Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’snine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,and pursue a “dog’s dinner” of conflicting policies and actions.Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding yourown thinking.Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.From the Hardcover edition.

    “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.

    When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. In between, he worked as a fruit peddler, a banana hauler, a dockside hustler, and a plantation owner. He battled and conquered the United Fruit Company, becoming a symbol of the best and worst of the United States: proof that America is the land of opportunity, but also a classic example of the corporate pirate who treats foreign nations as the backdrop for his adventures. In Latin America, when people shouted “Yankee, go home!” it was men like Zemurray they had in mind.            Rich Cohen’s brilliant historical profile The Fish That Ate the Whale unveils Zemurray as a hidden kingmaker and capitalist revolutionary, driven by an indomitable will to succeed. Known as El Amigo, the Gringo, or simply Z, the Banana Man lived one of the great untold stories of the last hundred years. Starting with nothing but a cart of freckled bananas, he built a sprawling empire of banana cowboys, mercenary soldiers, Honduran peasants, CIA agents, and American statesmen. From hustling on the docks of New Orleans to overthrowing Central American governments, from feuding with Huey Long to working with the Dulles brothers, Zemurray emerges as an unforgettable figure, connected to the birth of modern American diplomacy, public relations, business, and war—a monumental life that reads like a parable of the American dream.

    Today that number is one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones. Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

    By day's end, he had killed one teacher and severely wounded another.In Lethal Passage Erik Larson shows us how a disturbed teenager was able to buy a weapon advertised as "the gun that made the eighties roar." In so doing, he not only illuminates America's gun culture -- its manufacturers, dealers, buffs, and propagandists -- but also offers concrete solutions to our national epidemic of death by firearm. The result is a book that can -- and should -- save lives, and that has already become an essential text in the gun-control debate.

    . .the World War II flying ace who shot down a Messerschmitt jet with a prop-driven P-51 Mustang . . .the hero who defined a certain quality that all hotshot fly-boys of the postwar era aimed to achieve: the right stuff.Now Chuck Yeager tells his whole incredible life story with the same "wide-open, full throttle" approach that has marked his astonishing career.  What it was really like enaging in do-or-die dogfights over Nazi Europe.  How after being shot over occupied France, Yeager somehow managed to escape.  The amazing behind-the-scenes story of smashing the sound barrier despite cracked ribs from a riding accident days before.The entire story is here, in Yeager's own words, and in wondeful insights from his wife and those friends and colleagues who have known him best.  It is the personal and public story of a man who settled for nothing less than excellence, a one-of-a-kind portrait of a true American hero.

    As a flight director in NASA’s Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race. He helped to launch Alan Shepard and John Glenn, then assumed the flight director’s role in the Gemini program, which he guided to fruition. With his teammates, he accepted the challenge to carry out President John F. Kennedy’s commitment to land a man on the Moon before the end of the 1960s. Kranz recounts these thrilling historic events and offers new information about the famous flights. What appeared as nearly flawless missions to the Moon were, in fact, a series of hair-raising near misses. When the space technology failed, as it sometimes did, the controllers’ only recourse was to rely on their skills and those of their teammates. He reveals behind-the-scenes details to demonstrate the leadership, discipline, trust, and teamwork that made the space program a success. A fascinating firsthand account by a veteran mission controller of one of America’s greatest achievements, Failure is Not an Option reflects on what has happened to the space program and offers his own bold suggestions about what we ought to be doing in space now.

    So he turned to Detroit and the auto industry for help.The Arsenal of Democracy tells the incredible story of how Detroit answered the call, centering on Henry Ford and his tortured son Edsel, who, when asked if they could deliver 50,000 airplanes, made an outrageous claim: Ford Motor Company would erect a plant that could yield a “bomber an hour.” Critics scoffed: Ford didn’t make planes; they made simple, affordable cars. But bucking his father’s resistance, Edsel charged ahead. Ford would apply assembly-line production to the American military’s largest, fastest, most destructive bomber; they would build a plant vast in size and ambition on a plot of farmland and call it Willow Run; they would bring in tens of thousands of workers from across the country, transforming Detroit, almost overnight, from Motor City to the “great arsenal of democracy.” And eventually they would help the Allies win the war.Drawing on exhaustive research from the Ford Archives, the National Archives, and the FDR Library, A. J. Baime has crafted an enthralling, character-driven narrative of American innovation that has never been fully told, leaving readers with a vivid new portrait of America—and Detroit—during the war.

    Journalist Matt Potter tells the story of Yuri and his crew, a gang of Russian military men who, after the collapse of the Soviet Union found themselves without work or prospects. So they bought a decommissioned Soviet plane-at liquidation prices, straight from the Russian government-and started a shipping business. It wasn't long before Yuri, and many pilots like him, found themselves an unlikely (and ethically dubious) hub of global trading. Men like these are paid by the U.S., the Taliban, and blue-chip multinational companies to bring supplies- some legal, some not-across dangerous borders.In a feat of daring reportage, Potter gets onto the flight deck with these outlaws and tells the story of their fearless missions. Dodging gunfire, Potter is taken from place to place by men trafficking everything from illicit weapons to emergency aid, making enemies everywhere but no reliable friends. As the world changes, we see the options for the crew first explode, then slowly diminish, until, in a desperate maneuver, they move their operations to the most lawless corners of Africa, where they operate to this day.The story of these outlaws is a microcosm of the world since the end of the cold war: secret contracts, guerrilla foreign policy, and conflicts too thorny to be handled in public. Potter uses the story of these men to articulate an underground history of the globalized world. At once thrilling, provocative, and morally circumspect, this book is a must-read for anyone with an interest in espionage, or in how the world works today.

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

    The claims of the 10:1 victory-loss ratio achieved by the US Air Force fighter pilots flying the North American F-86 Sabre against their communist adversaries, amongst other such fabrications, went unchallenged until the end of the Cold War, when Soviet records of the conflict were finally opened. From that point onwards, a very different story began to emerge. Far from decisive American victories over an unsophisticated opponent, the aerial battles of the Korean War were, at least in the early years, evenly matched affairs, fought to an approximate 1:1 victory-loss ratio. Though the Soviet victories declined over the following years, this had more to do with home politics than American tactics.Regardless of the accuracy of claims and wartime propaganda, one fact stands clear: in the battle for air supremacy over Korea, the US Air Force denied to its opponents the opportunity to intervene over the battlefield. In the face of overwhelming enemy manpower superiority, this allowed the United Nations forces to hold the line in Korea until an armistice that protected South Korea could be put into effectIn addition to the aerial combat over MiG Alley, this title covers the full range of US Air Force activities over Korea, including the failed strategic bombing campaign and the escalating nuclear threat. Incorporating first-hand accounts from those involved, both US and Russian, this new history of the US Air Force in Korea reveals the full story of this bitter struggle in the Eastern skies.

    Now with a new afterword by the author and photographs taken by him during the conflict, this straight-from-the-shoulder account tells the electrifying truth about the helicopter war in Vietnam. This is Robert Mason’s astounding personal story of men at war. A veteran of more than one thousand combat missions, Mason gives staggering descriptions that cut to the heart of the combat experience: the fear and belligerence, the quiet insights and raging madness, the lasting friendships and sudden death—the extreme emotions of a "chickenhawk" in constant danger.

    The largest exporter in the US, it played a central role in the early days of commercial flight, World War II bombing missions, and moon landings. It remains a linchpin in the awesome routine of air travel today. But the two crashes of its 737 MAX 8, in 2018 and 2019, exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company's history. How did things go so horribly wrong at Boeing?Flying Blind is the definitive expos� of a corporate scandal that has transfixed the world. It reveals how a broken corporate culture paved the way for disaster, losses that were altogether avoidable. Drawing from aviation insiders, as well as exclusive interviews with senior Boeing staff, past and present, it shows how in its race to beat Airbus, Boeing skimped on testing, outsourced critical software to unreliable third-parties, and convinced regulators to put planes into service without properly equipping pilots to fly them. In the chill that it cast over its workplace, it offers a parable for a corporate America that puts the interests of shareholders over customers, employees, and communities.This is a searing account of how a once-iconic company fell prey to a win-at-all-costs mentality, destabilizing an industry and needlessly sacrificing 350 lives.

    Armstrong become the first person to step on the surface of another heavenly body. Perhaps no words in human history became better known than those few he uttered at that historic moment. In a penetrating exploration of American hero worship, Hansen addresses the complex legacy of the First Man, as an astronaut and an individual.