Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Oil Painting Secrets From a Master


Linda Cateura - 1984
    This is such a book. For more than two years, Linda Cateura has pursued teacher / artist David A. Leffel, notebook in hand, as he critiqued the work of students. Linda Cateura's succinct notes capture his insights, philosophy, painting hints, and general comments.Leffel's classic, painterly, twentieth-century old master style, much in the manner of Rembrandt or Chardin, affords ample illustration of the ideas expressed - through his many paintings, details, demonstrations, and diagrams, almost all in color.No matter what your level of ability, there is something here to apply to your own work, ideas that will cause you to rething your own ways of painting, hints to save you effort, or solutions to persistent painting problems.

Artistic Anatomy of the Human Figure


Henry Warren - 1852
    The skeleton, muscles and joints are covered with descriptions of differences between female and male anatomy.This is a reproduction of a 1852 British publication and may contain non-standard spellings and characters. The work has been proof-read and edited to remove typographical errors and reformat the text for the Kindle. All images have been cleaned and resized.

Painting the Impressionist Landscape: Lessons in Interpreting Light and Color


Lois Griffel - 1994
    Together they provide a complete painting programme.

The Watercolor Flower Artist's Bible: An Essential Reference for the Practicing Artist


Claire Waite Brown - 2007
    The stylish design of this book, along with the interior photographs, illustrations and diagrams, make the learning process simple and fun for beginning painters and provides useful tips for more advanced artists.This book is divided into three sections. In the first section, you will find practical advice on choosing the necessary tools and equiopment as well as hints on mixing colors€”one of the trickier skills to master until you have learned some of the basic properties of color. Next, the techniques used in watercolor painting are explained in detail, from the most basic like laying washes and reserving highlights to some of the more unusual and exciting methods like wax-resist or spattering paint. Tutorials and more than 100 step-by-step sequences demonstrate how to paint a wide range of subjects, including landscapes, buildings, people and still life. Over 180,000 copies sold worldwide.

How to Make a Watercolor Paint Itself: Experimental Techniques for Achieving Realistic Effects


Nita Engle - 1999
    Her method begins with action-filled exercises that demonstrate how to play with paint, following no rules. Subsequent step-by-step projects add planning to the mix, demonstrating how to turn loose washes into light-filled watercolors with textural effects achieved by spraying, sprinkling, pouring, squirting, or stamping paint. Engle's approach, and her results, are dramatic and dynamic; now watercolor artists can create their own exciting paintings with help from How to Make a Watercolor Paint Itself.

Colored Pencil Solution Book


Janie Gildow - 2000
    Successful colored pencil artists and teachers, Janie Gildow and Barbara Benedetti Newton answer the most commonly asked questions about colored pencil techniques.Over twenty easy-to-follow, step-by-step demonstrations show you how to:- Select the right tools, as well as set up your workspace to optimize efficiency and comfort - Effectively express yourself through color and value to create light, shadow and mood - Use and master basic essential colored pencil techniques - Create the look of realistic metal, including brass, copper and silver - Create glass that sparkles, mirrors that reflect and water that distorts - Create realistic texture, from slippery satin, fuzzy peaches and velvety roses to coarse linen and the bumpy surface of corn - Fix common mistakes and problems with easy-to-use solutions Whether you already enjoy working with colored pencils or are looking to try this exciting medium for the first time, this book will provide you with all the information you need to create your own colored pencil compositions.

Drawing Dimension - Shading Techniques: A Shading Guide for Teachers and Students (How to Draw Cool Stuff)


Catherine V. Holmes - 2017
    By controlling pencil pressure and stroke, understanding light and having knowledge of blending techniques, an artist can enhance their work and offer the “wow” factor needed to produce realistic artworks. Drawing Dimension - A Shading Guide for Teachers and Students offers a series of shading tutorials that are easy to understand and simple to follow. It goes beyond the standard "step by step" instruction to offer readers an in-depth look at a variety of shading techniques and their applications. Inside this book is a series of lessons designed to teach you how to add dimension to your own drawings, how to analyze real life objects and shade, create highlights, blend tones, and produce realistic drawings with ease. We will explore hatching, cross hatching, and stippling techniques and learn how to use contrast to set a mood and create a focal point. At last - we’ll put all of these skills to the test and work together to produce a beautiful piece of art. Drawing Dimension - A Shading Guide for Teachers and Students includes many resources to help you along the way through examples, tips on what you should aim for, and pitfalls to avoid. Each lesson is tailored to help you refine your shading techniques so you can add more depth and realism to your work. The book is perfectly suitable for beginners and moderates of all ages, students and teachers, professionals and novices; anyone can learn how to shade like a pro!

The Oil Painting Course You've Always Wanted: Guided Lessons for Beginners and Experienced Artists


Kathleen Staiger - 2006
    Or maybe you weren’t afraid—maybe you just didn’t know what to ask or where to start. In The Oil Painting Course You’ve Always Wanted, author Kathleen Staiger presents crystal clear, step-by-step lessons that build to reinforce learning. Brush control, creating the illusion of three dimensions, foolproof color mixing, still-life painting, landscapes, and portraits—every topic is covered in clear text, diagrams, illustrations, exercises, and demonstrations. Staiger has taught oil painting for more than thirty-five years; many of her students are now exhibiting and selling their paintings. Everyone from beginning hobby painters, to art students, to BFA graduates has questions about oil painting. Here at last are the answers!

Paint Watercolors That Dance with Light


Elizabeth Kincaid - 2004
    Inside you will learn how to:Create paintings brimming with color using transparent layering techniquesInnovate with masking materials to create crisp edges and eye-catching light effectsUse tone and contrast to bring your paintings to lifePacked with practical information for using color and light, Paint Watercolors that Dance with Light will transform your art.

How To Draw Outlines (Teach Yourself To Draw Book 2)


Kate Berry - 2012
     What suits one person doesn't necessarily suit another and that's why there are 9 simple methods that you can choose from, to help you achieve a great outline. There is only one focus and that is how to reduce a subject into an outline. If you are looking for ways to get a solid foundation in drawing, then you have just stumbled onto the perfect book! See how each method is demonstrated with step-by-step examples and there are more than 50 basic illustrations to help you become familiar with this vital technique. This process sets the stage for all of your future drawings and gives you the confidence to tackle anything. Join Author Kate Berry as she shares the easy tactics she used to teach herself to draw successfully.

Pictorial Composition: An Introduction


Henry Rankin Poore - 1976
    Composition is the harmonious arranging of the component parts of a work of art into a unified whole. Henry Poore examines the works of old masters and moderns in this book and uses these examples to explain the principles of compositions in art.All the paintings that the author analyzes are illustrated in the text — 166 illustrations, including 9 in full color. Thirty-two diagrams by the author accompany his textural discussion of such topics as the importance of balance, entrance and exit, circular observation, angular composition, composition with one or more units, and light and shade. Balance is the most important of these topics, and it is considered in the greatest detail — balance of the steelyard, vertical and horizontal balance, and so on. A complete index enables the reader to locate his own specific areas of interest.To see how a painting by Cézanne, Goya, or Hopper, for example, follows definite principles of composition allows the practicing artist or art student to learn composition from the finest instructors — the artists themselves. This book is also very useful to the art devotee, who will find his appreciation of the subject greatly enhanced.

Painting Watercolors


Cathy Johnson - 1995
    But, you think, Learning to paint must be hard and frustrating. Not with Cathy Johnson as your teacher! Here, she makes learning to paint in watercolor fun--even easy!With Painting Watercolors, you'll learn to paint by picking up a brush and painting--not by reading about a bunch of confusing theories.Cathy tells you everything you need to begin--including:- Which tools and materials you should buy to get off to a good, affordable start - When, what, even where to paint - Explanations of watercolor terms (such as washes and puddles) - Easy and useful painting tricks--such as glazing and drybrush.Exercises help you loosen up and learn the ins and outs of putting paint on paper. Easy-to-follow, step-by-step instructions show you how to paint water, believable skies, a variety of trees in different seasons and other popular elements. Plus, a dozen demonstrations show you how paintings come together, from initial sketch to final brushstrokes.With Cathy's help, you can start painting right away!

Zentangle 4: 40 more tangles


Suzanne McNeill - 2011
    It's all fun so get inspired and tangle something! Learn to color with chalks, watercolors, pencils and pens; add bling with glitter, jewels, and sparkly inks.

Nikon D5100 for Dummies


Julie Adair King - 2011
    Coverage explores the on-board effects, low-light settings, and automatic HDR shooting. Clear explanations detail the ways in which you can use the new features of the Nikon D5100 to add unique shots to your portfolio while an explanation of photography terms gets you confident and savvy with this fun DSLR camera.Covers basic camera controls and functions, shooting in auto mode, setting photo quality, and navigating menus and the view screen Introduces the basics of photography, including the settings that control lighting, exposure, focus, and color Addresses the new low-light and HDR settings Encourages you to use the new onboard effects features and shares tips for improving images with editing software Get a grasp on the fun Nikon D5100 with this fun and friendly guide!