Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    In a spectacular duel that become known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through the Ironman 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record—and cross the finish line just 58 seconds apart. The race would redefine the limits of human endurance and the role of mental toughness in sports. In his new book Iron War, sports journalist Matt Fitzgerald writes a riveting epic about how Allen and Scott drove themselves and each other through the most awe-inspiring race in sports history. Iron War goes beyond the pulse-pounding race story to offer a fascinating exploration of the lives of the world's two toughest men and their unquenchable desire to succeed. Weaving an examination of mental resolve into a gripping tale of athletic adventure, Iron War is a soaring narrative of two champions and the paths that led to their stunning final showdown.

    But I don't think I've seen a better resource for the lay user than this one. T. Ormiston-smith. Mother Nature's medicine cabinet. In ancient times, the plant kingdom provided our earliest ancestors with the natural healing powers derived from nature. Extracts and essences from plants and flowers were prized for their medicinal, spiritual, aromatic, and therapeutic value, including beauty benefits. Aromatic plants, essences, and oils have traditionally been used during religious ceremonies and observances, beauty care and perfumes, food enhancement, and preservation. Aromatic plants were the basis for herbal and botanical medicines and remedies for thousands of years - they still are. In fact, they’re the root of today’s modern pharmaceuticals. And as lifestyles rapidly changed to meet everyday challenges, and technology progressed in leaps and bounds, herbal knowledge soon fell by the wayside. During the past century, as the side effects of many chemically based drugs come to light - not to mention the exuberant costs, natural healing has come full circle and has gradually found its way back into our homes. The Western World is standing up and taking notice. People are educating themselves about the wonderful uses and benefits of using essential oils, herbs, and spices. Mother nature's medicine cabinet is back, invoking endless remedies and in some cases, cures - without the side effects. Granted. Natural healing may not replace the family doctor or chemically manufactured drugs entirely, but it certainly is a healthy alternative to consider when thinking about your health, beauty, wellbeing, and fitness regime. Bonus: Includes Medicinal Herbs and their uses. Discover the many benefits to diffusing essential oils to achieve optimal health and well-being in your home and workplace. Diffusing essential oils can help you study better, sleep better, enhance your moods and put you in the mood... Essential oils and pregnancy. Essential oils and children. There is also a section about essential oils for pets – which ones to use and which ones to avoid.

    In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including: Showing up ready to amazing Being proactive Craving feedback Taking responsibility Embracing authenticity Focusing on excellence Turning misery into magic Once you master these habits, you'll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.

    It offers a textbook-level depth of exploration with easy-to-understand examples and encouraging dialogue. Just as many biological symptoms (e.g., pain, fever, sweating) serve various functions, the book investigates an intriguing question: What if anxiety symptoms aren't merely the effect of some cause, but also personality-based and purposeful means to achieve goals?

    I want nothing to do with the ones who play on the same team as my brothers, and I certainly avoid the ones who spend more time in strip clubs than kids’ clubs.So why do I suddenly find myself faking a relationship with Ben Olson, the bad boy tight end who fits every descriptor on my naughty list?He’s in a tight spot, and I’m intrigued by the illicit under the dinner table action that proved to me he’s nothing but trouble. He’s hot and I’m bored. He doesn’t do relationships, and I’m just looking for some fun.Except fun is taking a quick turn into real feelings, and now I’m in a tight spot of my own.

    She is always the first on the dancefloor and the very last to stop boogying. She has never tried to dress like a Parisian, never followed advice on what not to wear, and certainly has never tried to tone down her natural pinkness; she knows he is perfect just the way she is. And even when life throws Flamingo a curveball, she is always ready to embrace the unknown and jump straight in.A gorgeous little gift book of motivational sayings and hilarious axioms, Be a Flamingo is a perfect pink pick-me-up gift for a friend who needs a confidence boost, or great as an impulse self-purchase when you feel you need to start tooting your own horn a little louder. Because we could all do worse than taking a leaf out of Flamingo's book.

    . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.

    She seeks refuge in her butterfly garden, which is filled with voices and memories from long ago.Jocelyn Anderson is a struggling writer who finds escape from her custody battle in the journal of her late mother-in-law. As she gets pulled through the pages of time, Jocelyn discovers her own husband has a hidden history she knows nothing about. Is this secret now Jocelyn's to keep?Krystal Axelrod is living a life she never dreamed she could have. And yet the demons of a dysfunctional childhood and mean girl culture from her cheerleading days cast their shadow over her ability to feel whole, capable, and worthy. Does Goldie hold the key to Krystal's path to freedom?A masterfully crafted tale of love, friendship, betrayal, and the risks we take in the pursuit of justice.

    There, hidden in the mountains and woods, dense with fog and the cold of winter, Evelyn grapples with the guilt of what she’s done, and as she attempts to reconcile her wild independence with the responsibilities of parenthood, she reconnects with the two women who raised her—her foster mother, Nan, and her biological mother, Jubilee. But by coming home, she has set in motion a series of events that will revive the decades-old tragedy that haunts Cormorant Lake—and lead her to confront the high cost of protecting her secret.At once fantastical and deeply rooted in the natural world, Faith Merino’s deeply affecting and spirited debut novel explores the shape of family, the enduring bonds of friendship, and the imperfections of motherhood—messy and beautiful, instinctive and learned, temporal but permanently life-altering.

    As much sting as that statement has, it's hard to argue with. Yet many churches have no idea how to attract and retain younger generations.If you want to understand how to reach, teach, and empower young adults in your church, Jonathan "JP" Pokluda is ready to show you how. Sharing stories of successes and failures during his years of ministering to Millennials, JP offers you transferable principles that will help you mobilize the next generation toward Jesus. He encourages and equips you to- be real- teach the whole truth- hold traditions loosely- find young leaders- give the ministry away- and so much moreTomorrow's church is out there, waiting for you to care, to reach out, to understand their struggles, and to show them why today's church needs, wants, and cherishes them.

    He will be her downfall.The bestselling phenomenon returns…When Rachel meets Luc, the attraction is instant.But she is a doctor, and he is her patient.She gives him the drugs he needs – but in doing so, risks everything.And when a secret is exposed, they’re both in the firing line.Not all patients are telling the truth.

    

    Leading eighteen strangers around the clock for a full year--through months of darkness and with no escape from the frigid cold, howling winds, and each other--Robertson learned powerful lessons about what real, authentic leadership is. Here, she offers a deeply honest and humorous account of what it takes to survive and lead in the harshest environment on Earth. What emerges from her graphic account is a series of powerful and practical lessons for business leaders and managers everywhere.Features practical leadership lessons that are particularly helpful for any leader who must get the best out of the team they've got Features solutions to many challenges common to all workplaces Includes real excerpts from Robertson's personal journals through twelve months of leading in the most challenging environment in the world Written by a popular speaker and business leader who has appeared at more than 350 national and international conferences and events for a wide range of industries Leading on the Edge explains what it's like to take charge when you've no place to hide and how truly harsh environments can serve as a leadership laboratory that results in truly effective, authentic leadership.