They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

    A must-read for concerned citizens” (Library Journal, starred review) from bestselling author Jeremy Scahill and his colleagues at the investigative website The Intercept.Drones are a tool, not a policy. The policy is assassination. But drone strikes often kill people other than the intended target. These deaths, which have included women and children, dwarf the number of actual combatants who have been assassinated by drones. They have generated anger toward the United States among foreign populations and have even become a recruiting tool for jihadists.The first drone strike outside a declared war zone was conducted more than twelve years ago, but it was not until May 2013 that the White House released a set of standards and procedures for conducting such strikes. However, there was no explanation of the internal process used to determine whether a suspect should be killed without being indicted or tried, even if that suspect is an American citizen. The implicit message of the Obama administration has been: Trust, but don’t verify. The Assassination Complex reveals stunning details of the government’s secretive drone warfare program based on documents supplied by a confidential source in the intelligence community. These documents make it possible to begin the long-overdue debate about the policy of drone warfare and how it is conducted. The Assassination Complex allows us to understand at last the circumstances under which the US government grants itself the right to sentence individuals to death without the established checks and balances of arrest, trial, and appeal—“readers will be left in no doubt that drone warfare affronts morality and the Constitution” (Kirkus Reviews).

    His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

    

    Conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. But Beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers who get lots of ground outs. Given this information and a tight budget, Beane defied tradition and his own scouting department to build winning teams of young affordable players and inexpensive castoff veterans. Lewis was in the room with the A's top management as they spent the summer of 2002 adding and subtracting players and he provides outstanding play-by-play. In the June player draft, Beane acquired nearly every prospect he coveted (few of whom were coveted by other teams) and at the July trading deadline he engaged in a tense battle of nerves to acquire a lefty reliever. Besides being one of the most insider accounts ever written about baseball, Moneyball is populated with fascinating characters. We meet Jeremy Brown, an overweight college catcher who most teams project to be a 15th round draft pick (Beane takes him in the first). Sidearm pitcher Chad Bradford is plucked from the White Sox triple-A club to be a key set-up man and catcher Scott Hatteberg is rebuilt as a first baseman. But the most interesting character is Beane himself. A speedy athletic can't-miss prospect who somehow missed, Beane reinvents himself as a front-office guru, relying on players completely unlike, say, Billy Beane. Lewis, one of the top nonfiction writers of his era (Liar's Poker, The New New Thing), offers highly accessible explanations of baseball stats and his roadmap of Beane's economic approach makes Moneyball an appealing reading experience for business people and sports fans alike. --John Moe

    Digging deep into shattering memories, Dallaire has written a powerful story of betrayal, naïveté, racism & international politics. His message is simple, undeniable: Never again. When Lt-Gen. Roméo Dallaire was called to serve as force commander of the UN intervention in Rwanda in '93, he thought he was heading off on a straightforward peacekeeping mission. Thirteen months later he flew home from Africa, broken, disillusioned & suicidal, having witnessed the slaughter of 800,000 Rwandans in 100 days. In Shake Hands with the Devil, he takes readers with him on a return voyage into hell, vividly recreating the events the international community turned its back on. This book is an unsparing eyewitness account of the failure by humanity to stop the genocide, despite timely warnings. Woven thru the story of this disastrous mission is his own journey from confident Cold Warrior, to devastated UN commander, to retired general engaged in a painful struggle to find a measure of peace, hope & reconciliation. This book is a personal account of his conversion from a man certain of his worth & secure in his assumptions to one conscious of his own weaknesses & failures & critical of the institutions he'd relied on. It might not sit easily with standard ideas of military leadership, but understanding what happened to him & his mission to Rwanda is crucial to understanding the moral minefields peacekeepers are forced to negotiate when we ask them to step into dirty wars.

    Collins' research project—more than four years in duration—uncovered five step-wise stages of decline:Stage 1: Hubris Born of SuccessStage 2: Undisciplined Pursuit of MoreStage 3: Denial of Risk and PerilStage 4: Grasping for SalvationStage 5: Capitulation to Irrelevance or DeathBy understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.Great companies can stumble, badly, and recover.Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover—in some cases, coming back even stronger—even after having crashed into the depths of Stage 4.Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

    From a historic spy case that saved Taiwan from communist takeover to modern day covert action programs, and from emergency alert procedures to underground coastal defense networks, this is the untold story of the most dangerous flashpoint of our times.""Easton offers a brilliant, thick description of China's invasion plans, Taiwan's plans to repel an invasion, potential invasion scenarios, and how the U.S. might respond. Throughout the incredible level of detail, and the vast number of plans, locations, weapons systems, operations and doctrines it presents, Easton's clarity of order and logical presentation keep everything firmly under control.Where would it arrive? When would it come? How would China attack Taiwan?Easton paints the way the island-nation would be attacked with a fine calligraphy brush, detailing how the landings would go, what would happen if the PRC got a foothold, and what weapons would be deployed where and how."Democratic-ruled Taiwan poses an existential threat to China's communist leaders because the island, located some 90 miles off the southeast coast "serves as a beacon of freedom for ethnically Chinese people everywhere," the book states."What Easton has done is provide a vital warning to America and its allies, China could try to invade Taiwan as early as the first half of the next decade."Easton is a Washington-based think tank Project 2049 Institute research fellow and a former National Chengchi University student.

    The assumptions built into business today are not accurate."-Peter DruckerFor sixteen months before his death, Elizabeth Haas Edersheim was given unprecedented access to Peter Drucker, widely regarded as the father of modern management. At Drucker's request, Edersheim, a respected management thinker in her own right, spoke with him about the development of modern business throughout his life-and how it continues to grow and change at an ever-increasing rate.The Definitive Drucker captures his visionary management concepts, applies them to the key business risks and opportunities of the coming decades, and imparts Drucker's views on current business practices, economic changes, and trends-many of which he first predicted decades ago. It also sheds light onto issues such as why so many leaders fail, the fragility of our economic systems, and the new role of the CEO. Drucker's insights are divided into five main themes that the modern organization needs to, as Drucker would say, "create tomorrow" byConnecting with customersInnovating without abandoning what worksDeveloping lasting partnershipsCreating and retaining knowledge workersEstablishing disciplined decision makingDrucker's penetrating questions, posed to those seeking his advice, helped business, corporate, and political leaders throughout the 20th century to see their work in a new perspective, and create phenomenal innovation. Edersheim's extensive interviews with some of these luminaries, including Warren Bennis, Ram Charan, Bill Gates, George Gallup, Jr. and A.G. Lafley offer compelling commentary on Drucker's vast influence.Delivering keen analysis and revealing insights into business, The Definitive Drucker is a celebration of this extraordinary man and his life's work, as well as a unique opportunity to learn from Drucker's final business lessons how to strategize, compete, and triumph in any market.

    The historical development of diplomacy is traced from primitive origins (when, hypothetically, the concept of diplomatic immunity arose from the realization that it was impractical to kill and eat an emissary before he had delivered his message), to modern times, when diplomatic procedure has become highly sophisticated and is controlled by strict conventions. Sir Harold also describes the ideal diplomatist, the varying types of European diplomacy, and recent changes in diplomatic procedure. The remodeled British diplomatic service has been analyzed in the revised chapter dealing with "The Foreign Service." The chapter on "Diplomatic Language" includes a glossary of words and phrases currently employed in diplomatic usage. An epilogue, added to this third edition, discusses the changes that have occurred in the field in post-war times, and refutes some of the the basic contentions of "The Ugly American" view of diplomacy.Sir Harold Nicolson, author and critic, was formerly with the British diplomatic service, and is considered an authority on diplomatic problems and procedure. Some of his other books are: The English Sense of Humour; King George V, His Life and Reign; and The Age of Reason.

    Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

      Working in a secretive organization known as Section T, a team of physicists, engineers, and everyday Joes and Janes took on a devilish challenge. To help the Allies knock airplanes out of the air, they created one of the world’s first “smart weapons.” Against overwhelming odds and in a race against time, mustering every scrap of resource, ingenuity, and insight, the scientists of Section T would eventually save countless lives, rescue the city of London from the onslaught of a Nazi superweapon, and help bring about the Axis defeat. A holy grail sought after by Allied and Axis powers alike, their unlikely innovation ranks with the atomic bomb as one of the most revolutionary technologies of the Second World War. Until now, their tale was largely untold.   For fans of Erik Larson and Ben Macintyre, set amidst the fog of espionage, dueling spies, and the dawn of an age when science would determine the fate of the world, 12 Seconds of Silence is a tribute to the extraordinary wartime mobilization of American science and the ultimate can-do story.

    And it always seemed to be ""another man's war. I always seemed to be fighting for someone else. But it always came back to me. The Word says we're born into sin, and sin always comes back to war." --"Sam ChildersSam Childers has always been a fighter. Born to a violent father and a mother of great faith, his life was a contradiction. With an affinity for drugs and women, the angry young man grew into a drug-dealing biker. But that was then. Nowadays Sam--along with the cadre of Sudanese soldiers he employs--spends his time in the most dangerous parts of Sudan and Uganda rescuing the youngest victims of war, orphans and child-soldiers. His mission is simple: save the children, no matter the cost.Endorsements:"Another Man's War is about true terrorism . . . against more than 200,000 children in northern Uganda and Southern Sudan. Sam Childers--a fighter and a preacher (some call him a mercenary)--tirelessly leads a small militia into the jungle, daring to fight against a vicious army outnumbering him one thousand to one. One man can make a huge difference. Sam Childers certainly does." -- "Peter Fonda, actor/filmmaker, best known as star of "Easy Rider"The Reverend Sam Childers has been a very close friend to the government of South Sudan for many years and is a trusted friend." -- "President Salva Kiir Mayardit of South Sudan""The Reverend Sam Childers is a long time devoted friend to our government and his courageous work is supported by us." -- "President Yoweri Museveni of Uganda""Sam Childers is one of those rare men [who is] willing to do literally whatever it takes to promote the message of Jesus Christ and save children from the tyranny of evil men." -- "John Rich, lead singer and songwriter, Big & Rich"

    Then he left the CIA and went back to his birth name. He went back to being a normal American. Back to being a guy who trusts authorities to solve crimes and stop bad things. Back to being a guy who doesn't need to get involved. Then, Jake Beamer called. And he took on a twenty-fourth name.

    The result is an accessible text that has sold well over half a million copies in English, has been translated into eighteen languages, and shows every sign of becoming more and more influential as time goes on.