Services Marketing: Integrating Customer Focus Across the Firm


Valarie A. Zeithaml - 1902
    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

Organization Development: The Process Of Leading Organizational Change


Donald L. Anderson - 2009
    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

The Dynamics Of Mass Communication


Joseph R. Dominick - 1990
    This book features various developments in mass communication - from the role of cell phones and iPods in the mass media mix to the impact of blogs on the practice of journalism. It is intended for mass communication majors and nonmajors alike.

Financial Management for Public, Health, and Not-For-Profit Organizations


Steven A. Finkler - 2000
    Intended for introductory courses in financial and managerial accounting in the areas of government or public policy and management, not-for-profit management, and health policy and management, this texts addresses financial and managerial accounting within the three major areas of the public sector - government, health, and not-for-profit.

Textbook of Veterinary Anatomy


Keith M. Dyce - 1987
    It provides the general knowledge of mammalian structure that is crucial to the understanding of the other basic sciences, as well as the more detailed information that is directly applicable to the practice of veterinary medicine. Discussing the various body systems, it then offers a working knowledge of them by addressing the regional anatomy of a particular species or group of species.Content is divided into two main sections - body systems and specific species or group of species - for a thorough and more logical study of anatomy.All chapters feature a consistent format, offering a simple and even flow of information.Color inserts enhance the overall quality of the book and better illustrate various anatomical areas of concern.Both small and large animals are covered - including the horse, pig, cow, dog, and cat - to emphasize features and topics that have direct relevance to clinical work. Also included is a chapter on Avian Anatomy.Content has been streamlined to include only the most important information.A new section on imaging greatly enhances diagnostic procedures.The addition of new illustrations provides an emphasis on surface anatomy throughout the text.

Power System Analysis and Design [With CDROM]


J. Duncan Glover - 2001
    Like earlier editions of the book, physical concepts are highlighted while also giving necessary attention to math-ematical techniques. Both theory and modeling are developed from simple beginnings so that they can be readily extended to new and complex situations. Beginning in Ch. 3, students are introduced to new concepts critical to analyzing power systems, including coverage of both balanced and unbalanced operating conditions. The authors incorporate new tools and material to aid students with design issues and reflect recent trends in the field. Each book now contains a CD with Power World software. This package is commonly used in industry and will enable students to analyze and simulate power systems. The authors use the software to extend, rather than replace, the fully worked examples provided in previous editions. In the new edition, each Power World Simulator example includes a fully worked hand solution of the problem along with a Power World Simulator case (except when the problem size makes it impractical). The new edition also contains updated case studies on recent trends in the Power Systems field, including coverage of deregulation, increased power demand, economics, and alternative sources of energy. These case studies are derived from real life situations.

Fiscal Administration: Analysis and Applications for the Public Sector


John L. Mikesell - 1982
    And with the latest data from the US federal budget, including its breakdown, you can see for yourself how policymakers allocate money. Plus, each chapter includes stories for discussion from the private sector as well as from public finance. Run the numbers and debate the financial policies with FISCAL ADMINISTRATION.

Compensation


George T. Milkovich - 2007
    The 9th edition continues to examine the strategic choices in managing total compensation. The total compensation model introduced in chapter one serves as an integrating framework throughout the book. The authors discuss major compensation issues in the context of current theory, research, and real-business practices. Milkovich and Newman strive to differentiate beliefs and opinions from facts and scholarly research. They illustrate new developments in compensation practices as well as established approaches to compensation decisions.

Netter's Concise Orthopaedic Anatomy


Jon C. Thompson - 2001
    Jon C. Thompson presents the latest data in thoroughly updated diagnostic and treatment algorithms for all conditions while preserving the popular at-a-glance table format from the previous edition. You'll get even more art from the Netter Collection as well as new radiologic images that visually demonstrate the key clinical correlations and applications of anatomical imaging. For a fast, memorable review of orthopaedic anatomy, this is a must-have.Maintains the popular at-a-glance table format that makes finding essential information quick and convenient.Contains useful clinical information on disorders, trauma, history, physical exam, radiology, surgical approaches, and minor procedures in every chapter.Lists key information on bones, joints, muscles, and nerves in tables correlate to each Netter image.Highlights key material in different colors-pearls in green and warnings in red-for easy reference. Features both plain film and advanced radiographic (CT and MRI) images, along with cross-sectional anatomic plates for an even more thorough visual representation of the material.Includes additional common surgical approaches to give you a broader understanding of techniques.Incorporates reorganized Complicated Arthology tables for large joints, such as the shoulder, knee, and hip, for increased clarity and to incorporate new artwork and additional clinical correlations.Reflects new data and current diagnostic and treatment techniques through updates to the Disorders and Fractures sections and the Physical Exam and Anatomic tables in each chapter.Presents the very latest developments in the field through thoroughly updated diagnostic and treatment algorithms for all clinical conditions.

Microbiology: A Systems Approach


Marjorie Kelly Cowan - 2000
    It has become known for its engaging writing style, instructional art program and focus on active learning. We are so excited to offer a robust learning program with student-focused learning activities, allowing the student to manage their learning while you easily manage their assessment. Detailed reports show how your assignments measure various learning objectives from the book (or input your own!), levels of Bloom's Taxonomy or other categories, and how your students are doing. The Cowan Learning program will save you time and improve your student's success in this course.

Dimensions of Human Behavior: The Changing Life Course


Elizabeth D. Hutchison - 2003
    It examines general patterns of human behavior in age-graded periods, sources of diversity in life course trajectories, and unique life stories. It is multidimensional in scope and current in theory and research. This completely revised second edition maintains the use of case studies to help students appreciate the diversity of life course trajectories, and all chapters have been updated to reflect social trends and new developments in theory and research. To reflect the trend toward finer gradations in life phases, this edition addresses nine age-graded periods instead of the six presented in the first edition: Conception, Pregnancy, and Birth; Infancy and Toddlerhood; Early Childhood; Middle Childhood; Adolescence; Young Adulthood; Middle Adulthood; Late Adulthood; and Very Late Adulthood. The Changing Life Course is the companion volume to Person and Environment (ISBN 0-7619-8765-7). The two volumes are also available as a Two-Volume Kit (ISBN 0-7619-8803-3). An Instructor′s Manual containing chapter summaries, suggested classroom activities and discussions, and essay and multiple choice questions is also available (ISBN: 0-7619-8804-1).

CCNA - Cisco Certified Network Associate Study Guide: Exam 640-802


Todd Lammle - 2007
    Completely Revised for the New 2007 Version of the CCNA Exam (#640-802) Cisco networking authority Todd Lammle has completely updated this new edition to cover all of the exam objectives for the latest version of the CCNA exam.

Cross-Cultural Psychology: Critical Thinking and Contemporary Applications


Eric B. Shiraev - 2000
    It explores several fields including sensation, perception and motivation.

Leadership: Research Findings, Practice, and Skills


Andrew J. DuBrin - 1994
    DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.

Interpersonal Communication: Relating to Others


Steven A. Beebe - 1996
    Fueled by the authors' conviction that skills inform principles; principles inform skills, Interpersonal Communication: Relating to Others maintains a careful balance between theoretical and skills-oriented material. This book integrates a key emphasis on diversity with examples drawn from a variety of age and ethnic groups and special boxes that focus on gender and diversity issues. A chapter on intercultural communication supplements this integral material by relating it to the other-oriented approach