Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    This book is gripping tale for anyone who has been or loves someone who has been recruited into a network marketing business. This well documented book has been utilized by government authorities in both India and the UK to take action against Amway's deceptive business scheme which knowingly has created losses for the majority of all induced to invest.

    But behind the closed doors was a story of drugs, orgies, physical and sexual assault, and constant fear...Book voyeurs who are able to tackle tough subject matter will love this tale." --Kim Cantrell True Crime Book Reviews~~~~~~~~~~BESTSELLING, AWARD WINNING AUTHOR, SHERRIE LUEDER'S GRIPPING TRUE STORY OF A SON AND DAUGHTER'S PAINFUL MEMORIES AND FIGHT FOR SURVIVAL WHILE GROWING UP IN AN ABUSIVE HOME IN THE SUBURBS OF DENVER--THEIR OWN INVESTIGATION INTO THEIR MOTHER'S MYSTERIOUS DEATH--AND RELENTLESS QUEST FOR JUSTICE. This book is the first to explore the mysterious death of Janyce "Janny" Hansen, a former top model from Denver, Colorado. She, along with her husband and children, live in an upscale home in the suburbs. The community sees an affluent, glamorous family. The reality is far different. An abused wife who can't let go. A husband who beats and sexually assaults his adopted children--while running gambling and prostitution businesses from their home. In the early morning hours of September 21, 1984, her husband returns home to discover her lifeless body in his Mercedes convertible parked in the garage--or so he says. Her family is led to believe she committed suicide. Now, 25 years later, her son and daughter set out to prove their mother was killed by her husband, a successful real estate developer rumored to have strong ties to city officials and underworld crime. Many believe the investigation into Janny's death was a cover-up--starting with the coroner's office--and that her husband got away with murder. As their investigation continues, they are led to believe their suspicions are true. Especially, since evidence increases almost daily and points to only one killer--Janny's husband.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Pilates’ and William J. Miller’s first complete fitness writings. It details the exercises, poses, and instructions fundamental to the matwork developed by Joseph and Clara Pilates. Based on his concepts of a balanced body and mind, and drawn from the approach espoused by the early Greeks, these are the exercises that continue to sustain a worldwide revolution in fitness strategies and exercise techniques. Joseph Pilates has been nothing short of revolutionary in his impact on the world of fitness and exercise. Readers will learn and view the original 34 exercises that Pilates taught to his students, many of whom have become exercise gurus in their own right. These carefully designed exercises constitute the results of decades of scientific study and research into the variety of physical ills that upset the balance of body and mind. Practitioners of Pilates’ forms and exercises in the 21st century continue to expand upon this earlier work by presenting a variety of creative new approaches involving circular movements, standing postures, and core strengthening exercises using props such as tubes, weights, poles, bands, magic circles, mini-balls, stability balls, foam rollers, and more.Now included in this Revised Edition are 18 additional pages of explanations of what has transpired since the original 1945 work, along with several photo/text sequences of the latest 21st-century enhancements in the Pilates world. There are new descriptive pages of text that first describe the fitness principles evolved from Pilates’ original Contrology work. This is followed by detailed text describing 21st-century evolutionary developments that present the key dancers, choreographers, and leaders in the Pilates Studio and certifying organizations through the present. This section ends with a discussion of evolutionary props and apparatus developments, plus 21st-century sample exercises drawn from our larger new book, Pilates Evolution for the 21st Century. Following this section are three complete prop-based demonstration exercises that include both photographic sequences (four per exercise) and step-by-step instructions for 21st-century Pilates exercises using the magic circle, elastic resistance, and the small fitness mini-ball.

    A journey of self-realization and renewed assessment of our lives, marked by silly anecdotes, mindless distractions, and everyday truths. This book is a humorous retelling of the author’s personal blunders and mind-boggling human behavior in general, strung together by a series of hilarious open letters. It is a modest pursuit to deliver a little relief, and diversion from the pandemic’s grim realities. It’s also an attempt to reaffirm the need for a good laugh to help deal with the doom and gloom that now surrounds our lives. Each letter picks up a relatable theme of our lockdown life – be it our obsession with baking banana bread, growing out our beards, or finding the fanciest holiday homes in Goa. What comes out, is a light and delightful offering that anyone living in this era shouldn’t miss. “A breezy read that goes well with your evening tea (like Marie Gold) or finds a permanent spot on your nightstand. A perfect picker-upper if you're feeling down, it reminded me of Bill Bryson's 'A Short History of Nearly Everything' and Hugh Prather's 'Notes to Myself'.”- Manish Bhatt, Founder/CCO August Communications“Hits a cord with everyone who has left the rat race of ‘acquiring new skills’. It is honest, straightforward, and downright hilarious. I loved the book. I found it clutter-breaking, relatable and non-preachy.” - Shilpi Agarwal, Blogger @bookgasmicSome important information:o The book is part memoir, part random lists and part mean musings.o It celebrates the ability to find humor in unexpected predicaments and life in general.o It’s a collection of letters addressed to the most unlikely of receivers, filled with pithy observations, irreverent and ruthless humor about the little idiosyncrasies of life in lockdown.o Each of these perfectly bite sized letters are wonderful accompaniments to the massive mood swings that is our reality in the times of corona.o Under no circumstance, this book is to be taken seriously, seriously.Savor this quick pick-me-up with a hot cup, a pinch of salt and a great deal of grins."