YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Despite our best intentions, grades seem to reflect student compliance more than student learning and engagement. In the process, we inadvertently subvert the learning process. After careful research and years of experiences with grading as a teacher and a parent, Cathy Vatterott examines and debunks traditional practices and policies of grading in K -12 schools. She offers a new paradigm for standards-based grading that focuses on student mastery of content and gives concrete examples from elementary, middle, and high schools. Rethinking Grading will show all educators how standards-based grading can authentically reflect student progress and learning--and significantly improve both teaching and learning.

    In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, consultant and speaker, shares an enlightening story that demonstrates how you can conquer negativity and inspire others to adopt a positive attitude. Based on one company's successful No Complaining Rule, the powerful principles and actionable plan are practical and easy-to-follow, making this book an ideal read for managers, team leaders and anyone interested in generating positive energy.

    

    This book shows you how to claim your share. Over 200 pages of valuable metal detecting information designed to get you out there finding treasure on your very first outing.Finding treasure with a metal detector is real and doing it is simple and easy once you read this book. There are people finding incredible old coins made from gold and silver, valuable historical relics and old jewelry made from gold, silver and platinum. But you won't find these great treasures unless you know where and how to look. Metal Detecting: A Beginner's Guide shows you this and much more.Veteran detectorist and treasure enthusiast Mark Smith continues to provide great information to anyone interested in the great hobby of metal detecting. In his second book on the subject, he manages to answer the common questions that every novice has when they are thinking about getting started. From choosing the right machine to identifying your valuable treasure, Mark Smith covers these subjects and everything in between in an easy to understand way.While this metal detecting book may be geared towards the novice treasure hunter, there are plenty of choice tips that even experienced treasure hunters can pick up. Mark Smith reveals some of his best guarded metal detecting secrets in this metal detecting guide that puts more treasure in your find's pouch.Fully illustrated diagrams and real life pictures describe in detail the easiest ways to not only locate treasure, but safely recover it as well.Learn how to find more treasure by: understanding common metal detecting terminology, understanding which metal detectors work the best and where, understanding how and why a metal detector works, other equipment you will need, proper etiquette, what you can expect to find, why you should never throw anything away, how to identify your finds, how to identify jewelry, how to tell if it is real gold, how to metal detect with children, which recovery tools work the best, how to recover treasure, how to metal detect private property, how to identify unknown metal detecting finds, metal detecting creeks, rivers and lakes, pinpointing, making weak targets stronger, cleaning your finds, the best places to use your metal detector, selling your finds and more!What are you waiting for? Find out how you can maximize your treasure with this informative metal detecting book today.

    Michael G. Thompson, coauthor of Raising CainEmbarrassment. None of us escape it. Especially as kids, in school. How might our fear of failure, of not living up to expectations, be holding us back? How can our fear of embarrassment affect how we learn, how we teach, and how we live? Tom Newkirk argues that this emotional underlife, this subterranean domain of emotion, failure, and embarrassment, keeps too many students and teachers silent, hesitant, and afraid. I am absolutely convinced, Tom writes, that embarrassment is not only the true enemy of learning, but of so many other actions we could take to better ourselves. In this groundbreaking exploration, Newkirk offers practices and strategies that help kids and teachers alike develop a more resilient approach to embarrassment. I contend that if we can take on a topic like embarrassment and shame, we can come to a richer, more honest, more enabling sense of who we are and what we can do, he explains. So let's do battle. Let's name and identify the enemy that can haunt our days, disturb our sleep, put barriers up to learning, and drain joy from our lives-and maybe we can also learn how to rearrange some things in our own head so that we can be more generous toward ourselves.

    Organized according to the elements of explicit instruction (what? why? when? and how?), the Sourcebook includes both research-informed knowledge base and practical sample lesson models. Like the first edition, the updated and revised second edition of the Teaching Reading Sourcebook combines the best features of an academic text and a practical hands-on teacher's guide. It is an indispensable resource for teaching reading and language arts to both beginning and older struggling readers.New to the Teaching Reading Sourcebook, 2nd Edition:All new sample lesson modelsMore reproducible activity mastersA whole new section on reading fluencyMore about letter knowledge and multisyllabic word readingMore about the comprehension strategies that good readers useUseful information about the Comprehensive Reading Model (Three-tier Model)Highly respected contributing authors who are experts in the field of reading

    -Kathy Collins and Matt GloverWhat do we see when young children interact with books before they can read the words?Kathy Collins and Matt Glover see real reading, characterized by purposeful meaning-making and opportunities for reading growth and language development."One of our biggest hopes," write Kathy and Matt, "is to help you see and value all of the powerful work young children do as readers." With I Am Reading you'll see that fostering what little ones do before they can read the words is important early instruction.Kathy and Matt show how to nurture, nudge, and instruct young readers to make meaning in any text, whether or not they are reading the words. They share: observation guides for children reading any kind of book specific descriptions of language and independence development sample reading conferences and whole-class minilessons suggestions for creating reading opportunities in preschool and reading workshops in K-1 action plans to get you going 25 online video clips of children making meaning and teachers supporting them.I Am Reading pairs two important voices in early literacy to remind us that we're teaching children, not reading levels. "In the rush toward ever higher reading levels in the early years," write Kathy and Matt, "we may fail to value the strategy use and high-level thinking children do before they are reading conventionally." Join Kathy and Matt and look anew at your young readers so you can provide the kind of support that gets them off to a great start.

    The authors provide six different culturally proactive teaching stances or "poses" that secondary ELA teachers can use to meet the needs of all students, whether they are historically marginalized or privileged. They describe how teachers can expect to "wobble" as they adapt instruction to the needs of their students, while also incorporating new insights about their own cultural positionality and preconceptions about teaching. Teachers are encouraged to recognize this flexibility as a positive process or "flow" that can be used to address challenges and adopt ambitious teaching strategies like those depicted in this book. Each chapter highlights a particular pose, describes how to work through common wobbles, incorporates teacher voices, and provides questions for further discussion. Pose, Wobble, Flow presents a framework for disrupting the pervasive myth that there is one set of surefire, culturally neutral "best" practices.Book Features: A structure for career-long growth for ELA teachers, including ways to adapt pedagogy from one year to the next. A focus on culturally proactive positions within ELA classrooms to ensure criticality in how we teach and how we advocate for the teaching profession. Six different poses that are standards-aligned, critical, and expand the possibilities of what takes place in school. Guidelines for creating original poses beyond the scope of the book, discussion questions for courses, and resources for classroom teachers.

    Here's the cool thing: poetry can get you there. It is inherently turbo-charged. Poets distill a novel's worth of content and emotion in twenty lines. The literary elements and devices you need to teach are all there, powerful and miniature as a Bonsai tree. Paul B. JaneczkoYou'd like to teach poetry with confidence and passion, but let's face it: poetry can be intimidating to both you and your students. Here is the book that takes the fear factor out of poetry and shows you how to use this powerful genre to spark student engagement and meet language arts requirements. Award-winning poet Paul B. Janeczko is the master for creating anthologies for pre-teen and adolescent readers, and here he's chosen 20 contemporary and classic selections with step-by-step, detailed lessons for investigating each poem from the inside out. Kids learn to become active readers of poetry, using graphic organizer worksheets to help them jump over their fear and dive into personal, smart, analytical responses. There's no better genre than poetry for helping students gain perspective on their own identities and their own worlds, and Paul provides a space on each reproducible poem for private thoughts, questions, feelings, and ideas. Your students will discover what each poem means to them.The 20 poems in this collection were chosen for their thought-provoking topics; compelling real-world themes that lead to conversation and collaboration in middle school classrooms. And by showing you how the poems and activities address the common core standards for English Language Arts (complete with a sample chart linking the poems to the standards), Paul provides a clear understanding of how you can get there using poetry.You can cultivate a passion for poetry in your classroom. Take the journey with Paul B. Janeczko and grow in confidence with your students, meeting some standards along the way.

    What curriculum do I choose? What if we can’t afford all the books? How do I schedule our time? Will my children become socially awkward recluses? What if I screw up my kids’ education?! Lorilee Lippincott, a seasoned homeschooling mom, shows just how simple homeschooling can be. She and her husband taught their two kids in a one-bedroom apartment before picking up and moving the whole family to China. They’ve discovered that they don’t need rooms full of books, educational toys, and other teaching tools, nor do they need schedules packed full of extracurricular activities, field trips, and social events. Perhaps even more importantly, they don’t need to panic about making sure their kids turn out okay. It’s actually all pretty simple, she tells readers.But homeschooling well does require some planning and dedication, and a book like The Homeschooling Handbook to be your guide. Here you’ll find all your questions answered in Lippincott’s straightforward, warm, and witty style. Topics covered include:How to instill curiosity and a love of learningTypes of homeschoolingYour socialization fears assuagedHow to create simple schedules and stick to themTips for keeping costs downTeaching kids with disabilitiesThe benefits of play timeLegal requirementsHow to avoid burnoutAnd much more!Full of anecdotes, interviews with other homeschooling families, and wisdom, this is a must-have for any family considering the homeschooling life.

    Harness the students interest in film to help them engage critically with a range of media including visual and printed texts.

    Both the veterinary community and dog-owners alike are hailing the arrival of "Living With Blind Dogs".In it, Levin successfully answers the question most commonly asked by devastated pet-lovers: "What do I do now?" Levin came to write this book, when after a decade in human ophthalmic nursing she left that field to manage an ophthalmic veterinary clinic. Here, she was able to meld her knowledge of ophthalmology with her love of dogs, developing badly needed educational materials for clients. Levin took the opportunity to meet many blind dogs and talk with their owners. Caroline Levin is also an award-winning dog trainer. She has an in-depth understanding of canine behavior and the methods used to successfully train dogs. She shows her dogs in obedience competitions and the new sport of musical canine freestyle.

    If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.

    Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:- Overhaul the governance model and committee operations (and get the right people focused on the right things). - Empower the CEO and leverage staff expertise. - Zero in on your member market. - Rationalize programs and services--and focus where you can have an effect. - Get the supporting technology framework right.The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.