Book picks similar to
The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions by Matt Seltzer
giveaway
management
one-hit-wonders
education
How to teach English literature: Overcoming cultural poverty
Jennifer Webb - 2019
The Starbucks Story
John Simmons - 2005
You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Give and Take: A Revolutionary Approach to Success
Adam M. Grant - 2013
But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return. Using his own pioneering research as Wharton's youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed - without ever looking at a single number. Praised by bestselling authors such as Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin-as well as senior leaders from Google, McKinsey, Merck, Estee Lauder, Nike, and NASA - Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities.
Budgets and Financial Management in Higher Education
Margaret J. Barr - 2010
Grounded in the latest knowledge and filled with illustrative examples from diverse institutions, as well as helpful reflection questions, the book's guidance can be put to immediate use. In addition, the authors suggest ways of avoiding common pitfalls and address what to do when faced with budget fluctuations and changing fiscal environments."This book is vitally important for understanding the complex financial underpinnings of higher education. Could there be a more critical time for administrators to add to their knowledge in this area? I don't think so." --EUGENE S. SUNSHINE, senior vice president for business and finance, Northwestern University"The authors have produced an easily readable and valuable resource for board members, administrators, students, faculty, or anyone interested in knowing about budgeting and the budgeting process. Their treatment of the subject is thorough and complete." --LARRY H. DIETZ, vice chancellor for student affairs, Southern Illinois University, Carbondale"This is the best 'nitty-gritty-how-to' book on university budgeting that I have found. My graduate students at both the master's and doctoral levels have found it to be a comprehensive, insightful, and useful tool in their graduate studies." --LINDA KUK, program chair, Higher Education Graduate Programs, and associate professor of education, Colorado State University
Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
Zoe Chance - 2022
But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Health Revelations from Heaven and Earth
Tommy Rosa - 2015
Lying by the road, he felt a tug whisking him off into a tunnel of light to meet his divine teacher in heaven. After several weeks in a coma, Tommy returned to earth to walk again with a heightened sense of connection to one and all.Around the same time, Dr. Stephen Sinatra, an integrative cardiologist, was dismantling the prevailing ideas of preventive pharmacology with his holistic approach to treatment. In their first encounter, Tommy got the intuitive message that Dr. Sinatra had an infection in his hip. Tommy s insight confirmed Dr. Sinatra s own suspicion. When Tommy shared with Dr. Sinatra the divine revelations of healing that he had learned, Dr. Sinatra was shocked the keys to solving the imbalance of energy that he had identified as the cause of most chronic illnesses were the same as those Tommy was relating.From this intersection of the divine and the scientific, Tommy Rosa and Dr. Sinatra began writing a prescriptive guide for healthy living. In "Health Revelations from Heaven and Earth," Tommy Rosa reveals the eight revelations, gleaned from God, that will lead you toward revitalized health, a newfound sense of purpose, and spiritual balance fully corroborated by Dr. Sinatra s four decades of medical expertise bringing heaven and earth a little bit closer.
Work It: Secrets for Success from the Boldest Women in Business
Carrie Kerpen - 2018
Packed with actionable tips and stories from the likes of Sheryl Sandberg, Aliza Licht, and Reshma Saujani, this inspiring book reveals their counterintuitive secrets for success, including: - How and when to say "no" - whether it's a dream job that just isn't the right cultural fit or a low salary proposal, as well as when to say "yes"- How to make your career work for you and your family rather than the other way around- How to develop your own FAB PAB (Fabulous Personal Advisory Board) - a support network of women - rather than work with a single mentor- The importance of talking openly about money - from job offer negotiations and cash flow management, to fundraising venture capital dollarsWith advice on everything from mastering social media to navigating office politics and the seemingly impossible work/life balance, Work It arms every woman with the courage and skills to achieve success and happiness on her terms.
Freedom (America, #2)
Mike Bond - 2021
Daisy starts her PhD in brain research, and Tara battles heroin as her rock band reaches stardom.Troy is soon caught up in mind-numbing combat in Vietnam, while Mick returns to the States to lead the antiwar effort. Tara’s band signs a Motown contract amid the Detroit riots. At Stanford, Daisy expands her study of the human brain under LSD and other mind-altering drugs. Troy falls in love with a Vietnamese teacher and is slowly losing faith in the War.Freedom ends the night before the Tet uprising in Vietnam that will change the War, and trap Troy and his beloved in the fires of hell.
Pilot Error
Tosh McIntosh - 2011
But when a private jet slams into a ridgeline, a far more disturbing possibility emerges. Nick's career-obsessed boss tries to remove him as head of the investigation team. His replacement? The boss's clone, a quintessential minion who will do anything to climb the bureaucratic ladder. It's an unusual move, and Nick's personal radar takes notice.The owner-pilot faced indictment for war crimes as the leader of an anti-terror assassination squad. What if he signed his own death warrant with his well-publicized threats to implicate the high-level government officials who sanctioned his targets? Nick suspects a cover-up in the making. The victim's legendary reputation as a mediocre aviator is a perfect smokescreen to conceal airborne murder behind an expeditious finding of pilot error. But it's not going to happen on Nick's watch. They have no idea who they're dealing with.And neither does Nick . . .
Choose Possibility: Take Risks and Thrive (Even When You Fail)
Sukhinder Singh Cassidy - 2021
This fresh, new approach comes from one of the most highly regarded and well-respected female tech executives in Silicon Valley, who made many wrong choices in her career, but learned how to turn those down moments into successes. Life is made up of a series of choices. What do you do if one of those choices turns out poorly, especially if it was carefully considered? How do you trust your instinctive decision-making skills and make the next right choice? How do you continue to take risks when, suddenly, your risks are not working out? Sukhinder Singh Cassidy is one of the most highly regarded and well-respected female tech executives in Silicon Valley, but she’ll be the first to admit that her path to success has been far from linear. She started three companies that have done exceedingly well, including theBoardlist (an organization designed to promote and place women onto corporate boards), and she just served as president of StubHub, which sold earlier this year for $4 billion. But she’s also encountered plenty of poor choices, misfires, unexpected headwinds, and all other types of pitfalls that she had to learn how to confront, analyze, navigate, and incorporate into her new path forward. From her own experience, she knows that personal success does not come from making one singular “correct” or “big” decision. Rather, long-range success comes from tackling numerous choices that are aimed to optimize future possibilities. Singh Cassidy’s “seven myths of success,” as well as her advice on how to make FOMO into your friend, multiply your “bets” in life, and understand why you shouldn’t be blinded by “passion bias,” all provide an entirely new way to approach risk-taking and achieve lasting success.
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell - 2005
Never again will you think about thinking the same way.Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
Fear Is My Homeboy: How to Slay Doubt, Boss Up, and Succeed on Your Own Terms
Judi Holler - 2019
This is a book for people who believe that they deserve more. Holler focuses on helping the reader shut down self-doubt so they can start taking action. After reading this book Judi promises that you will get braver, bolder, and more confident in your natural-born badassery. Inspired by her improv theatre background at The Second City Training Center’s Conservatory in Chicago and building off her decade of speaking, sales, and marketing experience, in addition to her current role as a business owner, Holler’s book is your own personal life coach and cheerleader. In it she shares valuable, actionable advice on how to accept—and even embrace—fear, so readers can start to live more balanced, successful, and fulfilling lives. Holler’s mission: to stop fear from stealing your opportunities so you can start connecting in powerful and profitable ways.If you enjoyed the book then you'll love Judi's weekly Podcast: The FearBoss Show! You can listen in and subscribe on iTunes and Spotify to keep the fear party going!
Running Meetings (HBR 20-Minute Manager Series)
Harvard Business School Press - 2014
Running Meetings
guides you through the basics of:• Crafting a useful agenda• Inviting the right team members• Making sure everyone’s voice is heard while avoiding conflict• Capturing decisions, ideas, and follow-up tasksDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.
M.A.X. Muscle Plan, The
Brad Schoenfeld - 2012
Features a three-phase, six-month program for the entire body, helping readers increase their lean body mass, build muscle, and dramatically transform their bodies. Instruction revolves around MAX (Mitogen Activated Xtreme training) Mitogens being the chemical substances that encourage cells to divide, a process essential to muscle growth. Includes over 100 exercises and more than 200 photos that demonstrate the exercises and ready-to-use prescriptive program guides. Program's goal is to systematically utilize featured exercises to enhance mitogenic and other growth-oriented training responses in a way that promotes optimal muscle development. Complemented by cardio guidelines and nutritional recommendations based on the latest scientific research.
Inside the Dementia Epidemic: A Daughter's Memoir
Martha Stettinius - 2012
Silver medal winner in the Health/Medical category of the 2013 Readers' Favorite Book Award. Finalist, 2013 Eric Hoffer Book Awards. Finalist, 2013 Indie Excellence Book Awards. Winner of an honorable mention in the category of Life Stories from the 20th Annual Writers Digest Book Awards.The unflinching and hopeful story of one woman's journey into family caregiving, and a vivid overview of the challenges of Alzheimer's care. Winner of an Honorable Mention in the category of Life Stories from the 20th Annual Writer's Digest Book Awards.With the passion of a committed daughter and the fervor of a tireless reporter, Martha Stettinius weaves this compelling story of caregiving for her demented mother with a broad exploration of the causes of Alzheimer's disease, means of treating it, and hopes for preventing it. She shares the lessons she's learned over seven years of caregiving at home, in assisted living, a rehabilitation center, a "memory care" facility for people living with dementia, and a nursing home--lessons not just about how to navigate the system, but how caregiving helped the author to overcome her challenging relationship with her mother, and how she's learned to nurture her mother's spirit through the most advanced stages of dementia.One in 8 people over age 65 has Alzheimer's disease, and nearly fifty percent of those over age 85. As baby boomers age, and we all live longer, most of us will know someone with Alzheimer's disease or another dementia, or care for someone with dementia. Alzheimer's disease is the fifth-leading cause of death in the United States for those age 65 and older, but the only one in the top 10 without a means of prevention, a way to slow its progression, or a cure. In the United States, over 15 million family caregivers provide 17.4 billion hours of unpaid care to family members and friends with Alzheimer's disease and other dementias. Sixty percent of family caregivers report feeling extreme stress.This memoir is not a lament, however; it is guide, and, the author hopes, a means to soften the blow upon all of us. In the course of the author's experience, she discovered what could have been done earlier to help her mother, and what can be done now to help us all. Ms. Stettinius's greatest gift to readers is that of optimism--that caregiving can deepen love, that dementia can be fought, and that families can be strengthened. Her book is appealing, enlightening, and inspiring.Through its intimate scenes and skillful storytelling, Inside the Dementia Epidemic is a call to action for better dementia care, more funding for dementia research, and more support for family caregivers. In the appendices, the author shares facts she wishes she had known years ago, including how to get a diagnosis of Alzheimer's disease; what medications are approved to treat the symptoms of Alzheimer's disease; risk factors for dementia, and possible preventive measures; promising explorations in dementia research; the link between insulin resistance, diabetes, and Alzheimer's disease; the benefits of "memory consultations" and early diagnosis; and national and international movements for more dementia research and better care.Inside the Dementia Epidemic: A Daughter's Memoir includes source notes, resources for caregivers, and an index.
