice. And while you're at it, assume the positive. Have something to say. Forget the self. Cast out fear. Be absorbed by your subject. And most importantly, expect success. "If you believe you will fail," they write, "there is hope for you. You will." DALE CARNEGIE (1888-1955), a pioneer in public speaking and personality development, gained fame by teaching others how to become successful. His book How to Win Friends and Influence People (1936) has sold more than 10 million copies. He also founded the Dale Carnegie Institute for Effective Speaking and Human Relations, with branches all over the world. JOSEPH BERG ESENWEIN (1867-1946) also wrote The Art of Story-Writing, Writing the Photoplay (with Arthur Leeds), and Children's Stories and How to Tell Them.

Pragmatism: A New Name for Some Old Ways of Thinking


William James - 1907
    Peirce's theories of pragmatism as a basis for his own conception of that influential philosophy. For James, this meant an emphasis on "radical empiricism" and the concept that the meaning of any idea — philosophical, political, social, or otherwise — has validity only in terms of its experiential and practical consequences. James propounded his theories of pragmatism in this book, one of the most important in American philosophy. In a sense, he wished to test competing systems of thought in the "marketplace of actual experience" to determine their validity, i.e. whether adopting a particular philosophical theory or way of looking at the world makes an actual difference in individual conduct or in how we perceive and react to the varieties of experience. In these pages, James not only makes a strong case for his own ideas, but mounts a powerful attack against the transcendental and rationalist tradition.For anyone interested in William James or the history of American philosophical thought, Pragmatism is an essential and thought provoking reference. In this handy, inexpensive edition, it will challenge and stimulate any thinking person.

The Tipping Point: How Little Things Can Make a Big Difference


Malcolm Gladwell - 2000
    Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

Emotional Intelligence: Why It Can Matter More Than IQ


Daniel Goleman - 1995
    Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart. The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.From the Trade Paperback edition.

The Essays


Francis Bacon
    A scholar, wit, lawyer and statesman, he wrote widely on politics, philosophy and science - declaring early in his career that 'I have taken all knowledge as my province'. In this, his most famous work, he considers a diverse range of subjects, such as death and marriage, ambition and atheism, in prose that is vibrant and rich in Renaissance learning. Bacon believed that rhetoric - the force of eloquence and persuasion - could lead the mind to the pure light of reason, and his own rhetorical genius is nowhere better expressed than in these vivid essays.

The Storytelling Animal: How Stories Make Us Human


Jonathan Gottschall - 2012
    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over


Jack Schafer - 2015
    As a Special Agent for the FBI’s National Security Division’s Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), “spot the lie” both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

The Art of Logic in an Illogical World


Eugenia Cheng - 2018
    Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic--for example, emotion--is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.

The Chomsky-Foucault Debate: On Human Nature


Noam Chomsky - 1974
    In 1971, at the height of the Vietnam War and at a time of great political and social instability, two of the world's leading intellectuals, Noam Chomsky and Michel Foucault, were invited by Dutch philosopher Fons Edlers to debate an age-old question: is there such a thing as "innate" human nature independent of our experiences and external influences? The resulting dialogue is one of the most original, provocative, and spontaneous exchanges to have occurred between contemporary philosophers, and above all serves as a concise introduction to their basic theories. What begins as a philosophical argument rooted in linguistics (Chomsky) and the theory of knowledge (Foucault), soon evolves into a broader discussion encompassing a wide range of topics, from science, history, and behaviorism to creativity, freedom, and the struggle for justice in the realm of politics. In addition to the debate itself, this volume features a newly written introduction by noted Foucault scholar John Rajchman and includes additional text by Noam Chomsky.

Maxims and Reflections


Johann Wolfgang von Goethe - 1833
    Although employed as a Privy Councillor at the Duke of Weimar’s court, where he helped oversee major mining, road-building and irrigation projects, he also painted, directed plays, carried out research in anatomy, botany and optics — and still found time to produce masterpieces in every literary genre. His 1,413 maxims and reflections reveal not only some of his deepest thought on art, ethics, literature and natural science, but also his immediate reactions to books, chance encounters or his administrative work. With a freshness and immediacy which vividly conjure up Goethe the man, they make an ideal introduction to one of the greatest of European writers.