What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    Discover the characteristics of a successful person and learn to get motivated and achieve your goals. Motivational master Zig Ziglar maps out a clear road straight to the top!

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    When building a family, they complement the kids. But what happens when things get out of hand? For writer and house husband, Matt Whyman, it's a case of catastrophe management in coping with four children and all the ill-advised animals amassed by his career wife, Emma.

    Bumper to Bumper is newer, longer, and better, touting mostly original stories that include the time Doug crashed his brand-new Porsche company car into a tree, the real story behind the time Doug crushed a Chrysler PT Cruiser, the time Doug bribed a government official in South Africa, the time Doug got detained at the Canadian border on an automotive press trip, and the story of Doug’s relationship with automakers. Also, Doug wrote this description himself in the third person.

    man or woman... no matter how poor your education may be today!It makes no difference how badly you did in school as a child... how difficult it is for you to concentrate today... how poor your memory may be... how much a prisoner you are of crippling mental habits... how impossible it may seem to you today that YOU could read an entire book in as little as half an hour -That YOU could flash through business and financial problems that leave your friends stopped cold - that YOU could hold an entire roomful of people ABSOLUTELY SPELLBOUND BY THE POWER OF YOUR IMAGINATION, YOUR UNDERSTANDING, YOUR ABILITY TO TRANSMIT THE SPOKEN WORD! What's The Secret? It's As Simple As This - I believe that you can perform every one of these accomplishments - and more - far easier and faster than you've ever dreamed - because of this one simple fact: I believe that your mind is working today at only HALF of its true power - simply because no one has ever shown you the right way to make every book, every article, every subject you ever wish to learn HALF TEACH ITSELF! What are some benefits you can expect when you follow this program Effortlessly remember important dates, appointments, meetings and schedules weeks, months or even years ahead without missing a single one! Make other people "Hang On Your Every Word!" Develop a perfect, computer-like memory in just 5 minutes a day! Quickly and easily double or even triple your reading speed Breeze through any test or exam Develop unbreakable concentration and focus Never experience social awkwardness or anxiety again Skyrocket Your Vocabulary - In Minutes! What will you learn? Discover advanced techniques from psychology to become a master at any skill or subject Simple methods that allow you to nail down tough information or complex concepts quickly and easily What you can do to eliminate procrastination, minimize distractions, avoid interruptions, keep your mind focused and concentrate longer, even during challenging or stressful situations Step-by-step easy-to-understand methods for turning even the worst memory into a powerful one. How to use what you learn to become SUCCESSFUL in your business and enjoy all of the benefits How you can dazzle your friends and fellow workers with your ability to absorb facts like a sponge And much, much more Final Words: This is NOT a textbook! NOT a study manual

    Read about: accidentally showing topless dancers in an educational video about Paris making students “rent” their seats to teach them real-world budgeting rescuing an injured child on a field trip and then being surrounded by state troopers as a suspected pedophile helping a second grade student write letters to her soldier father and watching their tearful reunion giving an award for academic achievement to a student who is headed for prison hitting a 9-year-old bike rider and years later having him in class making up math raps for inner city students and 94 more great stories!

    Peterson stresses the importance of metering the subject for a starting exposure, and then explains how to use various exposure meters and different kinds of lighting. The book contains lessons on each element of the exposure-aperature, shutter speed, iso-and how it relates to the other two in terms of depth of field, freezing and blurring action, and shooting in low light or at night. A section on special techniques explores such options as deliberate under- and overexposures, how to produce double exposures, bracketing, shooting the moon, and the use of filters. Understanding Exposure demonstrates that there are always creative choices about how to expose a picture-and that the decision is up to the photographer, not the camera.

    But aren't they hard to grow at home? No! says orchid grower extraordinaire Steve Frowine. In this handy guide, he shows you step by step how to select the right orchids, keep them healthy, encourage blooms, and even propagate your own plants. Discover how to: * Select orchids that will thrive in your home * Water, fertilize, repot, and propagate orchids * Decipher complicated orchid names * Get familiar with favorite orchid varieties * Create spectacular orchid displays

    

    

    He explains how bankers worldwide created a secret trillion-dollar machine that delivered cheap mortgages to the masses and riches beyond dreams to the financial innovators.Fundamental to this saga is how “the people who hated to lose” were persuaded to accept risk by “the people who loved to win.” Why did people come to trust and respect arcane financial tools? Who were the bankers competing to assemble the basic components into increasingly intricate machines? How did this process achieve its own unstoppable momentum—ending in collapse, bailouts, and a public outcry against the giants of finance?Provocative and intriguing, The Devil’s Derivatives sheds much-needed light on the forces that fueled the most brutal economic downturn since the Great Depression.

    A picture of yourself with your practically perfect dog. You've always preferred big dogs, and your ideal dog is sturdy, strong, and energetic. At the same time, you envision a dog who is gentle and completely in tune to your needs, your whims, and your every move. That perfect dog is likely a Labrador Retriever. After all, the Labrador Retriever is the most popular dog in the United States, according to American Kennel Club registrations. Labs are beautiful, friendly, adaptable, easygoing, brave, loyal, dependable, and intelligent. What could be better? Labrador Retrievers For Dummies is a useful guide to have if you're thinking of getting a Lab or even if you already own one. Perhaps you're just curious about this popular breed. This handy reference is for you if you want toFind out if a Lab suits your lifestyle Know what to look for in Lab pups Determine if a breeder meets high standards Understand health and nutrition needs Handle emergencies with a cool head Train your dog with the lure-and-reward technique Show off your Lab in competitions You can live a fulfilling life with your Lab by making sure she is socialized, healthy, and well trained. What better task for humans and dogs than to be great companions for each other? However, you may need some help in knowing how to get the most out of your relationship with your Lab. This friendly guide offers that help with the following topics and more:Exercising your pup and older Lab Choosing the right veterinarian Exploring spaying/neutering Keeping your Lab beautiful with good grooming Helping your dog deal with divorce, a new baby, moving Managing barking and whining Housetraining your new puppy Traveling to dog-friendly vacation destinations Choosing a pet sitter or boarding kennel Volunteering your lab as a therapy dog Labrador Retrievers are big, energetic, and sometimes boisterous (especially as puppies), and they don't take care of themselves. They need you. Don't let them need you unless you're ready to be needed.

    And since you're being compared to a rat in this book, the whole "Maze" analogy works like a charm.When you come to see the "Psycho-babble on the Wall," you can discover for yourself how to deal with change in the workplace, and how to find the Cheese that will make your life joyous and fulfilling.Failing that, if you were forced by your boss to read "Who Moved My Cheese?" before getting a pay cut or a pink slip, "Who Cut The Cheese?" will at least give you the last laugh!NOTE: "Who Cut the Cheese?" is a small gem - meaning that it's roughly 1400 pages shorter than "War and Peace," but roughly the same length as the teeny tiny original book (around 80 pages). That's why the price is low, but the "laughs per page" ratio is high!

    He zigzags the globe, drawing ever closer to the heart of darkness near the border between Afghanistan and Pakistan, where OBL is rumored to be hiding. Along the way he interviews imams and princes, refugees and soldiers, academics and terrorists. He visits European ghettos where youth aspire to global jihad, breaks the Ramadan fast with Muslims in Cairo, rides in the bomb squad van in Tel Aviv, and writes his blood type on his Kevlar vest at a U.S. base outside of Kandahar. And then the fun really starts.Companion to the acclaimed documentary, Where in the World is Osama bin Laden? delves even deeper. What readers come away with is possibly the first-ever funny book about terrorism, as well as a greater understanding of a conflict that has cast a shadow across America and the world. www.whereisobl.comFrom the Hardcover edition.