Persuasion Skills Black Book: Practical NLP Language Patterns for Getting the Response You Want


Rintu Basu - 2009
    The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another. By the book's end you will have the structures in place to make more money, attract more people and have more fun. Just some of the applications include: Managers: powerfully motivate your teams Leaders: inspire people to your vision Parents: protect and encourage your children Teachers: get your classes to commit to learning Coaches: build client confidence and commitment Sales Pros: obliterate objections and get to 'yes' Marketers: boost your response with compelling copy Couples: strengthen and build your relationship Singles: attract and impress potential partners Employees: manage your boss and gain promotions Customers: get your complaints handled properly Service Staff: turn angry customers into best friends Job Seekers: ace interviews and win the job you want All of us: get more of what you want from life What new opportunities open up to you when you can persuade others to do what you want, easily and effortlessly, in any situation? Acclaimed NLP trainer, Rintu Basu, has worked hard to devise this book so that you don't have to. As well as clearly laid-out chapters, examples and case studies, the whole book has been written using the very patterns you'll be learning. So, as you read and use your new skills, your conscious understanding and unconscious ability will continue to deepen.

Little Black Stretchy Pants: Story of lululemon by the Founder, Chip Wilson (unauthorized)


Chip Wilson - 2020
    

The A-Z of Amazon.co.uk FBA: A step-by-step guide to branding, sourcing and selling private-label FBA products on Amazon’s UK website


Ned Browne - 2016
    Put simply, FBA allows sellers to outsource their product storage and distribution to Amazon. FBA is giving rise to a new, post-eBay, entrepreneur: people who want to spend their time re-selling, designing, branding and marketing products. With FBA, you don’t have to worry about being hacked or setting up payment systems. There’s no more traipsing to the Post Office or worrying about being away when an order needs to be fulfilled. This gives you freedom too – you can run your FBA operation from anywhere in the world. All you need is access to the Internet. There are numerous books available on this subject, but this is the first to focus solely on Amazon.co.uk – that means UK case studies, pounds not dollars and UK/EU laws/rules. If you’re a seasoned FBAer, this book is probably not for you – although you will learn a few new things. However, if you’re thinking of entering this market or have less than a couple of years’ experience this guide should prove invaluable. This books covers the following topics: • Finding products that will sell. • Creating your own brand – branded products sell for a premium. • Importing goods from outside the EU. • Sourcing/buying products from overseas suppliers. • Registering as a seller on Amazon. • Listing FBA products on Amazon. • Getting your products to Amazon’s fulfilment centres. • Commodity codes, import duty and VAT. • Pricing your products. • How to get great customer reviews to boost sales. • The dark arts of Amazon SEO. • Selling as a Pro Merchant. • Product requiring prior approval by Amazon. • Promoting your products, including: o Amazon Sponsored Products advertising. o Facebook for business. o Amazon money-off promotions. o Amazon Launchpad. o Handmade at Amazon. • List on eBay, sell via FBA. • Returns and damaged stock. • Amazon Lending. • Rules and regulations – tedious but necessary. Amazon FBA is a moveable feast – things are changing every week. I have included my email address in the book and encourage readers to ask questions, make suggestion and point out any inaccuracies. Hopefully there won’t be too many of the latter! Enjoy and good luck. Ned Browne 15th July 2016.

Leading Change: The Argument For Values-Based Leadership


James O'Toole - 1995
    . .Mr. O'Toole puts soul and values squarely back into a vital topic, leadership."--Tom Peters The New York Times Book Review"A deeply philosophical and eminently practical study of leadership as change."--James MacGregor BurnsPulitzer Prize and National Book Award winner, and author of LeadershipCurrent management philosophy advocates an outmoded Machiavellian approach to running organizations: Leaders are told in countless books that they can only accomplish their goals by being tough, manipulative, dictatorial, or paternalistic as the situation requires.In Leading Change, noted management theorist James O'Toole proposes a provocative new vision of leadership in the business world--a vision of leadership rooted in moral values and a consistent display of respect for all followers. As O'Toole brilliantly demonstrates, values-based leadership is not only fair and just, it is also highly effective in today's complex organizations.When leaders truly believe that their prime goal is the welfare of their followers, they get results. The finest leaders--from political giants like Washington, Jefferson, and Lincoln to contemporary CEOs like Max De Pree and James Houghton--have always shared leadership with their followers. They create organizations that encourage change and self-reevaluation; they foster an atmosphere of open-mindedness and fresh thinking, in which assumptions can be challenged and goals reassessed. Grounded in the ideas of moral philosophy, Leading Change powerfully transcends the standard how-to management primer to define a challenging new approach to leadership. As O'Toole so persuasively argues, growth and change are possible, indeed necessary, and they will be effected by individuals who have the stature and the courage to lead morally. This important book, at once thought-provoking and totally practical, is bound to take its place as one of the landmark business volumes of our times."Jim O'Toole has written the essential work for organizations to survive and thrive in today's changing world. His intellectually penetrating thinking shows us how the sometimes conflicting problems we wrestle with--often in piecemeal fashion--fit together to form a complete picture, even as the picture itself continues to change. His message is so critical to the very existence of every organization that any leader who fails to heed his advice condemns his or her company to mediocrity and/or early death. It's that basic."--Warren Bennis Professor and founding chairman of the Leadership Institute at the University of Southern California Author of An Invented Life and Why Leaders Can't Lead

Make Your Point!:Speak clearly and concisely anyplace anytime.


Kevin Carroll - 2005
    John A. Greco, former AT&T executive, is just one of thousands who swear by it. Greco says: "The Diamond works wonders. Once you have it down, you can use it to make your point at any time to anyone anywhere."Make Your Point is written by two streetwise communication consultants with a combined 35 years of executive speech coaching experience. Their clients include: Microsoft, IBM, Merrill Lynch, MasterCard, Heineken, and Wrigley. If Cool Hand Luke had read Make Your Point, he probably wouldn’t have uttered those famous words: “What we have here is a failure to communicate.”

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Organizations


Christopher Grey - 2005
    Written in an accessible style, it enters into lively discussion of classical and contemporary ideas about organizations and their management. It shows that getting to grips with these ideas means asking fundamental questions about what it means to be human and about the nature of modern society.This book is for you if:*you get impatient with heavy, conventional and lengthy textbooks*you are fed up with the trite simplicities of the management gurus*you are dismayed by dry, worthy, alternative views*you want to show your lecturer you have done some extra readingIt is an antidote to the boring textbook and it is compatible with any degree course on management and organizations. It will challenge your thinking and it will help you get a good mark in your exam. And it's cheap. Should you buy it? It's a no-brainer.

Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers


Benson Smith - 2003
    Now Gallup uses its expertise to offer a unique, interactive StrengthsFinder.com Profile that will identify your top five talents-and help you start getting the most from them in your sales career. Each copy of this book has a special, individualized code that lets you access the StrengthsFinder Profile on the Internet. The product of a twenty-five-year, multimillion-dollar effort, the StrengthsFinder program interviews you and offers an in-depth, individualized analysis of your predominant strengths and personality traits. Using this book, you can then find out how to put your strengths to work in the real world, how others with similar talents have succeeded or failed, and why you may need to make essential changes in your career. Debunking the most-repeated myths about sales-from the myth that anyone can sell to the myth that a good salesperson can sell anything-Discover Your Sales Strengths shows you: How to understand your top talents in sales-and focus on the ones that will help you most effectively plan your career How to use your strengths to have an impact on other people-and gain a competitive advantage How to find the right field, the right company, and the right boss for your talents Why different approaches to the same sale can both succeed. (There is no one right way to sell!) A book that only The Gallup Organization could create, Discover Your Sales Strengths offers you a powerful new knowledge of who you are, what you're good at, and how you work best. And in today's world of sales, that is the most powerful tool of all.

How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation


Susan M. Weinschenk - 2013
    Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.

Am I Being Kind: How Asking One Simple Question Can Change Your Life...and Your World


Michael J. Chase - 2011
    Awakening the reader like caffeine for the heart, am I being kind revives the spirit and blazes a direct path to a more peaceful and kindhearted world. In this captivating guide to personal transformation, author and inspirational speaker Michael J. Chase reveals how one simple question has the power to change your life and the lives of those around you. As you ask, "am I being kind" in seven vital areas of your life, you discover the secret to creating unlimited joy, inner peace, and the life you've always dreamed of. Having experienced the "art of unkindness" throughout much of his life, Michael shares his own journey of self-discovery and the lessons learned from unlikely spiritual teachers along the way. Through riveting true stories and a unique step-by-step program, am I being kind shows you how the astonishing power of kindness can change your heart, your life, and ultimately, your world.

Skip the Flip: Secrets the 1% Know About Real Estate Investing


Hayden Crabtree - 2020
    

The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results...Every Day!


Timothy L. Templeton - 1999
    A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema - from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing


Roger Dooley - 2011
    This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Conversations with Richard Bandler: Two NLP Masters Reveal the Secrets to Successful Living


Richard Bandler - 2009
     Conversations with Richard Bandler recounts Owen Fitzpatrick's journey to discover the true nature of personal freedom and what is possible for the human spirit. Through his conversations with his mentor, Richard Bandler, and drawing on his own personal and professional adventures across the world, he takes you on a thought-provoking voyage of discovery.Today, many have become trapped in fear, anxiety, loneliness, depression, heartbreak, rejection, and perfectionism. After thirty-five years of helping people transform their lives and become free from their problems, Richard Bandler has the answers. Conversations with Richard Bandler is packed with exercises designed to help you change, as well as to make you happier, more relaxed, confident, and successful. You'll also gain fascinating insights into love and spirituality, as well as Richard's philosophies on life and the human experience.

Proven Billionaires' Formula


Adwa AlDakheel - 2013
    Whether you were maturely young or immaturely old or a little bit of both, this book was written for you to understand that it is never too soon or too late to start your journey towards success.This is for the child you once were - when you believed everything was possible and nothing was out of reach; may this book be a leading factor in that child's rebirth.

Grace Over Grind: How Grace Will Take Your Business Where Grinding Can't


Shae Bynes - 2017
    In the Kingdom of God, it is an inferior substitute for working by the supernatural power of God's grace. The purpose of Grace Over Grind is to challenge you, shift your thinking, and transform the way that you work so that you can glorify God and experience immeasurably more than you could ask or imagine in your business. With the same relatable teaching style and storytelling used in The Kingdom Driven Entrepreneur: Doing Business God's Way and Encountering God: A Devotional of the Kingdom Driven Entrepreneur, Shae Bynes provides scripture, testimonies, and application exercises to help you on your journey to receive God's best and have a greater Kingdom impact in your sphere of influence.