This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

    It can be used in a variety of disciplines and is ideal for an introductory comprehensive undergraduate or graduate level course. Through its conversational, informal style it makes material that is often challenging for students both accessible and understandable. The Research Methods Knowledge Base, 3e covers everything from the development of a research question to the writing of a final report, describing both practical and technical issues of sampling, measurement, design and analysis.

    

    The text progresses from a micro- to macro-level of analysis, focusing first on such problems as illness and health care, drugs and alcohol, and family problems and then broadening to the larger issues of poverty and inequality, population growth, environmental problems, and conflict around the world. The social problem in each chapter is framed in a global as well as U.S. context. In every chapter, the three major theoretical perspectives are applied to the social problem under discussion, and the consequences of the problem, as well as alternative solutions, are explored. Pedagogical features such as The Human Side and Self and Society enable students to grasp how social problems affect the lives of individuals and apply their understanding of social problems to their own lives.

    Covering all of the fundamentals in a straightforward, student-friendly manner, it is ideal for undergraduate- and graduate-level courses across the social sciences and also serves as an indispensable guide for researchers. Striking a balance between specific techniques and the underlying logic of scientific inquiry, this book provides a lucid treatment of the four major approaches to research: experimentation, survey research, field research, and the use of available data. Richly developed examples of empirical research and an emphasis on the research process enable students to better understand the real-world application of research methods. The authors also offer a unique chapter (13) advocating a multiple-methods strategy.

    The authors take time to explain statistical procedures so that you can go beyond memorizing formulas and gain a conceptual understanding of statistics. The authors also take care to show you how having an understanding of statistical procedures will help you comprehend published findings and will lead you to become a savvy consumer of information. Known for its exceptional accuracy and examples, this text also has a complete supplements package to support your learning.

    Whether you're very shy or you just don t really enjoy small talk situations, this book will deliver all the techniques, tips and know-how you'll need to talk to anyone about anything, at any time and in any situation.

    Through his unconventional wisdom and singular storytelling, Simon Doonan is the ideal instructor to help readers find – and then flaunt – their own creative style and vision. With provocative wit, he walks us through every aspect of our lives: fashion, socializing, love, work, decor, and family, sharing case studies, quotations by cultural icons and practical tips.Illustrated with amusing vintage and contemporary photographs, some lifted from the Doonan family album, How to Be Yourself is an inspiring, joyful and entertaining survival guide – a literary GPS that promises to transport you away from your phone and back to yourself.

    The book helps psychologists apply the Ethics Code to the constantly changing scientific, professional, and legal realities of the discipline. Author Celia B. Fisher addresses the revised format, choice of wording, aspirational rationale, and enforceability of the code and puts these changes into practical perspective for psychologists. The book provides in-depth discussions of the foundation and application of each ethical standard to the broad spectrum of scientific, teaching, and professional roles of psychologists. This unique guide helps psychologists effectively use ethical principles and standards to morally conduct their work activities, avoid ethical violations, and, most importantly, preserve and protect the fundamental rights and welfare of those whom they serve.

    Now in it's tenth edition, this text makes chemistry exciting to students by showing them why important concepts are relevant to their lives and future careers.

    For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."

    Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

    This edition includes new information about computer statistical software, multivariate statistics, research ethics, and writing research reports in APA style. This book is ideal for graduate students in that it covers statistics, research methodology, and measurement all in one volume. This is a book that graduate students will keep as a reference throughout their careers.

    His book is a fresh look at the questions that occur to anyone who thinks deeply about these matters, questions about free will, self-determination, destiny, choice, and who are we anyway. I believe this is a “breakthrough book.” Robert’s style of writing about such ephemeral and difficult subjects as awareness and consciousness is honest, concise, and accurate. His ability to describe his experiences of living in a reality quite different from conventional ways of thinking is brilliantly unusual. On first encountering Robert Saltzman’s work, I am reminded of the same feelings of discovery, delight and excitement that I remember from meeting Alan Watts’ “The Wisdom of Insecurity”, Krishnamurti’s “Freedom from the Known,” and Chögyam Trungpa’s “Cutting Through Spiritual Materialism.” His clarity of mind shines brightly through every sentence in this book. His skill at making clear the most difficult ramifications and subtleties of awakened consciousness is so free of conventional cluttered thinking, so free of habitual phrases, so free of the taint of religious dogma and the conventional ways of speaking of such difficult matters, that this book stands out for me as an entirely fresh and illuminated exposition of awakened consciousness: an awakened understanding of what it is to be human. —Dr. Robert K. Hall

    This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.