Book picks similar to
Brand Identity Now! by Julius Wiedemann


marketing
graphic-design
design
communication

World Radio TV Handbook: The Directory of Global Broadcasting


Jens M. Frost - 1947
    Completely revised and updated, this new edition is the most accurate guide to national and international SW, MW, and FM broadcasting available. "The World Radio TV Handbook" is divided into a number of sections covering numerous topics, from National Radio - which looks at the world's domestic radio services, listed by country and including contact details, to International Radio - featuring full facts about all broadcasters transmitting internationally; and from Television Broadcasts - which details the world's main national broadcasters and large regional networks to frequency lists of all MW and international and domestic SW broadcasts. Also included in this revised edition is a reference section that contains listings of international and domestic transmitter sites, standard time and frequency transmissions, DX Club information, as well as other essential print and electronic resources.

Decoding Advertisements: Ideology and Meaning in Advertising


Judith Williamson - 1978
    The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

Life Style


Bruce Mau - 2000
    Since founding his Toronto-based studio in 1985, Mau has become one of the world's most sought-after designers. He became an international figure following the publication of the groundbreaking and award-winning volume S,M,L,XL, which he designed and co-authored with Dutch architect and recent winner of the Pritzker Architecture Prize, Rem Koolhaas.Written by Mau and conceived and designed by BMD, Life Style is a collection of playful and critical statements about the visual and cultural trends that influence today's image-driven environment. The book showcases the methodology, philosophy, world view and projects of BMD.With over 1,000 images and available in a variety of luminous satin covers, each reader can choose his/her colour to match his/her life style.

The Andrew Murray Collection: 21 Classic Works


Andrew Murray - 2013
    Waxkeep Publishing's goal is to provide the most complete, and most easy to read collections in the marketplace.The Andrew Murray Collection includes the following:Absolute Surrender Abide in Christ Be Perfect Daily Fellowship with God The Deeper Christian Life Helps to Intercession Humility Money School of Obedience The Lord's Table The Master's Indwelling The Power of Persevering Prayer The Power of the Blood of Jesus The Prayer of Life The Secret of the Cross The Spirit of Christ The Two Covenants Waiting on God Why Do You Not Believe? With Christ in the School of Prayer Waiting for God

Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand


Jeremy Miller - 2014
    Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. It’s achievable for any business willing to break away from the industry norms and find innovative ways to serve its customers.Based on a decade of research into what makes companies successful, Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. By following their examples your company will:- Attract more customers- Sell more, faster- Inspire employee engagement- Become immune to the competition- Earn higher profitsSticky Branding is your branding playbook. It provides ideas, stories and exercises to make your company stand out, attract customers, and grow into an incredible brand.

Michael Jackson: The Visual Documentary


Adrian Grant - 1995
    Illustrated with hundreds of photographs, this visual documentary of Michael Jackson presents all the facts and includes his records, concerts, videos and awards, his public appearances and performances, memorabilia and records you never knew existed.

Communicating Design: Developing Web Site Documentation for Design and Planning


Dan M. Brown - 2006
    Consultant Brown describes the ten basic deliverables as belonging to three basic types, thereby making it much easier to sort out who gets what and when. He wo

The Piano Book: Buying Owning a New or Used Piano


Larry Fine - 1995
    Hundreds of thousands of pianos are bought and sold each year, yet most people buy a piano with only the vaguest idea of what to look for as they make this major purchase. The Piano Book evaluates and compares every brand and style of piano sold in the United States. There is information on piano moving and storage, inspecting individual new and used pianos, the special market for Steinways, and sales gimmicks to watch out for. An annual supplement, sold separately, lists current prices for more than 2,500 new piano models.

Hatch Show Print: The History of a Great American Poster Shop


Paul Kingsbury - 2001
    Country musicians and magicians, professional wrestlers and rock stars, all have turned to Nashville's historic Hatch Show Print to create showstopping posters. Established in 1879, Hatch preserves the art of traditional printing that has earned a loyal following to this day (including the likes of Beck, Emmylou Harris, and the Beastie Boys). Hatch Show Print: The History of a Great American Poster Shop is the first fully illustrated tour of this iconic print shop and also chronicles the long life and large cast of employees, entertainers, and American legends whose histories are intertwined with it. Complete with 190 illustrations--as well as a special book jacket that unfolds to reveal an original Hatch poster on the reverse--Hatch Show Print is a dazzling document of this legendary institution.

Double Your Freelancing Rate


Brennan Dunn - 2012
    

Modern Cartooning: Essential Techniques for Drawing Today's Popular Cartoons


Christopher Hart - 2013
    Chock-full of tips, hints, and step-by-step illustrations, Modern Cartooning gives artists of all ages the tools they need to let their imaginations run wild.

Color Design Workbook: A Real-World Guide to Using Color in Graphic Design


Noreen Morioka - 2006
    From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

The Freelance Manifesto: A Field Guide for the Modern Motion Designer


Joey Korenman - 2017
    It’s what we’re good at. However, designing the career we want, with the freedom, flexibility, and pay we crave, that’s more difficult. All of the above is within your grasp if you’re willing to take the plunge into freelancing. School of Motion founder Joey Korenman worked in every kind of Motion Design role before discovering that freelancing offered him not only more autonomy but also higher pay, less stress, and more creativity. Since then, he’s taught hundreds of School of Motion students his playbook for becoming a six-figure freelancer. Now he shares his experience and advice on breaking out of the nine-to-five mold in this comprehensive and tactical handbook. The Freelance Manifesto offers a field guide for Motion Design professionals looking to make the leap to freelance in two clear and concise parts. The first examines the goals, benefits, myths, and realities of the freelance lifestyle, while the second provides future freelancers with a five-step guide to launching and maintaining a solo business, including making contact, selling yourself, closing the deal, being indispensable, and becoming a lucrative enterprise. If you’re feeling stifled by long hours, low-paying gigs, and an unfulfilling career, make the choice to redesign yourself as a freelancer—and, with the help of this book and some hard work, reclaim your time, independence, and inspiration for yourself.

Social Media for Writers: Marketing Strategies for Building Your Audience and Selling Books


Tee Morris - 2015
    But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

Alternative Medicine: The Definitive Guide


Burton Goldberg - 2002
    Alternative Medicine: The Definitive Guide is packed with lifesaving information and alternative treatments from 400 of the world'¬?s leading alternative physicians.Our contributors (M.D.s, Ph.D.s, Naturopaths, Doctors of Oriental Medicine, and Osteopaths) offer the safest, most affordable, and most effective remedies for over 200 serious health conditions, from cancer to obesity, heart disease to PMS. This guide is easy enough to understand to make it perfect for home reference, while it would also make a fine resource for health care providers interested in learning more about alternative medicine.70% of Americans currently use some form of alternative medicineThis 1,136-page encyclopedia puts all the schools of alternative medicine-50 different therapies-under one roofHighlights dozens of actual patient stories and physician treatments.