Microeconomics: Principles, Problems, and Policies


Campbell R. McConnell - 1989
    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

Style: Toward Clarity and Grace


Joseph M. Williams - 1981
    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

A Short Course in Photography: An Introduction to Photographic Technique


Barbara London - 1979
    Oriented toward traditional black and white photography, the book also explores digital techniques and web photography resources, equipment, the exposure and development of film, and the making and finishing of prints.

Comics and Sequential Art


Will Eisner - 1985
    Readers will learn the basic anatomy, fundamentals of storycraft and how the medium works as a means of expression.

Composition: Understanding Line, Notan and Color


Arthur Wesley Dow - 1997
    A thought-provoking examination of the nature of visual representation, it remains ever-relevant to all the visual arts.A well-known painter and printmaker, Dow taught for many years at Columbia University and acted as a mentor to countless young artists, including Georgia O'Keeffe. His text, presented in a workbook format, offers teachers and students a systematic approach to composition. It explores the creation of freely constructed images based on harmonic relations between lines, colors, and dark and light patterns. The author draws upon the traditions of Japanese art to discuss a theory of "flat" formal equilibrium as an essential component of pictorial creation. Practical and well-illustrated, this classic guide offers valuable insights into modern design.

Research Methods in Psychology: Evaluating a World of Information


Beth Morling - 2011
    Therefore, while students still learn the skills necessary to design research, the book emphasizes the quantitative reasoning skills students need to become systematic and critical consumers of information. Examples from a variety of sources capture students' interest, and the innovative pedagogical framework ensures that students will retain and be able to apply what they learn.

A Worldly Art: The Dutch Republic, 1585-1718


Mariet Westermann - 1996
    Now back in print, this classic book (originally published in 1996) examines the country’s rich artistic culture in the seventeenth century, providing a full account of Dutch artists and patrons; artistic themes and techniques; and the political and social world in which artists worked.Distinguished art historian Mariët Westermann examines the “worldly art” of this time in the context of the unique society that produced it, analyzing artists’ choices and demonstrating how their pictures tell particular stories about the Dutch Republic, its people, and its past. More than 100 color illustrations complement this engaging discussion of an extraordinary moment in the history of art.

Nineteenth Century Art: A Critical History


Stephen F. Eisenman - 1994
    This classic textbook examines the artistic movements and achievements of that time.

Doing Grammar


Max Morenberg - 1991
    The author employs insights from contemporary linguistic theories and builds them into a coherent system firmly rooted in traditional models. Focusing on the idea that students learn grammar by actually doing grammar, he provides down-to-earth explanations about the composition of English sentences, illustrating them at every step with diagrams and other visual models. The author constructs a sensible, even hospitable, approach to grammar. Doing Grammar, 3/e, features real, provocative, and intelligent sentences as examples and exercises. This new edition offers expanded coverage of parts of speech, using both traditional and descriptive explanations to provide definitions of nouns, verbs, adjectives, adverbs, and prepositions. It also features updated sentence exercises, clear diagrams, and an appendix containing answers to half the exercises.

Oceanography: An Invitation to Marine Science


Tom S. Garrison - 1996
    Garrison takes you on a vivid exploration of the ocean--from submarine canyons to zooplankton, global warming, the growing plastics problem, and our changing coastlines--and explains oceanography's most important concepts. Garrison's engaging, reader-friendly approach helps you understand the complexities involved in how we study and use the ocean. You'll explore topics like Hurricane Katrina; the devastating December 2004 earthquake in the Indian Ocean and the resulting tsunami; the moon and its connection to the ocean; the power of the ocean to influence weather; and uses and abuses of the ocean. Gain an understanding of the wonders of the sea and the scientific questions that surround it with this enjoyable, fascinating book!

History of Photography: From 1839 to the Present


Beaumont Newhall - 1972
    No other book has managed to relate the aesthetic evolution and technical innovations of photography with such an absorbing combination of clarity, scholarship and enthusiasm.

Technical Communication


John M. Lannon - 2005
    

Art of the Andes: From Chavin to Inca


Rebecca R. Stone - 1995
    Their impressive cities, tall pyramids, shining goldwork, and intricate textiles constitute one of the greatest artistic traditions in history.For the second edition, Rebecca Stone-Miller has added new material covering the earliest mummification in the world at Chinchorros, wonderful new Moche murals and architectural reconstructions, the latest finds from the Chachapoyas culture, and a greater emphasis on shamanism. Throughout, Stone-Miller demonstrates how the Andean peoples adapted and refined their aesthetic response to an extremely inhospitable environment.

The Elements of Moral Philosophy


James Rachels - 2003
    To illustrate the various theories, and to reveal their implications, important current issues such as abortion, euthanasia, the treatment of nonhuman animals, racial discrimination, and nuclear weapons are discussed in depth.

International Business: The Challenge of Global Competition [With Access Code]


Donald A. Ball - 1990
    Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.