An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    Benedict was not interested in fame, power, or legacy. He was only interested in living the Christian life to the fullest and helping those around him to do the same. The rest is history—and the work of Providence. St. Benedict is regarded as the Father of the Benedictine Order of both religious men and women that follow his Rule, a key principle of which is ora et labora—pray and work. Today, many people wear holy medals of St. Benedict, invoking his intercession for protection against the powers of evil. Not only consecrated religious but also many lay people find inspiration in his call to balance, discipline, and prayer. Historically, St. Benedict helped bridge the early Church with the medieval period by standing on the shoulders of the fathers of the monastic tradition and bringing that tradition solidly into a new era.

    Equal parts comical and cringe-inducing, Some Things I Did for Money is an honest reflection on the way we define work and what it means to be rich.Most of Stephanie Georgopulos's odd jobs now fall under the umbrella of writing and editing. Her work has been featured in The Guardian, Glamour, McSweeney's Internet Tendency, and more. She edits the Human Parts collection on Medium.com and delivers weekly vignettes about growing up on the internet to people's inboxes, like magic! Find her on Twitter at @omgstephlol.Cover design by Hannah Perrine Mode.Spot illustrations by Alex Cannon.

    Their machinations made the collapse much worse. This Pulitzer Prize-winning series reveals how they did it.

    Russ Roberts argues that the true underlying cause of the mess was the past bailouts of large financial institutions that allowed these institutions to gamble carelessly because they were effectively using other people’s money. The author warns that despite the passage of Dodd-Frank, it is widely believed that we have done nothing to eliminate ‘Too Big to Fail.’ That perception allows the largest financial institutions to continue to gamble with taxpayer money.

    Indeed, there is a direct line between the record-shattering investing performance of Buffett (and other value investors) and Graham’s life. In six books and dozens of papers, Graham—known as the "Dean of Wall Street"—left an extensive account of an investing system that, as Buffett can attest, actually works! This biography of Benjamin Graham, the first written with access to his posthumously published memoirs, explains Graham’s most essential wealth-creation concepts while telling the colorful story of his amazing business career and his multifaceted, unconventional personal life. The author distills the best from Graham’s extensive published works and draws from personal interviews he conducted with Warren Buffett, Charles Brandes, and many other top US and global value investors as well as Graham’s surviving children and friends, weaving Graham’s transformational ideas into the narrative of a momentous life and legacy. Warren Buffett once said, "No one ever became poor by reading Graham." By the same token, no one will ever become uninspired by reading Carlen’s lively account of Benjamin Graham’s fascinating life and time-tested techniques for generating wealth.

    The massive effort to design and build it in a seemingly impossible timeframe is still hailed as one of the most herculean efforts and well-kept secrets in the history of the Indy 500. In the new book, Beast, bestselling author Jade Gurss chronicles the subterfuge and debunks the myths about this legendary engine that persist twenty years on. Gurss interviewed key players involved in the race to undercover the story of how this engine powered the Penske PC23 chassis to one of the most talked-about Indy 500 races in history. The British race-engine experts at Ilmor Engineering offer detail about the design and manufacture of the engine. Roger Penske’s team reveals how the engine and car were tested and developed, and how Mercedes came to be involved in the project. The story unfolds as Roger Penske and Mario Illien and Paul Morgan of Ilmor play every card they possess to create an incredible race engine--even rare World War II fighter planes and supersonic jets roar into the heart of this high-tech tale. Drivers Al Unser Jr., Emerson Fittipaldi, and Paul Tracy provide details on the tense weeks leading up race day. The book reaches a suspenseful climax at 240 miles per hour at the Indy 500 noone can forget. Wrapped up in the drama and intrigue are real business and motivational lessons which made Roger Penske one of the most successful businessmen in the world and that helped Ilmor and its cofounders, Mario Illien and the late Paul Morgan, design and manufacture Indy car and Formula 1 championship–winning engines. Beast is not only a must-read for sports and race fans, but a compelling narrative for those who enjoy genuine lessons in business and technology or thrilling mysteries based on actual events.

    Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

    Barbara S. Peterson has been reporting on JetBlue since the “Jet who?” days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top. “It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!” —Los Angeles Times “A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes.” —The Wall Street Journal “An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could.” —Book Page “Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline.” —BusinessWeek “[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model.” —Advertising Age

    The Future for Investors reveals new strategies that take advantage of the dramatic changes and opportunities that will appear in world markets.Jeremy Siegel, one of the world's top investing experts, has taken a long, hard, and in-depth look at the market and the stocks that investors should acquire to build long-term wealth. His surprising finding is that the new technologies, expanding industries, and fast-growing countries that stockholders relentlessly seek in the market often lead to poor returns. In fact, growth itself can be an investment trap, luring investors into overpriced stocks and overly competitive industries.The Future for Investors shatters conventional wisdom and provides a framework for picking stocks that will be long-term winners. While technological innovation spurs economic growth, it has not been kind to investors. Instead, companies that have marketed tried-and-true products for decades in slow-growth or even declining industries have superior returns to firms that develop "the bold and the new." Industry sectors many regard as dinosaurs--railroads and oil companies, for example--have actually beat the market.Professor Siegel presents these strategies within the context of the coming shift in global economic power and the demographic age wave that will sweep the United States, Europe, and Japan. Contrary to the popular belief that these economic and demographic trends doom investors to poor returns, Professor Siegel explains the True New Economy and how to take advantage of the coming surge in invention, discovery, and economic growth.The faster the world changes, the more important it is for investors to heed the lessons of the past and find the tried-and-true companies that can help you beat the market and prosper in the years ahead.

    Moments after the first plane struck, just twelve floors above him, Benfante organized his terrified employees, getting them out the office and moving down the stairwells. On his way down, he and another co-worker encountered a woman in a wheelchair on the sixty-eighth floor. Benfante, the woman and Benfante’s co-worker then embarked on a ninety-six-minute odyssey of escape—the two men carrying the woman down sixty-eight flights of stairs out of the North Tower and into an ambulance that rushed her to safety just minutes before the tower imploded.A CBS video camera caught Benfante just as he got out the building, and almost immediately, the national media came calling. Benfante sat on the couch with Oprah Winfrey, where she hailed him as a hero. Almost one year to the day after 9/11, Benfante got married and the woman in the wheelchair sat in the front row.That’s the storybook ending. But in the aftermath of 9/11, Benfante began a journey fraught with wrenching personal challenges of critical emotional and psychological depth. In Reluctant Hero Benfante shares the trappings of his public heroism, the loneliness of his private anguish, and the hope he finds for himself and for us. Because all of us—whether we were in the towers, in New York City, or someplace else—we are all 9/11 survivors.

    This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, it all may have been illegal.From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Based on voluminous evidence gathered for Apple's trial, it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e-book.

    Written by an investor with a long and remarkable track record, it shares for the first time the ins and outs of finding high-potential undervalued stocks before anyone else.Deep value investing means finding companies that are genuine bargains that can pay back phenomenally over the long term. They are firms so cheap that even if they were to close tomorrow their assets would pay you out at a profit. But if they can turn things around, the rewards will be many times greater ...These were the favourite shares of Benjamin Graham, author of 'The Intelligent Investor'. Inspired by Graham's classic and with a long history of discovering these great value stocks - sometimes known as 'bargain issues' or 'netnets' - author and investor Jeroen Bos reveals:- how to use only publicly available information to discover these shares and filter the gold from the dross- everything he did when analysing, purchasing, monitoring and selling more than ten recent successful deep value investments- the complete philosophy behind deep value investing, and the ins and outs of this strategy in practice- what can go wrong and how to minimise the chances of it happening to you.Deep value investing has a better track record than almost any other approach to the market. Even better, it doesn't require minute and technical knowledge of a company, nor is it fixated on earnings or often-unreliable future projections.It's all about the balance sheet and patience. This makes it the perfect investing approach for those who want to see phenomenal stock market returns without wasting time or commission costs.

    Tom Hayes, a brilliant but troubled mathematician, became the lynchpin of a wild alliance that included a prickly French trader nicknamed “Gollum”; the broker “Abbo,” who liked to publicly strip naked when drinking; a nervous Kazakh chicken farmer known as “Derka Derka”; a broker known as “Village” (short for “Village Idiot”) who racked up huge expense account bills; an executive called “Clumpy” because of his patchwork hair loss; and a broker uncreatively nicknamed “Big Nose” who had once been a semi-professional boxer. This group generated incredible riches —until it all unraveled in spectacularly vicious, backstabbing fashion.With exclusive access to key characters and evidence, The Spider Network is not only a rollicking account of the scam, but also a provocative examination of a financial system that was crooked throughout.

    Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper.Starting work as a teen to pay off family debts, Chandra had to rely on bluff, gumption and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the erstwhile USSR.Always a risk-taker, Chandra then had the vision of getting into broadcasting early, even as established media players failed to see its potential. His Zee TV, India's first private Indian TV channel, changed the rules of the game and tickled the fancy of a public starved of entertainment.Several gutsy initiatives followed, though not all of them were successful. Chandra's attempts to launch satellite telephony and a cricket league came a cropper. But the man continues to reinvent himself; he is now also focusing on infrastructure and smart cities.This is an unusually candid memoir of a truly desi self-made businessman who came to Delhi at age twenty with seventeen rupees in his pocket. Today, he has a net worth of $6.3 billion and annual group revenues of about $3 billion.