Book picks similar to
The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions by Matt Seltzer
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Adventureman - Anyone Can Be a Superhero
Jamie McDonald - 2017
And he does it all dressed as the superhero, the Flash.Though his journey was both mentally and physically exhausting, it was the astounding acts of kindness and hospitality he encountered along the way that kept him going. Whether they gave him a bed for the night, food for the journey, a donation to his charity or companionship and encouragement during the long days of running, Jamie soon came to realise that every person who helped him towards his goal was a superhero too.
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki - 2004
Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Dan Ariely - 2010
Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about howand whywe behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at homeand cast our irrational behaviors in a more nuanced light.
Living With The Devil
Lori Hart - 2016
Condo" to his Chicago condominium clients, Donnie Rudd was at the top of his game. Charming, offbeat, and eccentric, he appeared on his own television show and taught at a local college. But behind the public persona of a successful lawyer, Donnie Rudd's life was unraveling as police investigated the death of his second wife, the murder of a local woman, and claims of fraud by several clients.The fascinating memoir by Donnie's step daughters describes the chaos of life with a sociopath as the allegations of infidelity, madness, and murder against Donnie interrupt their lives again and again. The sisters recount the riveting true story of events over a span of 40 years that will leave readers breathless and wondering how Rudd was able to evade accountability for so long. In the midst of the madness also lies a story of redemption and triumph as the family overcomes the dysfunction of their early tumultuous life.Check out the Investigative Discovery Channel Documentary with Keith Morrison: Who is Donnie Rudd? It will give you more insight into the story.Purchase bookwww.livingwiththedevil.com
Peter in Flight
Paul Michael Peters - 2013
He can tell you everything there is to know about successful trade show programs. He can tell you stories about the thousands of people he has met, miles he has flown, hotel rooms he has stayed in, and ways to work the system to your advantage when you travel. But he can't tell the woman he loves how he feels. Think "Up in the Air meets Planes, Trains and Automobiles..". Based on his own extensive business trips, Paul Michael Peters brings us this funny, bittersweet story of a traveling software salesman. Filled with wry observations and entertaining vignettes, life moves fast in this quick read about a "trade show guy" and a love he thinks he can never have.
Preparing for the Perimenopause and Menopause
Louise Newson - 2021
The Ground You Stand Upon: Life of a Skytrooper in Vietnam
Joshua Bowe - 2018
Wilbur E. Bowe was living on his family’s farm when he was drafted in 1965 and assigned to Alpha Company, 5th Battalion, 7th Calvary. The 5/7th Cavalry was formed as a brand-new battalion in order to fill out the 1st Air Cavalry Division’s 3rd Brigade. The young men of the battalion were largely drafted together in 1965 as the build-up of regular Army forces in Vietnam had just begun. Together, these impossibly young men would be trained in the airmobile infantry and become what were known as “skytroopers”. They would then be sent deep into the jungles of Vietnam, where together they would learn what “search and destroy” meant and face the reality of this new war.The story features many of the letters and photographs my dad sent home from the war zone. His dispatches were sent from some of the most remote valleys and outposts in Vietnam, written under the most austere of conditions, often scribbled in haste before another mission, or by flashlight, under a poncho in the rain. They would travel over 8,000 miles across the ocean, to be placed in a mailbox that stood across from a farmhouse, along a rural county road in Wisconsin.Many former skytroopers of Alpha Company were interviewed for this story, and their personal accounts recall much of the humor and friendship they shared, along with the sadness and tragedy that would accompany a year spent in the jungles of Vietnam. The story also draws upon the 5/7th Cavalry’s daily staff journals and situation reports for every day of the battalion’s first year in Vietnam.This is their story, told in great detail from their time spent training together at Fort Carson – through their historic journey across the ocean aboard the USNS Gaffey, where they would encounter a massive typhoon – through their many battles fought together in Vietnam – and eventually, their final patrol.
Prince2 Study Guide
David Hinde - 2012
Everything you need to be fully prepared to take the PRINCE2Foundation and Practitioner examAs an internationally recognized certification which focuses onthe Foundation and Practitioner levels along with being recommendedby the Project Management Institute, the PRINCE2 accreditationgives a bolster to any resume.The author, David Hinde, has trained hundreds of individualsfrom many different backgrounds to prepare for the PRINCE2 exams.The book provides explanations of all parts of the PRINCE2approach, lots of practical examples, and a whole range of mockexamination questions to test your knowledge.Explains all the PRINCE2 themes, processes, principles, rolesand management products for the very latest version of PRINCE2(PRINCE2 2009 Edition)Features full coverage of all Foundation and Practitioner levelexam objectivesPresents real-world scenarios, showing how the method isused in business and the public sectorIncludes challenging review questions and electronic flashcardsto sharpen your knowledgeCovers tips and techniques for tackling the PRINCE2accreditation examinations and shows you how and where to take theexamsIncorporates over 300 sample Foundation-level and over 100sample Practitioner-level questions, with answers and fullexplanationsContains a glossary of all PRINCE2 terminology and a quickreference to all the PRINCE2 management productsGives a web link to a set of on-line tools with more bonusexamsPRINCE2 Study Guide covers all the necessary topics youneed to know in order to confidently take the PRINCE2 Foundationand Practitioner exams.
Billion Dollar Fantasy: The High-Stakes Game Between FanDuel and DraftKings That Upended Sports in America
Albert Chen - 2019
... Chen flips the script with a character-driven narrative, exposing the people who fueled the industry (not necessarily the folks you’d expect) and what motivated them (not necessarily unadulterated greed). Gamers will find this book impossible to put down, as will anyone who loves a good origin story."—Apple Books, Best of the Month selection "Fans of financial thrillers such as
Barbarians at the Gate
will be excited by this insider account of the dizzying rise of fantasy sports websites"—
Publishers Weekly
You've seen the commercials. Here is the untold story behind the clash of billion dollar companies that unleashed an unprecedented advertising war. From Sports Illustrated's Albert Chen comes the story of two companies whose battle unleashed a carpet bombing of advertising as they sought supremacy in an exploding fantasy sports and gambling market: In a time of gushing venture capital money, FanDuel and DraftKings turned into billion-dollar companies seemingly overnight — then, just as quickly, found themselves the target of FBI and Department of Justice investigations, and facing likely destruction. Chen tells the story of the improbable individuals behind the saga: An Irishman who knew nothing about American sports. A fantasy geek who felt it was his destiny to change the way fellow nerds watched the games they loved. A conflicted poker player. A mother of three in Scotland. In a character-driven narrative with excursions into the strange and unexpected, Chen takes us from casinos to board rooms, from Edinburgh to Wall Street to the Vegas Strip, to tell a sprawling and intimate tale of the new world that this group of accidental disruptors helped to create. It’s a story of ideas and dreams, about a world of risk, luck, hubris, greed and redemption—a story for our high-stakes times.
TED Talks: The Official TED Guide to Public Speaking
Chris J. Anderson - 2016
Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form. This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think. Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.
The Road to Character
David Brooks - 2015
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST With the wisdom, humor, curiosity, and sharp insights that have brought millions of readers to his New York Times column and his previous bestsellers, David Brooks has consistently illuminated our daily lives in surprising and original ways. In The Social Animal, he explored the neuroscience of human connection and how we can flourish together. Now, in The Road to Character, he focuses on the deeper values that should inform our lives.Looking to some of the world’s greatest thinkers and inspiring leaders, Brooks explores how, through internal struggle and a sense of their own limitations, they have built a strong inner character. Labor activist Frances Perkins understood the need to suppress parts of herself so that she could be an instrument in a larger cause. Dwight Eisenhower organized his life not around impulsive self-expression but considered self-restraint. Dorothy Day, a devout Catholic convert and champion of the poor, learned as a young woman the vocabulary of simplicity and surrender. Civil rights pioneers A. Philip Randolph and Bayard Rustin learned reticence and the logic of self-discipline, the need to distrust oneself even while waging a noble crusade.Blending psychology, politics, spirituality, and confessional, The Road to Character provides an opportunity for us to rethink our priorities, and strive to build rich inner lives marked by humility and moral depth.“Joy,” David Brooks writes, “is a byproduct experienced by people who are aiming for something else. But it comes.”
The Beardless Adventurer and her inconvenience: A first-time cycle trip across Europe
Donna Marie Ashton - 2017
Armed with little knowledge but much determination, they attempt a self-supported cycle tour, carrying everything they need and camping along the way, normally the domain of hardy, beardy adventurers or Olympic athletes. Join The Beardless Adventurer and her inconvenience on their epic and often highly amusing trip through Europe, wondering if they will even make it through the first night or week, let alone 5,000km. Laugh and cry along with them in the both sublime and ridiculous situations in which they find themselves, mainly due to their own incompetence but also to the magnetism they seem to possess when it comes to eccentric or colourful characters. Whether you are a well-seasoned cyclist, or someone who doesn’t know your sprocket from your elbow, you’re sure to enjoy the antics of The Beardless Adventurer and her inconvenience.
Special Education in Contemporary Society: An Introduction to Exceptionality
Richard M. Gargiulo - 2002
Blending theory with practice, the book helps pre-service and in-service teachers develop the knowledge, skills, attitudes, and beliefs they'll need to construct learning environments that make it possible for all students to reach their potential.
Dear President Trump: 50 Satirical Letters from Phoenix to the White House
William Friese - 2020
