Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Eva Hesse


Lucy R. Lippard - 1976
    In many ways, her works were ”psychic models,” as Robert Smithson has said, of ”a very interior person.” In pioneering the use of ”soft” materials, her sculptures betrayed her awareness of the manner in which her experience as a woman altered her art and career. Although she died before feminism affected the art world to any great extent, her major works have since become talismans for succeeding generations of women artists. Eva Hesse was designed by Hesse's friends and colleagues Sol LeWitt and Pat Stier; her sculptures, drawings, and paintings are reproduced and discussed; and the text includes numerous quotations from her diaries. First published in 1976 but long out-of-print, this classic text is both an insightful critical analysis and a tribute to an artist whose genius has become increasingly apparent with the passage of time.

Hockney Pictures


Gregory Evans - 2004
    Including more than 300 illustrations, accompanied by quotes from the artist that illuminate the passionate thinking behind the work, Hockney’s Pictures shows the evolution and diversity of Hockney’s paintings, drawings, watercolors, prints, and photography, confirming and reinforcing his position as one of the world’s most popular living artists.

Retrospective, 1964-1984


H.R. Giger - 1984
    Carefully rendered reproductions of Giger's best paintings are accompanied by his own commentary. 70 color illus. 75 b&w illus. 25 b&w photos.

Fairies, Gnomes & Trolls: Create a Fantasy World in Polymer Clay


Maureen Carlson - 2006
    Featuring 15 step-by-step projects for creating clay fairies, gnomes, trolls, and other enchanting figures, this beautiful instructional book shows readershow to create an entire fantasy land.

Hand to Earth Andy Goldsworth Scuplture 1976-1990


Terry Friedman - 1991
    Here nearly 200 illustrations--over 100 in color--make a fascinating collection.

Forever Frida: A Celebration of the Life, Art, Loves, Words, and Style of Frida Kahlo


Kathy Cano-Murillo - 2019
    Forever Frida celebrates all things Frida, so you can enjoy her art, her words, her style, and her badass attitude every day. Viva Frida!

Big Appetites: Tiny People in a World of Big Food


Christopher Boffoli - 2013
    

Clear Seeing Place: Studio Visits


Brian Rutenberg - 2016
    Brimming with the joy of process and a love of art history, Brian Rutenberg reveals the places, people, and experiences that led to the paint­ings for which he is well known today. This book is packed with ideas, observations, techniques, and career advice all thought­fully arranged into six sections designed to inspire artists of all levels, as well as anyone interested in creativity.Clear Seeing Place is a companion to the artist's popular YouTube series, "Brian Rutenberg Studio Visits," and is a love letter to painting written by a painter.

Traditional Oil Painting: Advanced Techniques and Concepts from the Renaissance to the Present


Virgil Elliott - 2007
    How did the Old Masters create their masterpieces? What kind of education allowed these great artists to create such beautiful work, and how can an artist learn these lessons today? Traditional Oil Painting answers those questions and many more. This comprehensive sourcebook explores the most advanced levels of oil painting, with full information on the latest scientific discoveries. Author and distinguished artist Virgil Elliott examines the many elements that let artists take the next step in their work: mental attitude, aesthetic considerations, the importance of drawing, principles of visual reality, materials, techniques, portraiture, photographic images versus visual reality, and color. Traditional Oil Painting helps artists master the secrets of realistic painting to create work that will rival that of the masters.

Chihuly: 365 Days


Dale Chihuly - 2007
    Chihuly: 365 Days is a richly illustrated photo survey of his entire four-decade career, with more than 500 pictures showing all facets of his work—from intimate smaller pieces to the tremendous outdoor installations that have thrilled millions of visitors. There are also personal photos of the artist; of “Team chihuly” at the Boathouse, his studio in Seattle, Washington; and of his marvelous drawings—all selected by the artist himself. Most of the photographs have never before been published.Quotations from and about Chihuly, as well as descriptions of his various types of works and short texts on his most prominent series pieces, accompany the images. The captions also act as a chronology of his life and work.

Everyday Sketching and Drawing: Learn the Five-Step Technique to Illustrating Your Life


Steven B. Reddy - 2018
    For those who have always wanted to or tried and failed to learn to draw it provides simple step-by-step instruction, plus easy-to-follow practice exercises, and provides the motivation and inspiration readers need to be successful. For those who already draw, Everyday Sketching and Drawing offers another technique to add to their drawing arsenal.Why do so many adults come to view drawing as difficult or fraught with anxiety? Traditional art instruction is often bogged down with jargon, rules, and admonishments that unintentionally stifle the joy of drawing for its own sake.Steven Reddy's new and easy approach to drawing instructs sketchers to document their unique and compelling lives in realistic yet playful sketches that record the places, spaces, and objects that help define them as individuals. He reminds artists to slow down, notice, and attend to the sketch-worthy scenes and subjects that are unstaged and always there in our everyday lives. He offers a versatile technique that can lead to a skill that fills sketchbooks with the visual details that differentiate one life from another. This approach is a meditative, relaxing alternative to academic concerns about perspective, proportion, and accuracy. Reddy encourages artists to capture in whimsical but detail-specific illustrations their unique, subjective interpretation of their visual surroundings.Steven Reddy's drawing method produces extremely detailed and realistic scenes of objects and scenes in everyday life in a relatively short period of time (60 minutes to 3 hours or more, depending on the sketcher's preference). Modifying a technique utilized by Old Master oil painters, the drawings pass through 5 clearly articulated stages where each step focuses on one visual concept at a time.

Richard Avedon: Photographs 1946-2004


Richard Avedon - 2007
    This beautifully produced catalogue, designed by the renowned Danish graphic designer Michael Jensen, features deluxe tritone printing and varnish on premium paper. It includes 125 reproductions of Avedon's greatest work from the entire range of his oeuvre--including fashion photographs, reportage and portraits--and spans from his early Italian subjects of the 1940s to his 2004 portrait of the Icelandic pop star Bjork. It also features a small number of color images, including what must be one of the most famous photographic portraits of the twentieth century, -Nastassja Kinski and the Serpent- (1981). Texts by Jeffrey Fraenkel, Judith Thurman, Geoff Dyer, Christoph Ribbat, Rune Gade and curator Helle Crenzien offer a sophisticated and thorough composite view of Avedon's career.

Bouguereau


Fronia E. Wissman - 1996
    Wissman offers astute and illuminating insights into the art, career, and family life of this great artist--whose beautiful paintings of a better, purer time an place continue to find favor with contemporary viewers. Over fifty full-color reproductions and several black-and-white illustrations exemplify Bouguereau's precision in creating timeless works of sensual, emotional, and intellectual appeal.

Lucian Freud


Lucian Freud - 2002
    1922) has built up a reputation as one of the most distinctive contemporary figurative artists. Freud's startling and disconcerting portraits and nudes have a haunting quality that makes them impossible to forget. This stunning book -- which accompanies a major retrospective showing at Tate Britain in London, Fundacio"la Caixa" in Barcelona, and The Museum of Contemporary Art in Los Angeles -- brings together key works from Freud's entire career, including over 140 paintings, drawings, and etchings, some new, and many never before exhibited.Richly illustrated with many previously unpublished photographs from the artist's personal archives, this volume contains a detailed analysis of Freud's work by curator William Feaver along with a contribution from the artist's friend, painter Frank Auerbach. Unprecedented in scope and providing an exciting opportunity to view the exceptionally productive period of the last 20 years in the context of earlier decades, this book celebrates the lifetime achievements of a powerful artist, one of the greatest realist painters of our time.