With controversial ideas and funny stories, it covers topics that readers will recognize from their course and some new but equally important areas to challenge their thinking. Part of a highly popular new series this book will make you better able to question and understand this burgeoning field.

    It explains how it was a premeditated, orchestrated deception, using science to impose a political agenda. It fooled a majority including most scientists. They assumed that other scientists would not produce science for a political agenda. German Physicist and meteorologist Klaus-Eckart Puls finally decided to look for himself. Here is what he discovered. Ten years ago I simply parroted what the IPCC told us. One day I started checking the facts and data—first I started with a sense of doubt but then I became outraged when I discovered that much of what the IPCC and the media were telling us was sheer nonsense and was not even supported by any scientific facts and measurements. To this day I still feel shame that as a scientist I made presentations of their science without first checking it.…scientifically it is sheer absurdity to think we can get a nice climate by turning a CO2 adjustment knob. This book uses the same approach used in investigative journalism. It examines the Who, What, Where, When, Why, and How.

    Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.In the first week of release, the Amazon ranking of The Sandler Rules shot to:#1 in the Sales and Selling category#2 in Hot New Releases--business books#3 in business books#23 worldwide!

    In The End of Food, Paul Roberts investigates this system and presents a startling truth—how we make, market, and transport our food is no longer compatible with the billions of consumers the system was built to serve.The emergence of large-scale and efficient food production forever changed our relationship with food and ultimately left a vulnerable and paradoxical system in place. High-volume factory systems create new risks for food-borne illness; high-yield crops generate grain, produce, and meat of declining nutritional quality; and while nearly a billion people are overweight, roughly as many people are starving. In this vivid narrative, Roberts presents clear, stark visions of the future and helps us prepare to make the necessary decisions to survive the demise of food production as we know it.

    government for trying to steal trade secrets, by a finalist for the Pulitzer Prize in nonfiction.In September 2011, sheriff's deputies in Iowa encountered three ethnic Chinese men near a field where a farmer was growing corn seed under contract with Monsanto. What began as a simple trespassing inquiry mushroomed into a two-year FBI operation in which investigators bugged the men's rental cars, used a warrant intended for foreign terrorists and spies, and flew surveillance planes over corn country--all in the name of protecting trade secrets of corporate giants Monsanto and DuPont Pioneer. In The Scientist and the Spy, Hvistendahl gives a gripping account of this unusually far-reaching investigation, which pitted a veteran FBI special agent against Florida resident Robert Mo, who after his academic career foundered took a questionable job with the Chinese agricultural company DBN--and became a pawn in a global rivalry.Industrial espionage by Chinese companies lies beneath the United States' recent trade war with China, and it is one of the top counterintelligence targets of the FBI. But a decade of efforts to stem the problem have been largely ineffective. Through previously unreleased FBI files and her reporting from across the United States and China, Hvistendahl describes a long history of shoddy counterintelligence on China, much of it tinged with racism, and questions the role that corporate influence plays in trade secrets theft cases brought by the U.S. government. The Scientist and the Spy is both an important exploration of the issues at stake and a compelling, involving read.

    

    By 2010, none of these factors confer power in the same way: industrial capacity seems an almost Victorian virtue, and cyber threats are wielded by non-state actors. Politics changed, and the nature of power—defined as the ability to affect others to obtain the outcomes you want—had changed dramatically. Power is not static; its story is of shifts and innovations, technologies and relationships. Joseph Nye is a long-time analyst of power and a hands-on practitioner in government. Many of his ideas have been at the heart of recent debates over the role America should play in the world: his concept of "soft power" has been adopted by leaders from Britain to China; "smart power” has been adopted as the bumper-sticker for the Obama Administration’s foreign policy. This book is the summation of his work, as relevant to general readers as to foreign policy specialists. It is a vivid narrative that delves behind the elusive faces of power to discover its enduring nature in the cyber age.

    This book sets out a comprehensive statement of the new security studies, establishing the case for the broader agenda.

    Their ethos is known as bushido, the Way of the Warrior-Knight. Here, premier translator Thomas Cleary presents a rich collection of writings on bushido by warriors, scholars, political advisors, and educators from the fifteenth century through the nineteenth century that provide a comprehensive, historically rich view of samurai life and philosophy. Training the Samurai Mind gives an insider's view of the samurai world: the moral and psychological development of the warrior, the ethical standards they were meant to uphold, their training in both martial arts and strategy, and the enormous role that the traditions of Shintoism, Buddhism, Confucianism, and Taoism had in influencing samurai ideals. The writings deal with a broad range of subjects—from military strategy and political science, to personal discipline and character development. Cleary introduces each piece, putting it into historical context, and presents biographical information about the authors. This is an essential read for anyone interested in military history and samurai history, and for martial artists who want to understand strategy.

    Every officer should read and reread this text, to understand it, and to take its message to heart. Warfighting has stimulated discussion and debate from classrooms to wardooms, training areas to combat zones. The philosophy contained in this publication has influenced our approach to every task we have undertaken.

    Its coherence and ambition are unmatched by other military literature. On War is full of sharp observation, biting irony, and memorable phrases, the most famous being, "War is a continuation of politics by other means."About the AuthorExcept for a brief stint in 1812 when he served in the Russian army, Clausewitz spent his whole career, from the age of twelve until his death in 1831, in the Prussian army. He fought in all the major Prussian campaigns against France, and his most fateful experience - the 1806 Battle of Jena-Auerstedt, in which Napoleon destroyed the Prussian army - inspired him to write On War.

    For every General Electric–still going strong after more than one hundred years–there are dozens of businesses like Central Leather, which was one of the world’s largest companies in 1912 but was liquidated in 1952. Ormerod debunks conventional economic theory–that the world economy ticks along in perfect equilibrium according to the best-laid plans of business and government–and delves into the reasons for the failure of brands, entire companies, and public policies. Inspired by recent advances in evolutionary theory and biology, Ormerod illuminates the ways in which companies and policy-setting sectors of government behave much like living organisms: unless they evolve, they die. But he also makes clear how desirable social and economic outcomes may be achieved when individuals, companies and governments adapt in response to the actual behavior and requirements of their customers and constituents.Why Most Things Fail is a fascinating and provocative study of a truth all too seldom acknowledged.

    Pulitzer Prize-winning Washington Post reporter Barton Gellman parts the curtains of secrecy to show how Cheney operated, why, and what he wrought.Angler, Gellman’s embargoed and highly explosive book, is a work of careful, concrete, and original reporting backed by hundreds of interviews with close Cheney allies as well as rivals, many speaking candidly on the record for the first time. On the signature issues of war and peace, Angler takes readers behind the scenes as Cheney maneuvers for dominance on what he calls the iron issues from Iraq, Iran, and North Korea to executive supremacy, interrogation of Al Qaeda suspects, and domestic espionage. Gellman explores the behind-the- scenes story of Cheney’s tremendous influence on foreign policy, exposing how he misled the four ranking members of Congress with faulty intelligence on Iraqi weapons of mass destruction, how he derailed Bush from venturing into Israeli- Palestinian peace talks for nearly five years, and how his policy left North Korea and Iran free to make major advances in their nuclear programs.Domestically, Gellman details Cheney’s role as “super Chief of Staff ”, enforcer of conservative orthodoxy; gatekeeper of Supreme Court nominees; referee of Cabinet turf; editor of tax and budget laws; and regulator in chief of the administration’s environment policy. We watch as Cheney, the ultimate Washington insider, leverages his influence within the Bush administration in order to implement his policy goals. Gellman’s discoveries will surprise even the most astute students of political science.Above all, Angler is a study of the inner workings of the Bush administration and the vice president’s central role as the administration’s canniest power player. Gellman exposes the mechanics of Cheney’s largely successful post-September 11 campaign to win unchecked power for the commander in chief, and reflects upon, and perhaps changes, the legacy that Cheney—and the Bush administration as a whole—will leave as they exit office.

    Fairbank)   In this masterful, highly original approach to modern Chinese history, Jonathan D. Spence shows us the Chinese revolution through the eyes of its most articulate participants—the writers, historians, philosophers, and insurrectionists who shaped and were shaped by the turbulent events of the twentieth century. By skillfully combining literary materials with more conventional sources of political and social history, Spence provides an unparalleled look at China and her people and offers valuable insight into the continuing conflict between the implacable power of the state and the strivings of China's artists, writers, and thinkers.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.