In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

    Peter Trudgill examines the close link between language and society and the many factors that influence the way we speak. These range from gender, environment, age, race, class, region and politics. Trudgill's book surveys languages and societies from all over the world drawing on examples from Afrikaans to Yiddish. He has added a fascinating chapter on the development of a language as a result of a non-native speaker's use of it. Compelling and authoritative, this new edition of a bestselling book is set to redraw the boundaries of the study of sociolinguistics.

    This engaging overview of the field combines an accessible account of some of the discipline's guiding principles and methodology with abundant examples and illustrations of anthropologists at work. Peter Just and John Monaghan begin by discussing anthropology's most important contributions to modern thought: its investigation of culture as a distinctively human characteristic, its doctrine of cultural relativism, and its methodology of fieldwork and ethnography. Drawing on examples from their own fieldwork in Indonesia and Mesoamerica, they examine specific ways in which social and cultural anthropology have advanced our understanding of human society and culture. Including an assessment of anthropology's present position, and a look forward to its likely future, Social and Cultural Anthropology will make fascinating reading for anyone curious about this social science. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    It is that firsthand knowledge of the concerns of students, the complexities of the disorders, and the real struggles of people with psychological disorders that makes Comer's text, Abnormal Psychology, so compelling. This Sixth Edition's new content and features, coupled with new study and teaching tools, all serve to keep the book's portrait of contemporary abnormal psychology as fresh and insightful as ever.

    Unlike the rest of the world's archipelagoes, it still has 95 percent of its prehuman quota of species. Wildlife of the Galapagos is the most superbly illustrated and comprehensive identification guide ever to the natural splendor of these incomparable islands--islands today threatened by alien species and diseases that have diminished but not destroyed what so enchanted Darwin on his arrival there in 1835. Covering over 200 commonly seen birds, mammals, reptiles, invertebrates, and plants, it reveals the archipelago's striking beauty through more than 400 color photographs, maps, and drawings and well-written, informative text. While the Galapagos Giant Tortoise, the Galapagos Sea Lion, and the Flightless Cormorant are recognized the world over, these thirty-three islands--in the Pacific over 600 miles from mainland Ecuador--are home to many more unique but less famous species. Here, reptiles well outnumber mammals, for they were much better at drifting far from a continent the archipelago was never connected with; the largest native land mammals are rice rats. The islands' sixty resident bird species include the only penguin to breed entirely in the tropics and to inhabit the Northern Hemisphere. There is a section offering tips on photography in the Equatorial sunlight, and maps of visitors' sites as well as information on the archipelago's history, climate, geology, and conservation. Wildlife of the Galapagos is the perfect companion for anyone who wants to know what so delighted Darwin. Covers over 200 commonly seen species including birds, mammals, reptiles, invertebrates, plants, and coastal and marine life Illustrated with over 400 color photographs, maps, and drawings; includes maps of visitors' sites Written by wildlife experts with extensive knowledge of the area Includes information on the history, climate, geology, and conservation of the islands The most complete identification guide to the wildlife of the Galapagos

    To overcome the practical, social, and psychological obstacles along the way, you need a knowledgeable guide and the right tools. This comprehensive how-to guide to developing and writing a quality dissertation provides: Expanded and updated coverage of crucial topics such as conducting a literature review, dissertation support groups, and harnessing technology to conduct research Progress tracking tools, sample forms, resource lists, and other user-friendly elements Thoroughly updated and revised chapters with the most current need-to-know information

    

    Even though the glass ceiling is cracked, most women stay comfortably beneath it, and everywhere we hear about vitally important “hardwired” differences between male and female brains. The neuroscience we read about in magazines, newspaper articles, books, and sometimes even scientific journals increasingly tells a tale of two brains, and the result is more often than not a validation of the status quo. Women, it seems, are just too intuitive for math, men too focused for housework.Drawing on the latest research in neuroscience and psychology, Cordelia Fine debunks the myth of hardwired differences between men’s and women’s brains, unraveling the evidence behind such claims as men’s brains aren’t wired for empathy, and women’s brains aren’t made to fix cars. She then goes one step further, offering a very different explanation of the dissimilarities between men’s and women’s behavior. Instead of a “male brain” and a “female brain,” Fine gives us a glimpse of plastic, mutable minds that are continuously influenced by cultural assumptions about gender.Delusions of Gender provides us with a much-needed corrective to the belief that men’s and women’s brains are intrinsically different--a belief that, as Fine shows with insight and humor--all too often works to the detriment of ourselves and our society.

    Paying for College Without Going Broke 2009 is thoroughly revised and updated to take the stress, confusion, and guess-work out of applying for financial aid.The only book to include the latest financial aid forms and lists of annual changes in tax laws, it also shows students and their parents how to calculate their aid eligibility before applying to college and plan ahead to improve their chances of receiving aid. The book also includes advice on how to negotiate with financial aid offices, handle special circumstances (for single parents or independent students), and receive educational tax breaks. It is a must have for anyone concerned about the soaring costs of college tuition.

    [...] Built from the ground up on a wealth of research into how readers learn physics and how they can be taught more effectively, College Physics leads readers to more proficient and long-lasting problem-solving skills, a deeper and better-connected understanding of the concepts, and a broader picture of the relevance of physics to the world around them. Force and Motion: Concepts of Motion and Mathematical Background, Motion in One Dimension, Vectors and Motion in Two Dimensions, Forces and Newton's Laws of Motion, Applying Newton's Laws, Circular Motion, Orbits, and Gravity, Rotational Motion, Equilibrium and Elasticity. Conservation Laws: Momentum, Energy and Work, Using Energy. Properties of Matter: Thermal Properties Of Matter, Fluids. Oscillations and Waves: Oscillations, Traveling Waves and Sound, Superposition and Standing Waves. For all readers interested in algebra-based college physics.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Emergent areas of study like emotion, morality, and judgment are included throughout the text to give students the most accurate and contemporary picture of the field. To emphasize the relevance of social psychology in everyday life, the Second Edition includes a capstone chapter on applications, which focuses on topics like personal finance, education, and health. Throughout the text, an illustration program engages students in the scientific process, with You Be the Subject activities and Scientific Method figures.

    In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it--with radical consequences for the meanings of politics, art, education, intelligence, and truth.

    It includes many new standards, new technologies and new vendor-specific terms.

    Written in clear and incisive prose, The Wealth of Nations articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich's Introduction both clarifies Smith's analyses and illuminates his overall relevance to the world in which we live. As Reich writes, "Smith's mind ranged over issues as fresh and topical today as they were in the late eighteenth century--jobs, wages, politics, government, trade, education, business, and ethics."Introduction by Robert Reich - Commentary by R. H. Campbell and A. S. Skinner - Includes a Modern Library Reading Group Guide