Book picks similar to
Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less by Andrea Vahl
social-media
business
facebook-advertising
non-fiction-business
Unbreakable: How I Turned My Depression and Anxiety into Motivation and You Can Too
Jay Glazer - 2022
How to Follow Up With Your Network Marketing Prospects: Turn Not Now Into Right Now!
Keith Schreiter - 2015
This is frustrating if we are afraid to follow up with prospects. What can we do to make our follow-up efforts effective and rejection-free? How do we maintain posture with skeptical prospects? What can we say to turn simple objections into easy decisions for our prospects?Procrastination stops and fear evaporates when we have the correct follow-up skills. No more dreading the telephone. Prospects will return our telephone calls. And now, we can look forward to easy, bonded conversations with prospects who love us. Prospects want a better life. They are desperately searching for:
1. Someone to follow.
2. Someone who knows where they are going.
3. Someone who has the skills to get there.
We have the opportunity to be that guiding light for our prospects.When we give our prospects instant confidence, contacting our prospects again becomes fun, both for the prospects and for us. Don’t we both want a pleasant experience?Don’t lose all those prospects that didn’t join on your first contact. Help reassure them that you and your opportunity can make a difference in their lives.Use the techniques in this book to move your prospects forward from "Not Now" to "Right Now!" Scroll up and order your copy now!
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Brian Solis - 2009
That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Introduction to Personal Branding: 10 Steps Toward a New Professional You
Mel Carson - 2016
It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com
Blockchain: The Beginners Guide to Understanding the Technology Behind Bitcoin & Cryptocurrency (The Future of Money)
Artemis Caro - 2017
As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn:
A Brief History of Blockchain Technology
Blockchain Basics: Managing Digital Transactions
What is a Distributed Ledger?
Blockchain Beyond Bitcoin
Implications Of Blockchain: Big Data, Privacy & Personal Data
Profiting from Blockchain Technologies
Limitations & Challenges of Blockchain
The Future of Blockchain
For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets.
This is ALL About To Change...
Make sure you take action and join the Financial Revolution by reading this book!
The Conversation Manager: The Power of the Modern Consumer/The End of the Traditional Advertiser
Steven Van Belleghem - 2010
This book looks at how to deal with the changing consumer and the social media as a marketing specialist.
15 Handpicked Unique Suppliers for Handmade Businesses 2015 - 2016
Renae Christine - 2015
I'll show you where to find the best materials from the best suppliers to fuel your Etsy selling success.After getting more than 1 million views on YouTube with over 100,000 follow up questions answered for handmade businesses since 2012, Renae Christine has learned that 90% of handmade businesses fail within the first 5 years due to lack of proper suppliers or the know-how to find those suppliers of the best materials.Read this resource guide to learn:Why every Etsy seller and handmade business owner needs a supplier.Why you should avoid your local craft store's clearance section like the plague.Common mistakes that you could be making.How much money you need to place an initial order, which might surprise you.Where to find tens of thousands of proper material suppliers.The questions to ask before taking on a supplier and placing an order so you don't waste your money.15 of Renae Christine's favorite suppliers from a convention she scoured just for handmade businesses.Additional bonus suppliers listed from different handmade industries.Is this resource guide for you?You need this guide if you:You're in the 'Etsy business for beginners' phase of businessYou feel like your business or Etsy shop just can't get off the ground and you don't know whyYou want to learn how to sell on Etsy through proper strategies and avoid making mistakesRenae Christine has been featured in Yahoo Finance, ABC, CBS, Reuters, Bloomberg Business Week and in thousands of other publications worldwide. She is the worldwide known business coach for everything handmade. Renae is even more rare because she built a six-figure stationery business herself.
Grow Your Value: Living and Working to Your Full Potential
Mika Brzezinski - 2015
In her books and in her conferences, Mika gives women the tools necessary to advocate for themselves and their financial futures. But that is only the first step; once you know your value, you need to grow it—both professionally and personally.Drawing on deeply revealing conversations with powerful and dynamic women, input from researchers and relationship experts, and her own wealth of experience, Mika helps women pinpoint their individual definition of success. She advises her readers to define the “professional value” that encompasses their worth in the workplace, and the “inner value” made up of their core beliefs and goals.Women can stop feeling overwhelmed, overscheduled, frantic, and forever guilty—but only if they choose their objectives confidently and unapologetically, and focus their efforts accordingly. Mika encourages women to stop seeking the unobtainable “work-life balance,” and instead pursue a life of honesty and authenticity, where career and home life combine rather than collide.
Authority Content: The Simple System for Building Your Brand, Sales, and Credibility
David Jenyns - 2016
The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com
Writing For A Good Cause: The Complete Guide To Crafting Proposals And Other Persuasive Pieces For Nonprof
Joseph Barbato - 2000
Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal—from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)
Jason Kelly - 2015
Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.
Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits
Jeremy McGilvrey - 2017
Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: How to build a large following FAST. How to convert those followers into DOLLARS. The old way of being successful on social media meant that you had to spend a small fortune to build your following, then light your marketing dollars on fire trying to figure out Facebook ads. Instagram Secrets completely demolishes the old way entrepreneurs were taught to use social media to grow their businesses. Now, anybody (even if you have ZERO Instagram followers) can generate an ENDLESS FLOOD of warm, cheap and targeted leads on demand. The warmer the lead, the easier the sale. The cheaper the lead, the higher the profit. Wasting weeks or months on “testing” is now a thing of the past. You can now test your website, landing page, and sales funnels in just a few hours and make the necessary tweaks that will put you on the fast track to profitability. There is a HUGE misconception about what it really means to be successful on social media: Having tons of followers is great, but it’s meaningless if it doesn’t make you money. Getting likes makes you feel good, but you can’t pay your bills with Instagram likes. Getting leads makes it seem like you are winning, but leads without sales are useless. Those who LOSE on Instagram treat it like a popularity contest to fuel their ego. Winning on Instagram is simple: Just follow the blueprint Jeremy reveals in this book. Will Instagram Secrets work for you? Yes. The pure gold packed from cover-to-cover in this book is not THEORY by the latest “Insta-Fake Guru.” The author, Jeremy McGilvrey wrote the book after learning DIRECTLY from Jason Stone, aka @Millionaire_Mentor who to date has 2.4 million followers, built and email list of 350,000 loyal subscribers and netted well over $2,000,000 using only Instagram. Jeremy wrote Instagram Secrets the same way Napoleon Hill wrote the all-time personal development best seller Think and Grow Rich. Hill interviewed billionaire businessman Andrew Carnegie to learn the secrets behind how he achieved his unheard-of success and indestructible WEALTH. He then simplified Carnegie’s teachings into the first ever roadmap for attaining extraordinary financial success. Similarly, McGilvrey distilled Jason Stone’s vast knowledge into the most comprehensive book ever written for building a massive Instagram following and turning those followers into dollars. Not only did McGilvrey STUDY with the best, he also APPLIED everything he learned from @Millionaire_Mentor to build two Instagram pages to a combined 312,567 followers in under 15 months, collect 35,456 email leads in 7 months and earn daily predictable profits from Instagram. Instagram Secrets was written with the goal of helping entrepreneurs completely bypass the years of pain, suffering and failure associated with building a profitable business and help them to achieve massive online success in record time. If you are looking for another cookie-cutter training about how to become Insta-Famous Instagram Secrets is not for you. But, if you are serious about using Instagram to grow your following fast, get leads, make sales and build a profitable business...Then pick up your copy of Instagram Secrets today.
Live Your Life Insurance
Kim D.H. Butler - 2009
In it, you'll discover exactly how you can use your life insurance to benefit you while you are alive—and help you build financial security. In addition, it will reveal ways to make the best of your policy no matter what age you are. Most people don't realize what a powerful tool they have in their life insurance policies—this book will be your guide.Life insurance is one of the oldest financial products around, and yet it is one of the most misunderstood. People debate its efficacy from every angle, but rarely is it championed. That is, until recently. Now, in this landmark book, you'll discover:• The invaluable CLUE concept• How to leverage opportunity and investment capability• How one dollar can do many jobs• How to use your death benefit while you are alive• Why you should set up a family bank• And much more."Live Your Life Insurance" is a book about life and living—using and benefiting from your life insurance while you are alive to enjoy it. And, in today's economy, it is more important than ever to understand and utilize all the financial tools we have at our disposal.
The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search
Wayne Breitbarth - 2011
You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.Wayne Breitbarth’s pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years’ experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.
Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers' Experience with Real-Time Conversations
David Cancel - 2019
Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.